Voice Search Impacting SEO Strategy

Nobody would want to cut their annual profits by 20% just like they don’t want to ignore one out of five of their customers. By recent statistics, 20% of people search through voice on their mobile devices and they are expected to grow as more number of people becomes adaptive to voice search.

We will discuss how it will impact the SEO strategy:-

Why people opt for Voice Search?

It’s very convenient and because of this, no wonder it is popular. Google is leading the charge to improve on voice recognition technology. In 2015, it worked on its ability to understand the meaning behind voice searches. Its artificial intelligence system makes interpreting queries and matching them for best results of Google search engine.

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Voice search optimizations are responsible for which results to serve because it’s not like the traditional form of choosing among a set of blue links on a page. Further complexities in local search results get added to voice search. The search must be such that it fit the taste of new generations also. Third party integrations are happening which allow the brands to come together with virtual assistants of Google seamlessly which are worth watching out for.

As the behavior of the search changes, digital marketers try to understand how to be a part of those results. 

Preparing SEO Strategy

1.      Know targeted viewers

The business needs to be aware of the keyword research strategy for someone to find out for your product or service if they are using voice search. They are more conversational and hence revolve around questions rather than 2 or 3 words which many people generally type. 
Forming a list of voice searches that the users would likely use, as part of your research can be done. Brainstorm upon this with your team and take help of social media.

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2.      Evaluate results

Start questioning your brand’s product and services using voice search to know if they show up or how they are showing up. With newfound keywords research, you can start doing the checking. Once the real-time voice query search is done, if there are any issues, your web pages, and content needs evaluation. It might happen that the website isn’t doing well in answering questions like what, where, when or how.

3.      Competitor Evaluation

As part of the SEO strategy, find out who is showing up for those voice queries if not you or rather who is ranking above you. Carry out page by page analysis of the top rankings of voice search important to your website. It will help you understand the logistics of the content on those leading pages. 

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Current and Future Trends of Digital Marketing Solutions

The digital marketing is dynamic and the future scope in this industry is decided by the developments and ideas which requires intertwining of various means. Marketers are trying to figure out the future, predicting the next big trend to stay updated in the run.

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FOLLOWING ARE SOME OF THE TRENDS OF DIGITAL MARKETING WHICH WILL DECIDE FOR THE FUTURE OF THE SAME:-

1) Data Driven – The successful marketing results from collecting, analyzing and using the data regarding when and where the customers want to spend their time. Creative messaging and strategic campaigns happens when marketers learn from their behavior. The difference in digital marketing reflects when there is some efforts put in through emotional connect through messages, design, social engagements through media and advertisements.

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2) Ecosystem of Marketing – Traditional system of marketing still has many loopholes. First of all there are multiple steps which refer to losing many prospective customers at a time. Marketers have now realized that traditional approach to digital marketing in today’s world is not the key and the right effort is in transforming the whole ecosystem in which no 2 customer behaves in a similar way. There are various ways in front of the buyer for the conversion and engage with the brand, product research and make the decision accordingly.

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The journey of a consumer today is dynamic and ever changing. So it is important to get a single view of the buyer interactions online as well as offline. For the brands to build an impactful cross channel campaign and also to make customer intelligence it requires, it is crucial. It also serves good for the continuous conversions and consistent experiences.

3) Mobile Marketing- From gadgets to Smartphones and tablets, the evolution of mobiles are one among the top reasons for influencing the marketing world. The brands today needs to create a personal relationship with the customers as the focus is shifting to smaller screens.

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4) Testing – With the trends changing, technology related to advertising can be channelized to a certain factors like keywords, type of product, interest and demographics, etc. The key aspect of a marketing strategy is focusing on the prospective buyers and right audience effectively and with efficiency. Businesses these days are required to find creative elements within their advertisements. Some online sites have special variables for ads. You can channelize down by age, interest, views on politics, location, behavior and more factors which helps the business to look what works for their audience.

