Ways in which Data Analytics Shapes Business

Data analytics is gaining popularity day by day and analysts are also increasing which is going to largely impact the business of the economy.

1.Great Opportunity for Job
The demand for data analysts is on rising. Organizations are hiring more data analysts. More people are going towards this with the growing need for jobs. With more and more businessmen looking for world class analysts as they will identify a way to make a profit. This will be of assistance for the rising demand along with the high growth rate.
The way to the future data analyst is bright as numerous startups are looking for data analysts and everyone understanding what it is and what analytics can provide us. 

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2.Increasing requirement of Coordination with Analyst
IT sector is pressurized to provide the data analytics with an infrastructure which could support the need and enable the users among businesses to get answers they want. Organizations are hiring analysts in bulk as they have a lot of data to deal with every day. This hiring has become mandatory for the growth as it is needed for each department.

3.Predictive analysis is the new Highlight for Internet Marketing

Digital marketing persons are curious and always tries to innovate on things to gain competitive advantage with the help of techniques. They increase the numbers for improvising the digital innovation so that they can use the scope of data analytics in marketing as well. These surveys for increasing the numbers provide aid to the marketers of data which will be useful in making profits and generating leads. 

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4.Internet of Things
Future is going to be location specific and geospatial information and internet of things will go hand in hand. This has already been synonymous with mobiles. Mobile devices we use tell marketers what our preferences are and what are not. Our movements notify the marketers and give us information in return.

Only 23% of the organizations use location intelligence for business decisions which will majorly change in the future. This might actually change as analysts can do something more and then the businesses will start using those opportunities for better growth prospects of a company. There much more to explore in this field and things are entering the field so if one wants to be ahead of the rest, this is the right time to create new strategies based on the Data analytics. 

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Top 3 ways to use Predictive Analysis to Improve Marketing

Artificial Intelligence and predictive analysis aren’t the future of marketing, they have approached already. Below mentioned tips will aid your marketing team. Now testing and adjusting the campaign along the way is necessary. SMB’s can advertise online, blasts out emails or share it on social media before sitting back and waiting for outcomes. Results can be disappointing sometimes having no data to help marketers for the right way. This is the point where predictive analytics comes into the picture. Artificial intelligence is of changing nature. It offers the type of input and insight for customer aimed groups and other operations.

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1. Work according to the customers’ schedule

Digital marketing usually is project or campaign-oriented, compelling customers to take action whenever a new product or exciting offer gets launched. Campaigns can be carried out till weeks, months or even for an entire year, but generally, have a finite end. At this point the data becomes available.

With AI, marketing is less campaign focused and more like working side by side with customers each day helping as per the need. It tracks their behavior and suggests next action course or point of interaction to you.

2. Tailored content marketing  

Irrespective of whether videos, e-books, blog posts, etc. content development is generically designed to react to every customer. Marketing asset for different industry people appears different. The value depends on the challenges faced by the customer at a given moment and also as other products and services they have, the size of the company, etc.

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Extract main quotes from case studies of customers in order to create testimonials which can be used in blog posts & social media posts. Draw CRM data on customer location, other variables, and vertical market.

3. Add the personal touch

It brings more automation and analytics to the company. Artificial intelligence is not only about customers feeling like they are dealing with robots. Predictive analysis helps to show how an SMB is an organization with an identity, a team of people sharing same concerns and aims as their customers.

Review the matters like chatbots, algorithms in decision-making level of team and try using AI in those areas. People who interact with customers, who are in front lines in the company, answer questions and helps build the business for purchase. Does AI bring these subject matters into customer interaction? Start creating the trigger areas while monitoring the reactions and connect seamlessly to your customers. 

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Ways for the Taking the Next Step in Digital Marketing

What is the next level of digital marketing to convert more leads and delight customers online?  What all does it take to scale an effective one? A good digital marketing strategy doesn’t only involve investing in digital platforms like Facebook and Google. Irrespective of the investment level and competitors policy, a business should fully comprehend the invested value and calculate the measure of success before spending the cash.

