Now a days about 1/3rd
of time spent online is on social media.
Social media is constantly on the news; buzzing in on our Smartphones and
helping customers build relationships with brand. Social media basics all are
aware of like answering customers queries, post valuable and educational
information and watch the channels 24*7.
Picture courtesy:- www.businessnewsdaily.com
11. Don’t aim
too much on the audience size.
To increase
the number of followers or likes is short term. If people are encouraged to follow your Instagram account for a contest and they don’t win, you end up
losing your followers. If a community is created and valuable content is
shared, the audience will grow on its own and sustain-ably. Go for quality
rather than quantity.
22. Avoid
jumping in on every cultural conversation
Many
articles let out fun aimed for brands and feel compelled to share their opinion
on celebrity blunder, world event. Some things are better left as they are.
33. Respond to
positive feedback
Tie a bow on
the interaction whenever you get a positive one because the customer is likely
to say good things about you again. They get easily influenced by opinion of
others, so when the openly express their love for your brand, its valuable.
Thank people for their feedback and give incentives wherever possible.
Picture courtesy:-www.shawacademy.com
43. Don’t avoid
nights and weekends
You may be
working Monday to Friday but your serving community is global. Spanning the
time zones across the world and checking social networks apart from your normal
work hours. Think about all the times the whole week you check on Twitter and Youtube.
54. Do not
repost same content on every channel
You might be
having a great idea about posting a video or infographic but don’t post it
everywhere your brand is present. Each network has different capabilities and
audiences. When you publish same thing everywhere, you give your audience a
chance to not follow you everywhere. After all, who wants to see the same thing
four times?
65. Review your
posts and don’t set excessive goals
Social
messages live and breathe the communications which require responses. After
scheduling some messages in a day and then not checking what responses it got,
won’t do the task. The whole point after all is to be social.
Setting too many goals align with the greater goals of your brand and prove the
ROI of being social. But if planned too many, is not a long term thing to do.
Focus on increasing awareness, generate leads, converting them, speedy service
and up selling opportunities.
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