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5) Social Engagement – It is crucial to get a real feedback on the performance of your campaign from the audience. By implanting the interpretation of customers’ opinions about your brand, fresh content can be created. Invite your customers to send images, videos and reward them for participate & brand loyalty. Ensure your posts are aimed at the customer. The more transparency you keep, the more it will reflect in your relationships with your customers. To survive in the competitive market for the long run, create real brand value.

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The future of digital marketing is based on how the marketers blend the traditional and new media together. The good & fresh content will never go out of place. Though, visual one will rule the world of digital marketing.

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Source Url :- http://surevin.com/blog/current-future-trends-digital-marketing-solutions/

Get Inspired By These Quotes On Content Marketing!

Content marketing can be exquisite. With more companies investing budgets and world of content getting crowd and noisy, how the marketers are going to stand apart?

Seven quotes which are actually tweets on content marketing will give you some idea:-

1. This Is Where The Content Marketers Need To Look Today, Beyond Publishing: How Do We Get Our Content To Move?
With the content convergence, only great stuff creation is not enough anymore. Competition is swallowing up everyone. Social media works well and content marketing works really well. Thus, more and more budget is getting into it. More content means more competition and harder to stand out.

Losing hope is not an option after all this; there are ways to stay unique and bright in this chaotic world.

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2. We Still Live In Times Where Everybody Has A Voice. Anyone Can Publish and Revise Their Power and Influence Over the Web. Isn’t That Just Amazing?
Seeing the success of BuzzFeed, one can think of it as an amazing content creator but the company is a data powerhouse. The reason they go successful is because they study what works, they optimize the content, images and titles which is an important lesson there.

3. Sharing Content Creates Advocacy and Affects Purchasing Decisions
Influencer marketing and word of mouth are the next main frontiers for the content. Every time someone retweets or shares a content or reblogs, you reach a whole new audience and have a new chance to monetize.

4. The Sharing Content Act Is Really Economic Driver Of The Web
Shared content is the key how most of the consumers find out new products, decides upon where to travel or to eat and become choosy about the products and services to stay away from. Someone may be talking about your brand at work or even printing out and sharing your content. Fortunately, technology lets us get closer to these persons.

The marketing aim is to get closer to your audience through an emotional connection and revolutionary opportunity is here to know who these people are.

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5. People Want To Know Us, Know Who Is Behind The Ideas, The Products And They Don’t Care About A Logo Or A Jingle
Consumers are wise, they have plenty of information on their fingertips so the brands need to be human. They want to receive great service, personalized and be treated as individuals. Don’t fall into trap of leaning on technology in a way which actually separates you from you targeted audiences.

6. So Many Brands Are Using Technology In A Way Which Creates A Barrier. The Best Companies Are Discovering Ways To Use Digital Tools To Break The Barriers

7. Transformation Are Being Experienced Where Communications Are Moving From Public Social Media To Private Messaging
Conversations between consumers and brands follow consumer to consumer communications moving from open, publicly visible forums like social media to one on one conversations platforms like Facebook, Twitter, Google+ and Snapchat.

This evolution leads to difficulty in mining any listening data from these exchanges. Content Marketers should spend less time creating new pieces and prioritize the promotion of content over anything else.

Source Url - http://surevin.com/blog/get-inspired-quotes-content-marketing/

Is Your Seo Data Directing You The Wrong Way??

Accurate data is crucial for measuring the success of SEO initiatives and informing about the actions needed for future ones. So, what to check for ensuring accurate data collection and reporting? With the rise in SEO platforms and technology of enterprise level, we have plenty of SEO data with lot of information at our fingertip. But the question is that are we really getting true and accurate picture of our SEO performance? Let’s find out.

Attribution

This is one of the biggest challenges of online marketing. Is last click the right way to look at things? How about first click and who gets the credit for conversion when there are many different touch points along the path to purchase. Some brands go for the first click while some looks for the last. Some even have complex attribution methods which give half credit to different touch points.

