Ways for the Taking the Next Step in Digital Marketing

What is the next level of digital marketing to convert more leads and delight customers online?  What all does it take to scale an effective one? A good digital marketing strategy doesn’t only involve investing in digital platforms like Facebook and Google. Irrespective of the investment level and competitors policy, a business should fully comprehend the invested value and calculate the measure of success before spending the cash.

Success metrics need to be identified if not then it’s all set up for failure. Define action and a target figure. Set benchmarks and start going after them trying to find what the top converting task works for the specific action. Start testing from there and try to get people onboard and move along with them engaging with your services.

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Common success factors include sales, cost per lead and per response, particular campaigns results, engagement from social media, etc. Your factor which you opt for depends on the type of your business and business strategy currently in use. Following are the ways of taking the digital marketing to the next level:-

1. Involve several offer layers

The digital experience you provide should service all kinds of customers.

Retailers who do this well, offer pages which contain multiple products that you can either search over for a larger image or click for a brief overview. This involves a separate button to navigate to a particular product’s page containing detailed information and feedbacks. For high-value items, a pop-up offering live chat regarding specific product or service viewed would be right.

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2. Carry out low-level marketing investments

Implementing a marketing campaign which consists of a display, Facebook & LinkedIn ads or re-targeting, don’t spend your entire budget in one go. Experience each type of campaign by testing them one at a time.

Identify what works out for your market, see what cost per engagement or cost per interaction is like and then run the most successful campaign on a larger scale once proven.

3. Don’t stop testing

Only having a website isn’t enough. The only way to increase traffic and conversions on a consistent basis is to test and refine. Once you start getting volume coming through, you would require testing rigorously for what you offer, homepage, landing pages, and checkout system, etc.

The digital marketing foresight’s  you adapt to plays a crucial role in the generation of more leads for your business but it's only a part of the puzzle. Make most of every opportunity.

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Current and Future Trends of Digital Marketing Solutions

The digital marketing is dynamic and the future scope in this industry is decided by the developments and ideas which requires intertwining of various means. Marketers are trying to figure out the future, predicting the next big trend to stay updated in the run.

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FOLLOWING ARE SOME OF THE TRENDS OF DIGITAL MARKETING WHICH WILL DECIDE FOR THE FUTURE OF THE SAME:-

1) Data Driven – The successful marketing results from collecting, analyzing and using the data regarding when and where the customers want to spend their time. Creative messaging and strategic campaigns happens when marketers learn from their behavior. The difference in digital marketing reflects when there is some efforts put in through emotional connect through messages, design, social engagements through media and advertisements.

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2) Ecosystem of Marketing – Traditional system of marketing still has many loopholes. First of all there are multiple steps which refer to losing many prospective customers at a time. Marketers have now realized that traditional approach to digital marketing in today’s world is not the key and the right effort is in transforming the whole ecosystem in which no 2 customer behaves in a similar way. There are various ways in front of the buyer for the conversion and engage with the brand, product research and make the decision accordingly.

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The journey of a consumer today is dynamic and ever changing. So it is important to get a single view of the buyer interactions online as well as offline. For the brands to build an impactful cross channel campaign and also to make customer intelligence it requires, it is crucial. It also serves good for the continuous conversions and consistent experiences.

3) Mobile Marketing- From gadgets to Smartphones and tablets, the evolution of mobiles are one among the top reasons for influencing the marketing world. The brands today needs to create a personal relationship with the customers as the focus is shifting to smaller screens.

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4) Testing – With the trends changing, technology related to advertising can be channelized to a certain factors like keywords, type of product, interest and demographics, etc. The key aspect of a marketing strategy is focusing on the prospective buyers and right audience effectively and with efficiency. Businesses these days are required to find creative elements within their advertisements. Some online sites have special variables for ads. You can channelize down by age, interest, views on politics, location, behavior and more factors which helps the business to look what works for their audience.

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5) Social Engagement – It is crucial to get a real feedback on the performance of your campaign from the audience. By implanting the interpretation of customers’ opinions about your brand, fresh content can be created. Invite your customers to send images, videos and reward them for participate & brand loyalty. Ensure your posts are aimed at the customer. The more transparency you keep, the more it will reflect in your relationships with your customers. To survive in the competitive market for the long run, create real brand value.

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The future of digital marketing is based on how the marketers blend the traditional and new media together. The good & fresh content will never go out of place. Though, visual one will rule the world of digital marketing.

