Quality and Details of Digital Marketing Services Prevailing in India

Tips, information and hints for people performing digital marketing services includes PPC, SEO, SEM, analytics, conversion rates optimization, web design and information architecture, content development and social media marketing. Generate traffic which can convert.

Digital Marketing Services companies provide full services of optimizations with online agency consultants as well as information resource for effective marketing strategies and plans. Digital marketing (SEO for e.g.) requires detailed work and is technical.

These companies also provide knowledge transfer via ‘free how to SEO information’ supported by the top agency quality services, tools, products, tutorials and links. Also they offer classrooms and onsite SEO training.

Internet marketing optimization begins from the designing of site. To construct a great content rich website requires planning. A competent designer is the one who make good use of the architectural design principles combining information delivery and intuitive navigation to satisfy visitor’s wants(why they visited) whilst accomplishing their own business goals(why the website was created).

Having proper and systematic site architecture is crucial to online internet marketing of a site which will attract and also satisfy visitors. Designing an award winning website is not enough, it needs to be placed in front of potential visitors or they won’t be aware of the fact that you exist.

Internet marketing services includes the integration of aimed traffic generation tactics which are important for the success of site. Without smart marketing, any website will fail irrespective of how great it is. Good Digital Solutions Service Companies focuses on how to succeed at internet marketing optimization through website design, search engine placement, Search Engine Marketing, PPC, submission, analytics, social media, conversion optimizations and branding programs. Also, helps you to achieve high traffic to your website which can converts to revenue.

Prime Digital Services That These Companies Provide Are:-

• SEO (Search Engine Optimization)
• PPC (Pay Per Click)
• Web Analytics
• CRO (Conversion Rate Optimization)
• SMM (Social Media Marketing)
• SEO Web Design Architecture

Source Url:- http://surevin.com/blog/quality-details-digital-marketing-services-prevailing-india/

Avoid these Blunders for Better Analytics of your Business’s Website

Blunders that you may be making with your analytics and how it can be overcome so that it can’t throw off your web campaign success are described here. With the help of these points to remember, your analytics will get set up and will create a solid base for Return on Investment.

•  Not Using Analytics Tool To Calculate Online Campaign Success

Start of the adaptive process is creating a site optimized for search engines and a PPC campaign. Calculating the data of the site and making corrections on the basis of the findings is another method of the component which shows the difference of having a successful business enterprise and having a business.

If you don’t know how your site is performing, you are not utilizing important tool of digital marketing trade. Missing out on using the analytics tracking tool for your site is the mistake which you might make.

• Not Determining or Tracing The objectives

Understanding and ruling out your objectives are the crucial initial step for calculating the success of the web campaign. The aims should harmonize with the actions received from the website visitors. This blend of business objective and calculative action makes an aim. There are number of ways to trace aims in Google Analytics with very few accurate as compared to others.

• Not Examining The Objectives After Setting Them Up

Do not assume your aims will work once they are done setting up in Google Analytics. Examine them and ensure that whether they are proving beneficial to you. This precaution will have you restricted from loosing valuable data which can be important for the success of your online venture.

• For Digital Marketing, Not Determining KPI’s

There are various key performance indicators (KPI’s) for different internet campaigns for. E.g. PPC campaign, SEO project, etc. on the basis of business model you are aiming for. It’s a metric for measuring the goals and aims. Setting up the KPI’s of your site will enable you to evaluate ROI for every type of digital marketing campaign your business wish to engage for.

• Not Estimating Your Analytics Data

Analytics partly work as silent CFO of the company providing relevant insights into ROI for online business and its internal operations. Queries regarding targeted viewers, their needs on the website, whether they found answers for what they were looking for, how they found the site, and what especially they liked about it and points to be improved on the website, can be answered through mining the data of the site.

The difference between making and breaking a business is in having a system which can trace the statistics of the website and someone knowledgeable enough to decode those. If you watch out for the companies who have a web presence business model, you won’t find a single one not tracking and evaluating the success of their online campaigns with some form of analytical tools.

