India is at the interesting verge
of enveloping technology, business and internet which never has been witnessed
before. If e-commerce market was worth 3.8 billion dollar worldwide in 2009, it
became $ 17 billion in 2014 and touched $ 23 billion in 2015 and by the time
2016 will end it will swell up to $38 billion which is approx. 2.5 lakh crore
with an increase of 67% as compared to previous year.
Last year, 46% of the internet
users of India consumed videos and in a span of 3-5 minutes, 15,419 hours of
videos is accessed each second on sites like Facebook and YouTube. Around 65
million of active Whatsapp users are from India who shares 3 billion messages
everyday on it out of 900 million users worldwide. And the amazing statistics
is that only 25% of Indians has become online yet.
Out of 30 crore Web users and
almost 100 crore mobile phone users, only 5 crore Indians did online shopping
last year. We are soon going to take over US to become world’s 2nd
largest user base of web browsing and online shopping. What is the drive behind
this level of incredible, exponential and never seen before growth of e-commerce and internet industry in India?
Image Courtesy:-www.23digital.com.au
How the entrepreneurs and
marketers are going to use this platform and execute their ideas and business
vision to expand their businesses? And how they can use this to spread their
ideas and art with the world? Some of the upcoming trends may provide the
answers:
1. Integrating
offline with online is the new rise of ROI
ROI is the
only measure to check the growth of his business. In digital world, every
impression, click and action can be tracked for measuring ROI but still there
exists a lot of void in this sphere. For example, how to accommodate offline
with online campaigns and how to calculate effectiveness of a campaign
involving activities related to physical world?
2. Messaging
Apps turning into e-shops
50% of the
Indian users access Facebook and Whatsapp. This indicates that messaging apps
is the next big thing in terms of platform for digital marketers and they will
dominate in 2016.
3. Tier 2 and
Tier 3 cities will become the new Battle Front
Amazon has
enabled e-shopping through their portal in the slums of Govandi, where there
are no proper toilets, hospitals or schools. It’s a brave, evolutionary and
useful trend of e-marketing. This trend will soon become a norm in 2016 for
Tier 2 and 3 cities of India. In fact, the process has already started.
4. Content
Marketing New Layer : How to Give Users the Experience
As per the
analysts and strategists of digital marketing, content marketing needs some
major changes in order to make a good impact on online businesses. Emotional
quotient of digital marketing in 2016 is one of those changes. Although it is
not something new, businesses have been using tactics since ages to attract and
engage with their customers, also how to convert them. This “feel” factor is
actually a part of that tactics.
Blending consumer
behavior with personalized infusion keeping in mind the localized factors, digital marketers can make great changes in 2016.
5. Big data is
going to be Bigger
Using big
data in small team employs user integrated elements, user experience
manipulations and deploys high level marketing intelligence. As more traffic
comes in, there happens more amounts of conversions and more users get linked
to your products and services. Big data will continue to rise and convert into
an important business elevation of any digital business.
Mobile
marketing is no more an option to the marketing channel, it has
become mandatory now.
Image Courtesy:-www..netdna-cdn.com
New content creation tools have
been introduced last year like high tech gadgets to click photographs better,
sharper or shoot more videos. Simultaneously, the screens shrunk to consume all
this. Now, more content is accessed over the mobile phone than any other medium
and this has raised an interesting question: how to maximize that tiny mobile
screen and still attract the end user?
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