Nobody would want to cut their annual profits by 20% just like they don’t want to ignore one out of five of their customers. By recent statistics, 20% of people search through voice on their mobile devices and they are expected to grow as more number of people becomes adaptive to voice search.
Why people opt for Voice Search?
It’s very convenient and because of this, no wonder it is popular. Google is leading the charge to improve on voice recognition technology. In 2015, it worked on its ability to understand the meaning behind voice searches. Its artificial intelligence system makes interpreting queries and matching them for best results of Google search engine.
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Voice search optimizations are responsible for which results to serve because it’s not like the traditional form of choosing among a set of blue links on a page. Further complexities in local search results get added to voice search. The search must be such that it fit the taste of new generations also. Third party integrations are happening which allow the brands to come together with virtual assistants of Google seamlessly which are worth watching out for.
As the behavior of the search changes, digital marketers try to understand how to be a part of those results.
Preparing SEO Strategy
1. Know targeted viewers
The business needs to be aware of the keyword research strategy for someone to find out for your product or service if they are using voice search. They are more conversational and hence revolve around questions rather than 2 or 3 words which many people generally type.
Forming a list of voice searches that the users would likely use, as part of your research can be done. Brainstorm upon this with your team and take help of social media.
Forming a list of voice searches that the users would likely use, as part of your research can be done. Brainstorm upon this with your team and take help of social media.
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2. Evaluate results
Start questioning your brand’s product and services using voice search to know if they show up or how they are showing up. With newfound keywords research, you can start doing the checking. Once the real-time voice query search is done, if there are any issues, your web pages, and content needs evaluation. It might happen that the website isn’t doing well in answering questions like what, where, when or how.
3. Competitor Evaluation
As part of the SEO strategy, find out who is showing up for those voice queries if not you or rather who is ranking above you. Carry out page by page analysis of the top rankings of voice search important to your website. It will help you understand the logistics of the content on those leading pages.
Landing URL:- http://surevin.com/voice-search-impacting-seo-strategy/
Landing URL:- http://surevin.com/voice-search-impacting-seo-strategy/
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