Learn from successful business models which have a good record and avoid making these analytics mistakes which can cost you.

Source Url:-  http://surevin.com/blog/avoid-blunders-better-analytics-businesss-website/

Significant SEO Tips you Must Know

SEO can often be like something which can transform things. Elements of a strong SEO strategy are not self evident to those not trained in this field. However, once you get the basics, you can:

• Boost up your organic search traffic dramatically
• Increase conversion rate
• Generate more revenue and leads

Despite all the rumors, SEO is not dead. Even best of the content needs help in getting found. So, why it is important? Let’s find out-

You might have heard that it’s an outdated practice. But this is not true. Search engine rankings and SEO practices are still evolving and it’s still vital to know the basics and not to rely on luck to get your content to rank. We have heard the line repeatedly that “content is king”. The sentiment behind this runs true. You can’t have an SEO strategy without quality content.

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• Include Primary Keyword in the Right Places

It’s important to make sure primary keyword gets involved in several places in your post. It’s the most basic elements of on-page SEO. Each blog post you make should focus on only one primary keyword.

• Use Long Tail Keyword Throughout your Post

If the primary keyword is content marketing, long tail variations will be- content marketing tips for small businesses, content marketing ideas for solo bloggers, etc.

• Understand Latent Semantic Indexing

This refers to the way search engines look for relevant themes on web pages instead of just keyword densities. Use synonyms and phrasing variations of primary keyword. Don’t repeat your primary keyword so much that it becomes tiresome. It looks redundant and spammy both to visitors and search engines alike.

• Prefer Writing more for people and then for Search Engines

Keep your audiences in mind while writing. Avoid keyword stuffing. Readers are going to notice overly mechanical and over optimized for search engines. Spread your keywords everywhere as possible in your post. Long tail keywords will be included by you, naturally, as you write.

• Ensure Comprehensive Content

Search engine want their users to have a good experience. Comprehensive blog posts should be long enough to cover a topic entirely. You will need to help the search engines to rank the content which thoroughly answers a question that user has asked about a topic.  It takes a fair amount of words to really cover most topics entirely (around 800-1000 words or more).

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• Create Unique Content for SEO

By unique content, it means a one which is not duplicated or anywhere else in the web, includes material or types of content that other blog posts on same topic are missing and involves knowledge or expertise which other sources can’t duplicate.

For this, there are ways to check the uniqueness- review posts and pages ranking for respective keywords and identify information that’s missing from them and then include that information in your blog posts.

Add types of content to your posts which others do not have such as Info-graphics, images, videos, etc which can ad unique value to your posts.

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• Internal Linking Tip to Avoid Over Optimization

It is important to earn back links because search engines use links to determine relationships between different pages and websites. Make sure that relevant pages and posts on your own sites are linked as well.

• Track the Right Metrics

When it comes to SEO, marketers tend to focus on rankings. Rankings are not strong key performance indicators (KPI’s) on their own. This is because personalized search makes it difficult to accurately track rankings across all users. It’s also because rankings are a means to an end (driving traffic to your blog) rather than an end by themselves.

Source Url:-  http://surevin.com/blog/significant-seo-tips-must-know/

Top 5 inspects about Product Engineering

Product engineering is a challenge for the companies and it still is. We have seen different companies finding different solutions to tackle it. Techniques like agile development, test driven development, etc have both been successful and unsuccessful. After working many years on this field, following factors can be considered in current scenario as product engineering has become more important than ever before.

• Development Standards of Future Generation

Technologies of today’s world which deals in software developments like cloud computing, SaaS, HTML5, Java Scripts, for getting implemented in the products, must be upgraded or defined for it is an important aspect for development standards. The expectation is that with the help of these technologies and a good internet connection, each request can get processed in 2 seconds. 

Whatever the changes which arises as per the requirements, the development team must adapt to it and should start implementing those which comes from business users at faster time. The agile process support this type as per the market expectations but only if the design is not modular. 