Success metrics need to be identified if not then it’s all set up for failure. Define action and a target figure. Set benchmarks and start going after them trying to find what the top converting task works for the specific action. Start testing from there and try to get people onboard and move along with them engaging with your services.

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Common success factors include sales, cost per lead and per response, particular campaigns results, engagement from social media, etc. Your factor which you opt for depends on the type of your business and business strategy currently in use. Following are the ways of taking the digital marketing to the next level:-

1. Involve several offer layers

The digital experience you provide should service all kinds of customers.

Retailers who do this well, offer pages which contain multiple products that you can either search over for a larger image or click for a brief overview. This involves a separate button to navigate to a particular product’s page containing detailed information and feedbacks. For high-value items, a pop-up offering live chat regarding specific product or service viewed would be right.

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2. Carry out low-level marketing investments

Implementing a marketing campaign which consists of a display, Facebook & LinkedIn ads or re-targeting, don’t spend your entire budget in one go. Experience each type of campaign by testing them one at a time.

Identify what works out for your market, see what cost per engagement or cost per interaction is like and then run the most successful campaign on a larger scale once proven.

3. Don’t stop testing

Only having a website isn’t enough. The only way to increase traffic and conversions on a consistent basis is to test and refine. Once you start getting volume coming through, you would require testing rigorously for what you offer, homepage, landing pages, and checkout system, etc.

The digital marketing foresight’s  you adapt to plays a crucial role in the generation of more leads for your business but it's only a part of the puzzle. Make most of every opportunity.

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Current and Future Trends of Digital Marketing Solutions

The digital marketing is dynamic and the future scope in this industry is decided by the developments and ideas which requires intertwining of various means. Marketers are trying to figure out the future, predicting the next big trend to stay updated in the run.

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FOLLOWING ARE SOME OF THE TRENDS OF DIGITAL MARKETING WHICH WILL DECIDE FOR THE FUTURE OF THE SAME:-

1) Data Driven – The successful marketing results from collecting, analyzing and using the data regarding when and where the customers want to spend their time. Creative messaging and strategic campaigns happens when marketers learn from their behavior. The difference in digital marketing reflects when there is some efforts put in through emotional connect through messages, design, social engagements through media and advertisements.

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2) Ecosystem of Marketing – Traditional system of marketing still has many loopholes. First of all there are multiple steps which refer to losing many prospective customers at a time. Marketers have now realized that traditional approach to digital marketing in today’s world is not the key and the right effort is in transforming the whole ecosystem in which no 2 customer behaves in a similar way. There are various ways in front of the buyer for the conversion and engage with the brand, product research and make the decision accordingly.

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The journey of a consumer today is dynamic and ever changing. So it is important to get a single view of the buyer interactions online as well as offline. For the brands to build an impactful cross channel campaign and also to make customer intelligence it requires, it is crucial. It also serves good for the continuous conversions and consistent experiences.

3) Mobile Marketing- From gadgets to Smartphones and tablets, the evolution of mobiles are one among the top reasons for influencing the marketing world. The brands today needs to create a personal relationship with the customers as the focus is shifting to smaller screens.

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4) Testing – With the trends changing, technology related to advertising can be channelized to a certain factors like keywords, type of product, interest and demographics, etc. The key aspect of a marketing strategy is focusing on the prospective buyers and right audience effectively and with efficiency. Businesses these days are required to find creative elements within their advertisements. Some online sites have special variables for ads. You can channelize down by age, interest, views on politics, location, behavior and more factors which helps the business to look what works for their audience.

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5) Social Engagement – It is crucial to get a real feedback on the performance of your campaign from the audience. By implanting the interpretation of customers’ opinions about your brand, fresh content can be created. Invite your customers to send images, videos and reward them for participate & brand loyalty. Ensure your posts are aimed at the customer. The more transparency you keep, the more it will reflect in your relationships with your customers. To survive in the competitive market for the long run, create real brand value.

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The future of digital marketing is based on how the marketers blend the traditional and new media together. The good & fresh content will never go out of place. Though, visual one will rule the world of digital marketing.