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Curb The Non Manageable Metrics From The Unimportant Ones

Marketing campaigns reach new heights as business flourishes, so does the volume of data. You try to measure the results, set standards and achieve them whilst managing the sales team. The amount of data that you refine through social and blogging efforts is quite vast- demographic, audience reach, follower engagements, casts per action, page views, impressions, posts reactions, shares, link tracking, targets achieved, etc.

Overloading happens when data is approached from the front end. Analytics and data are heavily layered and unmanageable metrics drags the attention away from important things that are within our control. Metrics are effective only if the analysis is prioritized and if you track the right things.

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1) What is Unmanageable Metrics?

Every data has a purpose or else it wouldn’t be tracked & displayed within analytics tools- this is partly true because the value of data can vary. Stop controlling the elements & metrics. An unmanageable metric is the one in which the results can’t be affected directly. For instance: – customer acquisition & retention, market share, web traffic & profitability.

The metrics can be influenced but the profitability or market share can’t be transformed by that.

2) Set the Ultimate Aim

Set multiple goals and define them on the basis of what is relevant to your business, results that you want from the campaign and what actions you want your audience to make. Some goals might involve: – getting the customers to buy a specific product, getting more engagement, increasing the social shares of the content. Goals like these are easily quantifiable with the key performance indicators.

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3) Analyze your Direction and your Customer’s Journey

Keep an eye on you current sales and customer data. What paths were taken in the past to reach to the conversions? Breakdown all your data like 20% sales from ads on facebook, 10% from email marketing, and 50% from blog posts, etc.

The conversion metrics allows looking for a clear picture of the most effective tactics which are producing results. Also consider also the areas which aren’t performing well. Sometimes temporarily avoid lower performing sources and focus on what is working best for you.

4) First Step towards Conversion

Analyze the consumer’s behavior pattern from initial stage and find out what made them convert. What exactly grabbed their attention? It will vary with various channels and with each customer. After you identify the source, examine your funnel. Each channel needs to be examined in order to find the co-relations. Because of this you will understand what type of content has made your target audience to engage and convert.

5) Critical Metrics for Monitoring and Managing

Define the campaign goals and metrics for monitoring the success, measure actions, comments, and clicks through social ads. Expand the blogging efforts, marketing outreach through split tests and include customer acquisition costs.

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How to Build More Social Media Traffic For Business Through SnapChat

SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.

1. Engage With Your Clients And Get Social With Them!

Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!

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2. Provide Your Audience With Behind-The-Scenes Look

SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.

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3. Collect Input Of The User’s

While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!

4. Rewarding The One Who Follows

I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.

Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.

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Top 5 Threats usually faced by Marketers/Brands

In today’s dynamic and continuously changing world, marketing has acquired a new dimension and with the use of rapid leaps of social media on one hand, an economy that’s unstable and challenging on the other, brands have to adjust to a new landscape and adopt a new strategy to be effective.

Initial step is to look around and face the threat and then build the digital marketing plans to grow the business. Here are a few challenges businesses face as they endeavor to market their brands.

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1. Uncertain Digital Outlook

The digital outlook changes every day and businesses have to make sure they stay updated of the trends. Social media services provide the opportunity to connect with the customers directly. Website and social media accounts acts as a bridge to the consumers. Clear strategy is vital otherwise one will end up losing a major opportunity to get return on investment on the spending and effort. On a daily basis, 250 billion pictures are posted on facebook and 100 hours of video content are uploaded on YouTube, brands have to cut through the chaos and stand out among 2.3 billion active users.

2. Quick Customer Feedback

Website Content has to be engaging because it bears the message of the respective brand and connects emotionally with the customers. Effectively created one has the potential to reach millions in minutes and at a fraction of the cost of traditional marketing. The customers can be made brand ambassadors through their reviews. A negative feedback can kill a brand. One needs to plan to counter the sentiments effectively.

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3. Searching Skilled Marketers

Organizations today need personnel who can go deep into the minds of the consumers in order to create effective strategies. It is difficult to find people who think like consumers, stay updated on trends and be flexible about the execution and implementation of plans. They should be the one thinking out of the box and hit the ground running.

4. ROI Calculation

Organizations are always looking to cut out on cost thanks to inelastic budgets and shrinking profitability. Customer acquisition and retention is a challenge and most important agenda for an organization. Usually digital marketing tends to take a hit in these outlooks. Organization needs to understand that it is an investment and not a cost.

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5. Troublesome Business Models

Marketing is as much about reinventing as it is about creating demand. When the organizations feel they can operate on their own, they forget to look at things from a consumer’s point of view. For instance Uber has changed the taxi hiring business and Whatsapp has eaten up the texting revenue of telecom business. Therefore marketers need to study the pain points of consumers and questions if there is an easier way to come up with solutions.