When developing new products, an important factor to keep in mind is that how well the development structure will be fruitful for the developers to increase the productivity and velocity on user experience. Earlier it was mainly focused on handling the types of error texts which contributed to 10-15% of the development efforts even at the design level. A structure is a must have to handle all the basic error messages and allowing the developers to create a code and test it.

• Transformation Technologies

The transformation of technology has been seen by the industries for many years. Every new product has to keep adapting to these changes in technologies in order to sustain in the market. For e.g if a product does not have today’s SMAC technology in it, it’s unlikely for the product to even get past the initial phase and the ROI of the product will start declining. Many software messengers were doing well until the emergence of Whatsapp. For increasing the ROI, there are other technologies like light weight technologies, big data, real time protocols, etc.

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• Software Automation in Product Engineering

Keeping in view the agility of changing requirements of today’s world, it’s a challenge for product development also the quality of code from developers and time to market the product and a good control on budget. It gets more challenging when it gets outsourced to another vendor for the development. Software automation has helped bringing out the best in employees, on time delivery and quality products in manufacturing industries. By merging engineering automation and software development process with tools supporting it, it will help delivering the quality product timely and also flexibility to release product in the market frequently.

• Evolving & Emerging Software Product Process

Disruptive changes have been created by the impact of technologies. Similarly, there have been some changes in the process like lean, waterfall, agile, etc. We need to have a process which supports the product if we want to develop a product for emerging industry. Agile technology still supports in reduction of backlog requirements. After all this, product can still fail after going into the market. Many sellers approach this in their own different ways.

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• Knowledge Management

The key to any software product and retaining it is knowledge especially when it is not possible to retain all the talent over longer period because of global economy and it is difficult also to find that knowledge with one person. For this, you can have a knowledge management system that can help the teams involved in evolution of the product from starting process of engineering to sales and marketing.  The main challenge lies with the engineering team involving product manager, developers and testers and development managers whereas knowledge based systems can be easily available with functional and operational team. Systems available for engineering team are bug tracking, requirement management, and source code repository tools. But all these are for long duration to gain knowledge. A single system is needed to cater to the challenges and when it’s done, engineering team can bring in the expected ROI as soon as the product enters different life cycle.

Source Url:- http://surevin.com/blog/top-5-inspects-product-engineering/

How Outdoing Voice Support can Help Outsourced Call Center Services

It is vital for a business to provide a qualitative call center services. Through customer interactions, call center services can be improved which can build a strong and long term relationship between business and customers. Some companies only offer phone call services while some surpass voice based contact and use various channels to provide support services on a 24/7 basis. Business organizations which outsource contact services of high quality assimilate comprehensive set of support services by using email and inquiry chat in order to handle customer care for all industry types.

Phone Call Support

This support deals in marketing, customer care and collections. From sales support calls to service related calls, contact center employees are trained for enhancing customer experience by way of contacting them personally and maintaining business relationships. These employees work for several sectors, ranging from financial to insurances to medical. They assist in sales support through lead generation and converting customers thus making them valuable and important member of sales team. Outbound call center professionals also provide support for back end operations by calling and reminding the customers regarding bills, etc. to advance the revenue cycles.

Email Support

This support is for concise order updates. If the customers prefer to communicate to businesses through emails rather than phone calls, contact center employees can be waiting to respond with friendly messages on the receiving end. E-commerce business gets benefited from email support by sending precise order updates and testimony to customers at the time they purchase products from online store. When customers have queries about the products listed in the website, outsourced personnel will be able to follow up quickly having detailed answers thus helping them find the right one. Even in the case of consumers filing complaints through emails, outsourced email support employees are trained to turn negative reactions into a positive one.

 

Help-Desk Support

Helpdesk support deals with product related and technical questions. When buyers contact businesses because of trouble operating a product, outsourcing technical support can help them. Employees for outsourcing can provide friendly support which can increase customer satisfaction with products or system operations through helpdesk support services. Outsourced companies recruit workers who understand how complex a particular product is or an industry is and manage technical or network support for better buyer experience.