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Curb The Non Manageable Metrics From The Unimportant Ones

Marketing campaigns reach new heights as business flourishes, so does the volume of data. You try to measure the results, set standards and achieve them whilst managing the sales team. The amount of data that you refine through social and blogging efforts is quite vast- demographic, audience reach, follower engagements, casts per action, page views, impressions, posts reactions, shares, link tracking, targets achieved, etc.

Overloading happens when data is approached from the front end. Analytics and data are heavily layered and unmanageable metrics drags the attention away from important things that are within our control. Metrics are effective only if the analysis is prioritized and if you track the right things.

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1) What is Unmanageable Metrics?

Every data has a purpose or else it wouldn’t be tracked & displayed within analytics tools- this is partly true because the value of data can vary. Stop controlling the elements & metrics. An unmanageable metric is the one in which the results can’t be affected directly. For instance: – customer acquisition & retention, market share, web traffic & profitability.

The metrics can be influenced but the profitability or market share can’t be transformed by that.

2) Set the Ultimate Aim

Set multiple goals and define them on the basis of what is relevant to your business, results that you want from the campaign and what actions you want your audience to make. Some goals might involve: – getting the customers to buy a specific product, getting more engagement, increasing the social shares of the content. Goals like these are easily quantifiable with the key performance indicators.

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3) Analyze your Direction and your Customer’s Journey

Keep an eye on you current sales and customer data. What paths were taken in the past to reach to the conversions? Breakdown all your data like 20% sales from ads on facebook, 10% from email marketing, and 50% from blog posts, etc.

The conversion metrics allows looking for a clear picture of the most effective tactics which are producing results. Also consider also the areas which aren’t performing well. Sometimes temporarily avoid lower performing sources and focus on what is working best for you.

4) First Step towards Conversion

Analyze the consumer’s behavior pattern from initial stage and find out what made them convert. What exactly grabbed their attention? It will vary with various channels and with each customer. After you identify the source, examine your funnel. Each channel needs to be examined in order to find the co-relations. Because of this you will understand what type of content has made your target audience to engage and convert.

5) Critical Metrics for Monitoring and Managing

Define the campaign goals and metrics for monitoring the success, measure actions, comments, and clicks through social ads. Expand the blogging efforts, marketing outreach through split tests and include customer acquisition costs.

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How to Build More Social Media Traffic For Business Through SnapChat

SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.

1. Engage With Your Clients And Get Social With Them!

Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!

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2. Provide Your Audience With Behind-The-Scenes Look

SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.

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3. Collect Input Of The User’s

While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!

4. Rewarding The One Who Follows

I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.

Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.

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Top 5 Threats usually faced by Marketers/Brands

In today’s dynamic and continuously changing world, marketing has acquired a new dimension and with the use of rapid leaps of social media on one hand, an economy that’s unstable and challenging on the other, brands have to adjust to a new landscape and adopt a new strategy to be effective.

Initial step is to look around and face the threat and then build the digital marketing plans to grow the business. Here are a few challenges businesses face as they endeavor to market their brands.

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1. Uncertain Digital Outlook

The digital outlook changes every day and businesses have to make sure they stay updated of the trends. Social media services provide the opportunity to connect with the customers directly. Website and social media accounts acts as a bridge to the consumers. Clear strategy is vital otherwise one will end up losing a major opportunity to get return on investment on the spending and effort. On a daily basis, 250 billion pictures are posted on facebook and 100 hours of video content are uploaded on YouTube, brands have to cut through the chaos and stand out among 2.3 billion active users.

2. Quick Customer Feedback

Website Content has to be engaging because it bears the message of the respective brand and connects emotionally with the customers. Effectively created one has the potential to reach millions in minutes and at a fraction of the cost of traditional marketing. The customers can be made brand ambassadors through their reviews. A negative feedback can kill a brand. One needs to plan to counter the sentiments effectively.

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3. Searching Skilled Marketers

Organizations today need personnel who can go deep into the minds of the consumers in order to create effective strategies. It is difficult to find people who think like consumers, stay updated on trends and be flexible about the execution and implementation of plans. They should be the one thinking out of the box and hit the ground running.