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Take Your Business To The Next Level By Outsourcing SEO

Every business has three options to choose from for marketing their products or services- collaborate, do it yourself or outsource. Your choice depends on type of marketing activity you attempt to do and the amount of internal resources your company has currently. For direct engagement and authenticity, social media marketing is better done in house but its best to bring experts when launching a SEO campaign. Outsourcing SEO can be a better thing in order to grow your business.

 

SEO Can Be Complex

The complexity of the SEO, when doing on our own is what makes it challenging and daunting. It keeps on evolving constantly because of search engines changing their algorithms to improve the way of delivering targeted and organic results. For instance, Google’s algorithm focuses on mobile friendly websites. If you lack the technical knowhow and f you are not completely involved in the SEO world, keeping track of the updates by yourself can become overwhelming. Most of the times it will be better for you to focus your attention on your business than to worry about SEO matters which you can leave for the experts. For this very reason, it’s good to outsource SEO for the growth of your business with the help from search engine professionals.

Better Than Doing It yourself

Executing the campaign with outdated methods can be harmful to the long term health of your website. When you work with experts of SEO, you can be assured of the latest and up to date methods of optimization. There are many on site and off site optimization activities which encompasses creative and technical aspects that SEO involves. To be sure of the effective campaign you need to outsource your SEO to a company which will do everything for you. Reputed companies have strategists, technical specialists, copywriters, editors, researchers, web designers of their own so that you need not to worry about hiring a team of SEO specialists.

 

Good For Small And Medium-Sized Businesses

Outsourcing makes sense to both these types of businesses which lack the manpower and budget to hire and maintain their own team of SEO professionals. You can save a lot of your money and time in the long run as long as you pair with right SEO team. Keep in mind that it takes certain knowledge and skills that are required and honed over a period of time. In house training will take too much of your resources when you can use them to run you business and do other relate important tasks. When you outsource, your SEO program can start at once and you can be assured that it’s done correctly.

Experts can scale the campaign in a snap irrespective of it being short term or long term as it is professionally managed. Testing, analytics and tracking are important to any campaign and your time is saved by not doing these time consuming activities yourself. As it eliminates the guesswork associated with all tasks related to optimization, outsourcing this will make you more confident in the results.

 

Hire Dedicated Experts

You are preparing your business for long term online marketing campaign by outsourcing SEO while making sure that qualified ones are taking care of it. An SEO company can provide quick solutions to your campaign to keep it flexible and capable of keeping up with the changes in search engine algorithms. When you have a well managed SEO program, you can improve analytics, tracking and testing to discover new keywords to enhance keyword focus.

Don’t Be Afraid To Outsource SEO

Businesses that have failed efforts in their outsourced SEO campaigns think twice about working with another SEO company as their business grows. Those who lack the technical knowledge, SEO jargons can be intimidating to them. But as long as you choose the experienced and reputed SEO Company, you will be able to avoid all these setbacks.

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Not yet have gone Digital? Invest in Digital Marketing Now!

During the past few recent years the world has been changed dramatically, no doubt that people are shifting from analogue to digital at a faster rate no one has imagined. All have mobile phones, laptops in our hand all the time. We are consuming the digital content more on a daily basis. Many companies have not yet recognized this in their marketing strategies. 

 

Those companies which are not inculcating digital marketing as their company’s strategy are on the losing end. The answer is simple. Digital marketing is growing force in the marketing field. It is the present as well as future of marketing and has overtaken on traditional marketing strategies to a great extent.  

 

Reasons you need a Digital Marketing

1. You can narrow the focus of your marketing efforts and broaden your horizons simultaneously with digital marketing.
2. You lack strategic direction if you don’t have digital marketing as your strategy. This will hamper you from gaining new customers and also building more profitable relationships with the existing ones.
3. You are definitely behind your competitors if you are not leveraging on digital marketing solutions. You are only wasting your resources in traditional marketing strategies.
4. Integrate digital marketing strategy if you wish to dominate the digital landscape.
5. Leverage traditional as well as digital marketing strategy. Try to integrate both the methods to fetch the desired result.

Shifts in Brands Reaching Consumers through Mobile

There has been a growing shift towards brands reaching out to the customers via mobile. In India, where mobile internet penetration is still getting worked upon, we are seeing mobile and digital advertising growing at a good rate and it will continue both in India and globally. The scenario with Indian market is that they are likely to skip straight to mobile. This seems to be a great opportunity and innovation from India.

