Social Media Strategies to Follow for Client Service Industry

Social media is more than just viral memes and funny videos. If you are a customer-centric business, then don’t miss out on social media to reach and respond to your customers. 67% of the customers, according to a study uses company’s social media site for the services and 89% of the messages go ignored.

Despite the easy and friendly usage, businesses are not doing well in social media when it comes to customer service. However it presents a great opportunity to interact with clients and customers, it might also backfire if not used with best practices. Following are some tips on how to improve the game of social media and bring customer service into the future:-

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1.Response Regularly

Nature of social media is quick and online 24*7 and that’s what customers expect. Take it as an opportunity to provide excellent one. If you wait to reply, you already lose some valuable opportunities.

2.Add a touch of human element to your brand

You can add a voice and face to your brand because most often the customers prefer to deal with a real person rather than a recorded voice or an e-mail. The responses can be casual but better. Don’t make your customers feel that they are responding to a bot while being professional.

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3.Hiring for handling social media should be carried out carefully

Either you can carefully handle the hiring process for social media positions; someone who knows the lingo or is savvy with social media, but bears in mind that that person doesn’t necessarily know how to deal with customers, or you can outsource it to professionals who have the right attitude with experience and the right know-how which is the key. Outsourcing companies are a great choice for hiring in-house. Because of their specialization, time is not wasted for training, rather time is saved and so is money.

4.Usage of CRM software as a TOOL

The main aim of social media is to build connections and humanize a business. If you rely too much on the software, you undergo the risk of counter this aim. Our CRM helps you track the record of customers or manage queries with time; still, you need the human interface for the accounts on social media. CRM software is a complimentary tool. The social media team should provide personalized services which are crucial to all customers.