4. ROI Calculation

Organizations are always looking to cut out on cost thanks to inelastic budgets and shrinking profitability. Customer acquisition and retention is a challenge and most important agenda for an organization. Usually digital marketing tends to take a hit in these outlooks. Organization needs to understand that it is an investment and not a cost.

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5. Troublesome Business Models

Marketing is as much about reinventing as it is about creating demand. When the organizations feel they can operate on their own, they forget to look at things from a consumer’s point of view. For instance Uber has changed the taxi hiring business and Whatsapp has eaten up the texting revenue of telecom business. Therefore marketers need to study the pain points of consumers and questions if there is an easier way to come up with solutions.

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Increase your Traffic and Conversions with Integrated Digital Marketing Solutions

Digital Marketing is growing at a faster pace in India. Companies and brands are taking it more seriously than ever before. One of the advantages that digital marketing brings to the table is measurement. It solves the problem with reporting and analytics and helps in optimization of ad campaigns. Email ads, display ads, social media ads, etc. all is measurable and computers do not make mistakes in calculating. We can find out which of the banner gets maximum CTR, which ads convert the best and how to get highest open rates on what subject lines for the emails.

Display ads social media marketing, PPC and content marketing, email marketing, all these are the digital marketing methods which has the most attention of the companies which usually invested only in traditional marketing.

 

Forget the Old School SEO. It may hurt you.

SEO has also gained momentum but because of the recent algorithmic changes by Google, marketers are not sure about the right approach to it. By now, I guess many companies have realized that hiring a SEO agency to do traditional SEO stuff like link building, directory submissions and article making can do more harm in the long term than good.

There are so many digital marketing methods now to be exploited; the question arises as to how to use all of these in a way that every method complements each other?

Investment in social media must help SEO; SEO must help content marketing which further helps in social media and SEO. The art of blending all digital marketing activities into a single efficient system is known as Integrated Digital Marketing Solutions. 

 

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Integrated Digital Marketing

It works in such a way that all the digital marketing methods complement each other instead of trying to achieve the goal of increasing branding or sales on its own. For e.g. since conversion rates are low, social media advertising gives a poor ROI but it happens only when the marketers tries to use social media ads to drive the sales directly.

When trying to build a following, spreading the word about ideas or brand, social media is best utilized as a listening tool instead of sales machine. From the following diagram, it is clear that how each digital marketing method can complement each other and helps to build a following/ tribe which further helps in branding, lead generation, sales and getting feedback regarding products and services of a company.

Content marketing is the central focus in integrated digital marketing. Content development in marketing helps build a brand online, build trust authority in the market place. 

 

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Content Marketing is Vital

Search engines pick up quality signals through behavior of the users when a good content is published. For e.g. if a search result is clicked and the visitor spends a lot of time on the page without clicking the back button, then it’s obvious that the page is of good quality and relevant to the search keyword.

Thus, content marketing or rather quality content marketing can help in SEO. In the above diagram, orange lines are for signals and black ones means the traffic flow.

Social Media Marketing

When new visitors come through search engines and find the content very useful, they will be encouraged to share it with their friends. They gain credibility among their followers by sharing something useful it with their friends. Quality content is the key to an effective social media strategy. If a page is shared 100 times over Facebook, that information helps the search engines in ranking the pages. 

 

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Off Page and On Page SEO

Off page optimization is dead but not SEO because off page signals are to be sent to the search engines through user behavior and not webmaster. No social sharing or less time spent on site signifies that the web page is either of poor quality or of low relevancy. You cannot off page optimize a website. There is no such thing as off page optimization now days. Webmaster has nothing to do about off page signals.

On page optimization is webmaster communicating to the search engines about the quality and relevance of a website. It has to be done properly because the search engines are robots and not humans. The data has to be spoon fed to them so that they understand what the site is all about. This information blended with off page signals help them to rank a website accordingly.

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How it all comes together

When a new content is published, email subscribers are updated with it and those will share it on social media. This sends user behavior social signals to search engines and new users will come to the content channel via search engines which will help in increasing the social media followers and email subscribers as well.

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