We need to come to a mutual agreement with the clients on the attribution model we are going to use and then ensure that our reporting data reflects it. For comparing the impact of different attribution models on the valuation of your marketing channels you can use various comparison tools for such models in Google analytics.

Channel Classification

Paid search is not set up correctly and can get misclassified as organic search which can inflate your SEO services numbers and make them highly correct and accurate. This is one of the common mistakes. Always check to see if your search channels are set up and classified correctly.

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Site Search

To get insights into what users are looking for on the sites, tracking on site search is a great way to help you develop a holistic content strategy at all the stages of user engagement. You need to enable this and add parameters to on site search keywords depending upon your analytics platform.

Global Tagging

Do not tag inconsistently. It is the most common mistake. Tracking code does not get added to new page templates or the web developer overwrites a new page template and forgets to add in the tracking code. Or the website has many page templates and a lot of pages which can be difficult to manage. No tracking code means no data, so ensure that tracking code is on every page of your site so you can get an accurate and complete assessment of your organic traffic.

Conversion Traffic

Issue of goals not setting up and configured correctly is another common mistake. Goals vary from website to website but it could be sale, booking, brochure download, newsletter signup or something else.

Whether or not you are making progress towards your goals, set goals and goal funnels will allow you to determine how SEO services and conversion optimization are performing. Enabling goal funnels would see the pages or steps in the conversion process which leads to drop offs and you need to look more closely at it and come up with some strategic ways to fix them. 

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Bot and Internal Traffic

Watch out for the bots that misinterpret your search metrics. Most of the analytics platforms provide the choice to exclude traffic from bots. You only need to enable it.

Always ensure that you exclude traffic from your own network because that can also misinterpret your data. You can set filters up to exclude traffic based on specific IP address so you can get the most accurate data.

Analytics Version Control

Providers for website analytics are constantly upgrading to new versions and some older version may not be supported anymore, possibly giving you the outdated data. Always run close to latest version and have updated tracking code on your site.

Final Thought

Set up data collection tools correctly and manage them properly. It is crucial for getting accurate picture of your SEO performance. Always work with your analytics team and conduct routine audits to ensure that everything is working. Having accurate data on your fingertips, you can make right decision on SEO strategy and assign proper credit to organic search.

Search Engine Optimization (SEO): What It Is And How it Can Benefit Business?

Both SEO and pay per click are focused to get the website placed as close to the top of search engine results as possible. SEO are considered as main factors to enhance the traffic of one’s website.

Writing fresh content for SEO plays a great role in keeping visitors on a web site. Let’s talk unique web page and SEO content strategy. Unique quality information that is helpful to your visitors and which can be used by them is a good SEO content. To strengthen your website theme, you need keywords that are rich in SEO content.

SEO success no longer revolves around manipulating search engines for rankings. In 2016, search engines are on ‘Team User’ means if you aren’t providing a helpful, useful educational or enjoyable experience to the users, search engines like Google will direct them to a competitor that will actually do so.

Don’t be scared though. It’s an exciting time for all internet users. However, SEO is less black and white as it used to be, certainly.

SEO emphasizes on maximizing user experience (UX); not just on a laptop or computer – but on every device where users access your website. Search Engine Optimization also means ensuring your website has useful content with relevance and quality. If the users come to the website looking for an answer, your content serves them better.

Search engines are consistently becoming more intuitive, and in order to ensure SEO success, one should step into the shoes of their ideal consumers. Discover what they are searching for and what they are doing about it and it will make it easy for you to get found on website. We have good news for you: our experts have spent years and are equipped with the tools and knowledge to help you getting discovered by your targeted audience using modern SEO strategies.

How we do SEO differently?

• We perform website consultations 
• We research your ideal audience 
• We customize a unique strategy 
• We ensure you a local presence 
• We encourage natural link building
• We make sure whether your back link profile is healthy