Top 3 ways to use Predictive Analysis to Improve Marketing

Artificial Intelligence and predictive analysis aren’t the future of marketing, they have approached already. Below mentioned tips will aid your marketing team. Now testing and adjusting the campaign along the way is necessary. SMB’s can advertise online, blasts out emails or share it on social media before sitting back and waiting for outcomes. Results can be disappointing sometimes having no data to help marketers for the right way. This is the point where predictive analytics comes into the picture. Artificial intelligence is of changing nature. It offers the type of input and insight for customer aimed groups and other operations.

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1. Work according to the customers’ schedule

Digital marketing usually is project or campaign-oriented, compelling customers to take action whenever a new product or exciting offer gets launched. Campaigns can be carried out till weeks, months or even for an entire year, but generally, have a finite end. At this point the data becomes available.

With AI, marketing is less campaign focused and more like working side by side with customers each day helping as per the need. It tracks their behavior and suggests next action course or point of interaction to you.

2. Tailored content marketing  

Irrespective of whether videos, e-books, blog posts, etc. content development is generically designed to react to every customer. Marketing asset for different industry people appears different. The value depends on the challenges faced by the customer at a given moment and also as other products and services they have, the size of the company, etc.

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Extract main quotes from case studies of customers in order to create testimonials which can be used in blog posts & social media posts. Draw CRM data on customer location, other variables, and vertical market.

3. Add the personal touch

It brings more automation and analytics to the company. Artificial intelligence is not only about customers feeling like they are dealing with robots. Predictive analysis helps to show how an SMB is an organization with an identity, a team of people sharing same concerns and aims as their customers.

Review the matters like chatbots, algorithms in decision-making level of team and try using AI in those areas. People who interact with customers, who are in front lines in the company, answer questions and helps build the business for purchase. Does AI bring these subject matters into customer interaction? Start creating the trigger areas while monitoring the reactions and connect seamlessly to your customers. 

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