Enquiry or Live Chat

This feature is for real time discussions. Seldom does it occur that customers have tough time to decide whether or not they want to purchase a product being on a website. They would prefer talking to a sales representative and inquiring about a respective product rather than sending e-mail and waiting for the response. Through live chat facility or inquiry, customers and outbound professionals can contact to increase customer conversions and help shoppers to make purchase decisions.

Source URL:

http://surevin.com/blog/outdoing-voice-support-can-help-outsourced-call-center-services/

Responsive Website Design Patterns for Great User Experience on Mobile Devices

When it comes to website development, as it is a vital step, Responsive web design is not being discussed that much. Designers and developers have got to understand the importance of efficient responsive design and role it has in maintaining a great user experience for the users.

That time has been passed when there was choice regarding responsive rendition of website and responsiveness was just an option. As the web took over mobile devices, many failed to identify the challenges faced for smooth user experience on mobile phones. According to a survey, 73% users browse the web via mobile phones making it impossible to take risk of not having proper optimized and user friendly website design.

Responsive Web Design has become more of a phenomenon on usual basis rather than a trend now but it still has flaws which make the process inconvenient than friendly experience. Because of this we are here to discuss some practices which can help us achieve perfect experience which is expected of us:

·         Easily Usable and Intuitive

Users are generally not ready to have patience while operating on mobile phones. Especially when it comes to confusing operations generated out of messy and cluttered web designs. This leads to poor experience for the users. Momentum is the key factor to be kept in mind by the designers and developers. An intuitive web design means one without the mess and ugly looking. Any type of design irrespective of being simple or advance must be easy to operate and clear in what it has to offer. Interaction should fulfill the purpose and has to be straight forward.

·         Responsive As Compared to Regular Experience

An important decision to realize when coding for mobile devices is the difference between casual browsing experience and a mobile one. Websites on mobile devices should be short version of their bigger websites that contain summaries which cites the main use of it. It should consist of the adapted graphics and focus on users thinking and have logical order of the different processes. 

·         Analyzing and Application of Data

A/B testing services were aimed for giving an opportunity for improvement without having a direct interaction. This can be applied for mobiles and its usability can be tested and understood by analyzing data provided by Google Analytics. You have the specific data and known audience so you can create better experience using the ability and make it easier to fit the needs of the users.

·         Need Specific

If we talk about serving the needs of targeted users, having data to work with is a great help. There are different ways to target users but if focusing on specific kind, each niche has its own requirements.

E-Commerce

E-commerce websites designs deserve most attention because they directly affect the revenue. Mobile e-commerce is a hope for retailers and stores considering the amount spent on it. Various techniques highly specific to e-commerce responsive web design as the mobile phone user is different from internet one. Keep in mind these points:-

1.              Impulsive Purchases
2.          Unexpected shopping
3.           User Decisions

Responsive Patterns on Grid System

Responsive websites usually follow pattern on a grid system. Though they vary from website to website, certain needs are to be taken care of while deciding the usage of it. Most of the time sticking to patterns which can be categorized like: layout shifter, column drop, mostly fluid, off canvas, etc. canvas design fall into these main categories but there are many modules that can be used in the designs. Images, videos and similar files of media shall be taken care of in a proper way like how mobile phones react to these files or forms a responsive layout. 

Digital Marketing Foresights Which will Change the Way it’s Looked Upon

India is at the interesting verge of enveloping technology, business and internet which never has been witnessed before. If e-commerce market was worth 3.8 billion dollar worldwide in 2009, it became $ 17 billion in 2014 and touched $ 23 billion in 2015 and by the time 2016 will end it will swell up to $38 billion which is approx. 2.5 lakh crore with an increase of 67% as compared to previous year.

Last year, 46% of the internet users of India consumed videos and in a span of 3-5 minutes, 15,419 hours of videos is accessed each second on sites like Facebook and YouTube. Around 65 million of active Whatsapp users are from India who shares 3 billion messages everyday on it out of 900 million users worldwide. And the amazing statistics is that only 25% of Indians has become online yet.

