How to Design Digital Experiences for Social Impact

Many people in technology field want to help others using their skills. However, building a digital product which solves the issues of the society is much tough than it sounds. Many launches have been organized but failed. Let’s know the reasons why this experience is so common and how to avoid it.

Since the last century, technology is impacting our lives in many ways and because it is responsible for improving so many things, people view it as a solution for every issue. Though, it doesn’t always make things better. People should choose to use them as it can help.

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• Trends

Effects which take over the social media are the perfect example. When they catch on and become a habit, people gain wide reach. Twitter and Facebook are the most popular platforms where people can easily share ideas with friends and other people. Many networks fail to save their users from negative experiences. Facebook and Twitter are famous for allowing hate speech and harassment, despite reports being done constantly.

As social media is a useful way to highlight social issues and spur a conversation, however, it can’t change society by itself. We need to modify the way of thinking towards technology. It has to be less idealistic.

• Process Aiding

Technology is great, given that the skill set is limited; it is how the work gets done for humans. There is always more to learn. Before beginning any project, acknowledge and keep aside all your biases. It will only harm you in the long term.

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• Do Research

Locate target audience through data found in books and studies. If that doesn’t yield any results, go for empirical research. Through social media connections and shares, a Google results can be garnered quickly.

• Data used in Design

Question your guts every time. Explore on who, why, when, where and what and that will define the how. Look beyond your skill set.

• Sink yourself in

Interact with your customers and audiences quite often. Observe how they think. Come up with those who interact with your audience like constant community organizations which will help you look your project more relevant.

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• Consider Negative Situations

Bad things happen all the time so don’t label them as edge cases. Consider all kinds of situations. Create reserves for the ones where things can go worse than you’d like.

• Adopt a slow pace

Social change takes time. Things won’t change overnight. Issues like sexism, classism, racism and generations still exist. Technology requires people to work. Make sure that your work is taking right direction, only then socially impactful designs can be created.

Social Media Strategies to Follow for Client Service Industry

Social media is more than just viral memes and funny videos. If you are a customer-centric business, then don’t miss out on social media to reach and respond to your customers. 67% of the customers, according to a study uses company’s social media site for the services and 89% of the messages go ignored.

Despite the easy and friendly usage, businesses are not doing well in social media when it comes to customer service. However it presents a great opportunity to interact with clients and customers, it might also backfire if not used with best practices. Following are some tips on how to improve the game of social media and bring customer service into the future:-

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1.Response Regularly

Nature of social media is quick and online 24*7 and that’s what customers expect. Take it as an opportunity to provide excellent one. If you wait to reply, you already lose some valuable opportunities.

2.Add a touch of human element to your brand

You can add a voice and face to your brand because most often the customers prefer to deal with a real person rather than a recorded voice or an e-mail. The responses can be casual but better. Don’t make your customers feel that they are responding to a bot while being professional.

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3.Hiring for handling social media should be carried out carefully

Either you can carefully handle the hiring process for social media positions; someone who knows the lingo or is savvy with social media, but bears in mind that that person doesn’t necessarily know how to deal with customers, or you can outsource it to professionals who have the right attitude with experience and the right know-how which is the key. Outsourcing companies are a great choice for hiring in-house. Because of their specialization, time is not wasted for training, rather time is saved and so is money.

4.Usage of CRM software as a TOOL

The main aim of social media is to build connections and humanize a business. If you rely too much on the software, you undergo the risk of counter this aim. Our CRM helps you track the record of customers or manage queries with time; still, you need the human interface for the accounts on social media. CRM software is a complimentary tool. The social media team should provide personalized services which are crucial to all customers.

Social Media Strategy: Things To Be Avoided While Carving

Now a days about 1/3^rd of  time spent online is on social media. Social media is constantly on the news; buzzing in on our Smartphones and helping customers build relationships with brand. Social media basics all are aware of like answering customers queries, post valuable and educational information and watch the channels 24*7.

To improve the social media strategy even further, have a look at the following practices:-

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11.      Don’t aim too much on the audience size.

To increase the number of followers or likes is short term. If people are encouraged to follow your Instagram account for a contest and they don’t win, you end up losing your followers. If a community is created and valuable content is shared, the audience will grow on its own and sustain-ably. Go for quality rather than quantity.