 

Focus on Consumers on Mobile: Development of Content Accordingly

With increasing focus on targeting consumers through mobile, are the brands really developing the content in order to match with that? The best marketer is the one who realizes that different platforms require different content in order to maximize the user engagement with effectiveness. It is important to take into consideration that how well the platform is used, who are the consumers and what is the content?

However, a lot of replicated content can be seen across devices which limit the potential and might not provide the best user experience.

Tackle the Challenges Posed By Mobile Platform

Well every market can tackle the challenges posed by mobile platforms since there is rapid growth in mobile penetration throughout world markets. It means that those who experiment and innovate along with clear objectives and measurements in mind are likely to be successful.

 

Measurement of ROI

This includes qualitative analysis of the impact of impression, ROI and development of a strong system in order to calculate ROI. The question is how to reach out to different markets on digital platform. One can measure ROI by choosing right metrics which match with the company’s objectives and that’s where the solution lies.

2016’s Market Focus

Plan what you are trying to achieve and then use the right method for your brand to communicate it to the audience. Take care of the context and content which suits your objectives. In digital atmosphere, customer has more control. Tailor the content and measure the impact. Different ways of execution of the elements of digital media needs to be considered. If you are not leveraging upon digital media than you must know that what you are losing because it’s growing at a faster pace.

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Working Benefits of Retargeting in Advertising

It’s no coincidence when you see advertisements from websites that you visited in the past, later show up on other pages across the web. These ads are as a result of re-targeting, which displays advertising method by placing a special code known as ‘cookies’ on your browser when you visit these websites running with re-targeting campaigns. These ads will follow you all over the internet and act as a constant reminder about the page you previously visited. Running re-targeting ads on display network online can give you the chance to aim for the audience which already expressed interest in your product/service. There are plenty of other reasons to include re-targeting in the digital advertising efforts.

Driving traffic to your website is good only if you make the sale. About the visitors who only browse and leave the site without purchase, which are almost about 95% of users, re-targeting and display advertising can prove beneficial as a marketing tactics. They maximize your brand’s online exposure and can generate more sales.

 

The potential customers, the ones who spend time on your website browsing can be redirected elsewhere on the web out of which 70% users are more likely to come back and finalize the sale with the help of re-targeting services and display advertising.

  The re-targeting process is mentioned below:

1. Drive targeted users to your website through marketing efforts.
2. Users can browse your website looking at various products and services.
3. A display ad promotes your website on one of their favorite sites after they leave your site and begin to surf the web.
4. They return to your website and convert.

 

    Choose your audience – by following re-targeting, you ensure that who all are going to see your ads (target audience). You can set specific options to create audience settings to display it only to selected ones that are already familiar and interested.

    Lower cost per clicks – re-targeting display ads tend to have lower cost per click comparatively than other types on online search ads. There are two ways. Either you get charged for every thousand views your ad receives or you can pay for each click you receive. Both the methods will prove helpful to run a successful campaign. With re-targeting, one can get most out of their budget.

    High impressions – as more people visit the website while you are running the campaign, the larger your list for re-targeting will continue to grow hence facilitates achieving high amount of impressions through the campaign.

    Reach current customers – through re-targeting, you can easily let your existing customers know more about your new products or promotions. It’s a good way to give your past customers a reason to come back and purchase again from your site.

    Branding benefits – re-targeting display ads also provide opportunity to expose your brand and raise awareness. You will be able to make your brand name on people’s mind. Even if they are not planning to purchase, they will keep in mind the brand name for future reference.

 

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Avoid these Blunders for Better Analytics of your Business’s Website

Blunders that you may be making with your analytics and how it can be overcome so that it can’t throw off your web campaign success are described here. With the help of these points to remember, your analytics will get set up and will create a solid base for Return on Investment.

•  Not Using Analytics Tool To Calculate Online Campaign Success

Start of the adaptive process is creating a site optimized for search engines and a PPC campaign. Calculating the data of the site and making corrections on the basis of the findings is another method of the component which shows the difference of having a successful business enterprise and having a business.

If you don’t know how your site is performing, you are not utilizing important tool of digital marketing trade. Missing out on using the analytics tracking tool for your site is the mistake which you might make.

• Not Determining or Tracing The objectives

Understanding and ruling out your objectives are the crucial initial step for calculating the success of the web campaign. The aims should harmonize with the actions received from the website visitors. This blend of business objective and calculative action makes an aim. There are number of ways to trace aims in Google Analytics with very few accurate as compared to others.