Out of 30 crore Web users and almost 100 crore mobile phone users, only 5 crore Indians did online shopping last year. We are soon going to take over US to become world’s 2^nd largest user base of web browsing and online shopping. What is the drive behind this level of incredible, exponential and never seen before growth of e-commerce and internet industry in India? 

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How the entrepreneurs and marketers are going to use this platform and execute their ideas and business vision to expand their businesses? And how they can use this to spread their ideas and art with the world? Some of the upcoming trends may provide the answers:

1.      Integrating offline with online is the new rise of ROI

ROI is the only measure to check the growth of his business. In digital world, every impression, click and action can be tracked for measuring ROI but still there exists a lot of void in this sphere. For example, how to accommodate offline with online campaigns and how to calculate effectiveness of a campaign involving activities related to physical world?

2.      Messaging Apps turning into e-shops

50% of the Indian users access Facebook and Whatsapp. This indicates that messaging apps is the next big thing in terms of platform for digital marketers and they will dominate in 2016. 

3.      Tier 2 and Tier 3 cities will become the new Battle Front

Amazon has enabled e-shopping through their portal in the slums of Govandi, where there are no proper toilets, hospitals or schools. It’s a brave, evolutionary and useful trend of e-marketing. This trend will soon become a norm in 2016 for Tier 2 and 3 cities of India. In fact, the process has already started. 

4.      Content Marketing New Layer : How to Give Users the Experience

As per the analysts and strategists of digital marketing, content marketing needs some major changes in order to make a good impact on online businesses. Emotional quotient of digital marketing in 2016 is one of those changes. Although it is not something new, businesses have been using tactics since ages to attract and engage with their customers, also how to convert them. This “feel” factor is actually a part of that tactics. 

Blending consumer behavior with personalized infusion keeping in mind the localized factors, digital marketers can make great changes in 2016.

5.      Big data is going to be Bigger

Using big data in small team employs user integrated elements, user experience manipulations and deploys high level marketing intelligence. As more traffic comes in, there happens more amounts of conversions and more users get linked to your products and services. Big data will continue to rise and convert into an important business elevation of any digital business.  

Mobile marketing is no more an option to the marketing channel, it has become mandatory now.

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New content creation tools have been introduced last year like high tech gadgets to click photographs better, sharper or shoot more videos. Simultaneously, the screens shrunk to consume all this. Now, more content is accessed over the mobile phone than any other medium and this has raised an interesting question: how to maximize that tiny mobile screen and still attract the end user?

Is Your Seo Data Directing You The Wrong Way??

Accurate data is crucial for measuring the success of SEO initiatives and informing about the actions needed for future ones. So, what to check for ensuring accurate data collection and reporting? With the rise in SEO platforms and technology of enterprise level, we have plenty of SEO data with lot of information at our fingertip. But the question is that are we really getting true and accurate picture of our SEO performance? Let’s find out.

Attribution

This is one of the biggest challenges of online marketing. Is last click the right way to look at things? How about first click and who gets the credit for conversion when there are many different touch points along the path to purchase. Some brands go for the first click while some looks for the last. Some even have complex attribution methods which give half credit to different touch points.

We need to come to a mutual agreement with the clients on the attribution model we are going to use and then ensure that our reporting data reflects it. For comparing the impact of different attribution models on the valuation of your marketing channels you can use various comparison tools for such models in Google analytics.

Channel Classification

Paid search is not set up correctly and can get misclassified as organic search which can inflate your SEO services numbers and make them highly correct and accurate. This is one of the common mistakes. Always check to see if your search channels are set up and classified correctly.

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Site Search

To get insights into what users are looking for on the sites, tracking on site search is a great way to help you develop a holistic content strategy at all the stages of user engagement. You need to enable this and add parameters to on site search keywords depending upon your analytics platform.

Global Tagging

Do not tag inconsistently. It is the most common mistake. Tracking code does not get added to new page templates or the web developer overwrites a new page template and forgets to add in the tracking code. Or the website has many page templates and a lot of pages which can be difficult to manage. No tracking code means no data, so ensure that tracking code is on every page of your site so you can get an accurate and complete assessment of your organic traffic.