22.      Avoid jumping in on every cultural conversation

Many articles let out fun aimed for brands and feel compelled to share their opinion on celebrity blunder, world event. Some things are better left as they are.

33.      Respond to positive feedback

Tie a bow on the interaction whenever you get a positive one because the customer is likely to say good things about you again. They get easily influenced by opinion of others, so when the openly express their love for your brand, its valuable. Thank people for their feedback and give incentives wherever possible.

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43.      Don’t avoid nights and weekends

You may be working Monday to Friday but your serving community is global. Spanning the time zones across the world and checking social networks apart from your normal work hours. Think about all the times the whole week you check on Twitter and Youtube.

54.      Do not repost same content on every channel

You might be having a great idea about posting a video or infographic but don’t post it everywhere your brand is present. Each network has different capabilities and audiences. When you publish same thing everywhere, you give your audience a chance to not follow you everywhere. After all, who wants to see the same thing four times?

65.      Review your posts and don’t set excessive goals

Social messages live and breathe the communications which require responses. After scheduling some messages in a day and then not checking what responses it got, won’t do the task. The whole point after all is to be social.

Setting too many goals align with the greater goals of your brand and prove the ROI of being social. But if planned too many, is not a long term thing to do. Focus on increasing awareness, generate leads, converting them, speedy service and up selling opportunities.

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Current and Future Trends of Digital Marketing Solutions

The digital marketing is dynamic and the future scope in this industry is decided by the developments and ideas which requires intertwining of various means. Marketers are trying to figure out the future, predicting the next big trend to stay updated in the run.

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FOLLOWING ARE SOME OF THE TRENDS OF DIGITAL MARKETING WHICH WILL DECIDE FOR THE FUTURE OF THE SAME:-

1) Data Driven – The successful marketing results from collecting, analyzing and using the data regarding when and where the customers want to spend their time. Creative messaging and strategic campaigns happens when marketers learn from their behavior. The difference in digital marketing reflects when there is some efforts put in through emotional connect through messages, design, social engagements through media and advertisements.

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2) Ecosystem of Marketing – Traditional system of marketing still has many loopholes. First of all there are multiple steps which refer to losing many prospective customers at a time. Marketers have now realized that traditional approach to digital marketing in today’s world is not the key and the right effort is in transforming the whole ecosystem in which no 2 customer behaves in a similar way. There are various ways in front of the buyer for the conversion and engage with the brand, product research and make the decision accordingly.

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The journey of a consumer today is dynamic and ever changing. So it is important to get a single view of the buyer interactions online as well as offline. For the brands to build an impactful cross channel campaign and also to make customer intelligence it requires, it is crucial. It also serves good for the continuous conversions and consistent experiences.

3) Mobile Marketing- From gadgets to Smartphones and tablets, the evolution of mobiles are one among the top reasons for influencing the marketing world. The brands today needs to create a personal relationship with the customers as the focus is shifting to smaller screens.

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4) Testing – With the trends changing, technology related to advertising can be channelized to a certain factors like keywords, type of product, interest and demographics, etc. The key aspect of a marketing strategy is focusing on the prospective buyers and right audience effectively and with efficiency. Businesses these days are required to find creative elements within their advertisements. Some online sites have special variables for ads. You can channelize down by age, interest, views on politics, location, behavior and more factors which helps the business to look what works for their audience.

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5) Social Engagement – It is crucial to get a real feedback on the performance of your campaign from the audience. By implanting the interpretation of customers’ opinions about your brand, fresh content can be created. Invite your customers to send images, videos and reward them for participate & brand loyalty. Ensure your posts are aimed at the customer. The more transparency you keep, the more it will reflect in your relationships with your customers. To survive in the competitive market for the long run, create real brand value.

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The future of digital marketing is based on how the marketers blend the traditional and new media together. The good & fresh content will never go out of place. Though, visual one will rule the world of digital marketing.

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How to Build More Social Media Traffic For Business Through SnapChat

SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.

1. Engage With Your Clients And Get Social With Them!

Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!

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2. Provide Your Audience With Behind-The-Scenes Look

SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.

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3. Collect Input Of The User’s

While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!

4. Rewarding The One Who Follows

I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.

Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.

Source Url :-
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