• Not Examining The Objectives After Setting Them Up

Do not assume your aims will work once they are done setting up in Google Analytics. Examine them and ensure that whether they are proving beneficial to you. This precaution will have you restricted from loosing valuable data which can be important for the success of your online venture.

• For Digital Marketing, Not Determining KPI’s

There are various key performance indicators (KPI’s) for different internet campaigns for. E.g. PPC campaign, SEO project, etc. on the basis of business model you are aiming for. It’s a metric for measuring the goals and aims. Setting up the KPI’s of your site will enable you to evaluate ROI for every type of digital marketing campaign your business wish to engage for.

• Not Estimating Your Analytics Data

Analytics partly work as silent CFO of the company providing relevant insights into ROI for online business and its internal operations. Queries regarding targeted viewers, their needs on the website, whether they found answers for what they were looking for, how they found the site, and what especially they liked about it and points to be improved on the website, can be answered through mining the data of the site.

The difference between making and breaking a business is in having a system which can trace the statistics of the website and someone knowledgeable enough to decode those. If you watch out for the companies who have a web presence business model, you won’t find a single one not tracking and evaluating the success of their online campaigns with some form of analytical tools.

Learn from successful business models which have a good record and avoid making these analytics mistakes which can cost you.

Source Url:-  http://surevin.com/blog/avoid-blunders-better-analytics-businesss-website/

Digital Marketing Foresights Which will Change the Way it’s Looked Upon

India is at the interesting verge of enveloping technology, business and internet which never has been witnessed before. If e-commerce market was worth 3.8 billion dollar worldwide in 2009, it became $ 17 billion in 2014 and touched $ 23 billion in 2015 and by the time 2016 will end it will swell up to $38 billion which is approx. 2.5 lakh crore with an increase of 67% as compared to previous year.

Last year, 46% of the internet users of India consumed videos and in a span of 3-5 minutes, 15,419 hours of videos is accessed each second on sites like Facebook and YouTube. Around 65 million of active Whatsapp users are from India who shares 3 billion messages everyday on it out of 900 million users worldwide. And the amazing statistics is that only 25% of Indians has become online yet.

Out of 30 crore Web users and almost 100 crore mobile phone users, only 5 crore Indians did online shopping last year. We are soon going to take over US to become world’s 2^nd largest user base of web browsing and online shopping. What is the drive behind this level of incredible, exponential and never seen before growth of e-commerce and internet industry in India? 

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How the entrepreneurs and marketers are going to use this platform and execute their ideas and business vision to expand their businesses? And how they can use this to spread their ideas and art with the world? Some of the upcoming trends may provide the answers:

1.      Integrating offline with online is the new rise of ROI

ROI is the only measure to check the growth of his business. In digital world, every impression, click and action can be tracked for measuring ROI but still there exists a lot of void in this sphere. For example, how to accommodate offline with online campaigns and how to calculate effectiveness of a campaign involving activities related to physical world?

2.      Messaging Apps turning into e-shops

50% of the Indian users access Facebook and Whatsapp. This indicates that messaging apps is the next big thing in terms of platform for digital marketers and they will dominate in 2016. 

3.      Tier 2 and Tier 3 cities will become the new Battle Front

Amazon has enabled e-shopping through their portal in the slums of Govandi, where there are no proper toilets, hospitals or schools. It’s a brave, evolutionary and useful trend of e-marketing. This trend will soon become a norm in 2016 for Tier 2 and 3 cities of India. In fact, the process has already started. 

4.      Content Marketing New Layer : How to Give Users the Experience

As per the analysts and strategists of digital marketing, content marketing needs some major changes in order to make a good impact on online businesses. Emotional quotient of digital marketing in 2016 is one of those changes. Although it is not something new, businesses have been using tactics since ages to attract and engage with their customers, also how to convert them. This “feel” factor is actually a part of that tactics. 

Blending consumer behavior with personalized infusion keeping in mind the localized factors, digital marketers can make great changes in 2016.

5.      Big data is going to be Bigger

Using big data in small team employs user integrated elements, user experience manipulations and deploys high level marketing intelligence. As more traffic comes in, there happens more amounts of conversions and more users get linked to your products and services. Big data will continue to rise and convert into an important business elevation of any digital business.  

Mobile marketing is no more an option to the marketing channel, it has become mandatory now.

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New content creation tools have been introduced last year like high tech gadgets to click photographs better, sharper or shoot more videos. Simultaneously, the screens shrunk to consume all this. Now, more content is accessed over the mobile phone than any other medium and this has raised an interesting question: how to maximize that tiny mobile screen and still attract the end user?