Conversion Traffic

Issue of goals not setting up and configured correctly is another common mistake. Goals vary from website to website but it could be sale, booking, brochure download, newsletter signup or something else.

Whether or not you are making progress towards your goals, set goals and goal funnels will allow you to determine how SEO services and conversion optimization are performing. Enabling goal funnels would see the pages or steps in the conversion process which leads to drop offs and you need to look more closely at it and come up with some strategic ways to fix them. 

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Bot and Internal Traffic

Watch out for the bots that misinterpret your search metrics. Most of the analytics platforms provide the choice to exclude traffic from bots. You only need to enable it.

Always ensure that you exclude traffic from your own network because that can also misinterpret your data. You can set filters up to exclude traffic based on specific IP address so you can get the most accurate data.

Analytics Version Control

Providers for website analytics are constantly upgrading to new versions and some older version may not be supported anymore, possibly giving you the outdated data. Always run close to latest version and have updated tracking code on your site.

Final Thought

Set up data collection tools correctly and manage them properly. It is crucial for getting accurate picture of your SEO performance. Always work with your analytics team and conduct routine audits to ensure that everything is working. Having accurate data on your fingertips, you can make right decision on SEO strategy and assign proper credit to organic search.

Increase Profit Margins with Outsourced Call Center Services

Whether your business is small, with less than a hundred employees, or a multinational enterprise which spans across various continents, having a dedicated team to handle customer calls is an added advantage. The benefits are even more pronounced when you hire an inbound call center to manage the important tasks.

While it’s required of your in house staff to handle incoming customer calls on top of their primary role, it is possible and it’s not a sustainable model. Your best workers could end up handling customer calls all the day and not have the energy left to do what you hired them to do. 

If you are still under the impression that outsourcing an inbound call center is a luxury which is reserved for large companies having huge budgets with them then think again. Your team could be stretched too thin in handling and entertaining customer calls- a task which is actually full time task in itself. It’s likely that they won’t prioritize customer interactions as much as they do their primary jobs which also mean that these calls are not given the proper attention needed. Hiring an outsourced inbound call center can help you avoid revenue loss. In most cases, it can even help in increasing profit margins. Let’s find out how:

•  Professional Expertise

You benefit from the years of experience of handling various customer scenarios of your outsourced call center partner which understand your business needs. Since it’s their core expertise, they know the in’s and out of that specific industry. They’ve implemented metrics to make sure quality call handling and use latest technology available to optimize resources. A professional outsourcing company can provide guidance and give suggestions on how to run customer service sector to get the best results.

•  Increased In- house Employee Productivity

Your in-house staff can focus on their primary roles, when you are assured that customer calls are handled by the experts. You get to make most of the talent you already have the strong point of the employees and they also have more time, energy and resources to become better at what you hired them for.

This results in increased professionalism and enhanced efficiency because the employees are not distracted by the jobs that are capably handled by outsourced partner; you reap the advantages of the unique skills they bring to the table.

•  Improved Customer Experience

Because outsourcing call center service companies front liners have call handling times and other quality metrics to stick to, they interact with clients in more professional manner. It’s also a job that they have been hired to do, so they strictly follow the guidelines to ensure optimum customer satisfaction.

As compared to having an in house staff who is answering calls on top of their primary roles, having a dedicated team to make sure of the customer getting best attention possible will not only satisfy customers but could even earn you lifelong product advocates.

This kind of loyalty ensures that you have a core set of people who will buy from you again and again. Not only this, they will put in a good word for you with their peers and social circle. It can act as a competitive edge within your industry. 

An outsourced inbound call center has the expertise to explore opportunities as well as tools and training to optimize their time. They can help you earn more revenue for your company through up-selling and cross-selling techniques.

Front callers can give their full attention to find solution for callers by using various tools and techniques to turn things around. In short, the right outsourced inbound call center will help earning the trust and loyalty of the customers- a formula for long term business success.