Social Media Strategy: Things To Be Avoided While Carving

Now a days about 1/3^rd of  time spent online is on social media. Social media is constantly on the news; buzzing in on our Smartphones and helping customers build relationships with brand. Social media basics all are aware of like answering customers queries, post valuable and educational information and watch the channels 24*7.

To improve the social media strategy even further, have a look at the following practices:-

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11.      Don’t aim too much on the audience size.

To increase the number of followers or likes is short term. If people are encouraged to follow your Instagram account for a contest and they don’t win, you end up losing your followers. If a community is created and valuable content is shared, the audience will grow on its own and sustain-ably. Go for quality rather than quantity.

22.      Avoid jumping in on every cultural conversation

Many articles let out fun aimed for brands and feel compelled to share their opinion on celebrity blunder, world event. Some things are better left as they are.

33.      Respond to positive feedback

Tie a bow on the interaction whenever you get a positive one because the customer is likely to say good things about you again. They get easily influenced by opinion of others, so when the openly express their love for your brand, its valuable. Thank people for their feedback and give incentives wherever possible.

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43.      Don’t avoid nights and weekends

You may be working Monday to Friday but your serving community is global. Spanning the time zones across the world and checking social networks apart from your normal work hours. Think about all the times the whole week you check on Twitter and Youtube.

54.      Do not repost same content on every channel

You might be having a great idea about posting a video or infographic but don’t post it everywhere your brand is present. Each network has different capabilities and audiences. When you publish same thing everywhere, you give your audience a chance to not follow you everywhere. After all, who wants to see the same thing four times?

65.      Review your posts and don’t set excessive goals

Social messages live and breathe the communications which require responses. After scheduling some messages in a day and then not checking what responses it got, won’t do the task. The whole point after all is to be social.

Setting too many goals align with the greater goals of your brand and prove the ROI of being social. But if planned too many, is not a long term thing to do. Focus on increasing awareness, generate leads, converting them, speedy service and up selling opportunities.

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Gain Visibility with Social Media Optimization

What is SMO?

The concept of SMO is simple, it means implementing changes to optimize a site so that it’s more easily linked to and more highly visible in social media searches on custom search engines, more frequently involved in posts, blogs & podcasts that are relevant.

It is similar to SEO, in the sense that the aim is to maximize visibility and traffic to the site or blog from social media. That sounds straightforward but we need to be aware that this concept is quite old. If SMO is anything like SEO, then we can expect that some of those tactics which were relevant 10 years ago may no longer be relevant today.

 

Why SMO is Important?

You are posting your content consistently on few social media channels that you have set up for the same. With all the things on social media, once you stop moving, you start to sink. You need to be active. SMO is important because:-

• Your social media profiles can rank for branded search terms help you hold more attention on search result space.
• Paying attention to small aspects of SMO can add up and make big impact.

• If you are not following these practices, your social media presence can be hurt and you can lose out on valuable referral traffic little by little.

 

How to make your Blogs or Website Social Media-Friendly

The first place to start SMO services is on your blog or website. This makes sure that you have some of the items in place to ensure your site or blog displays attractive content when shared on social media. Also make sure it’s easy and intuitive for users to share your content as well.

Add Social Sharing Buttons to your Site & Blog Posts

Add some social sharing buttons if your site doesn’t have them already. While there is some debate over the best placement for social media buttons on blogs, or whether people actually use them, they do make it easier for users to share your content.

Add Linkable Content to your Static Website Pages

Blog posts are shared on social media. If you don’t think your post is worth sharing, you probably wouldn’t have written it in the first place. Static Website Pages are “About Us” or “Services” pages on the website which are static. It may be difficult to make static pages interesting enough for people to share and that is not because they are crucial, It’s because there isn’t much scope on those pages that people want to share, like, tweet or pin them.

The solution is to add value to those pages with link-able content which means that it can easily be linked in social media posts. This provides something of value to the people that are likely to share with their followers.

What can be added to static pages to draw Social Media Attention?

•    White Papers or E-books
•    Info-graphics
•    Video
•    Contest Signup Forms

Add Twitter Cards and Facebook Open Graph Markup to your Website, Blog posts and Blogs

Adding these to your web pages and blog posts can help you to control how they appear when they are shared by others online.

What are Twitter Cards?

Twitter cards are simply a few lines of HTML which allows you to specify videos, photos and other media which appear when a page is shared on Twitter.

There are 4 different types of cards you can choose from:-

•    Summary Cards: These include page title, image thumbnail, description and a @attribute to your twitter account.

•    Summary Card with Large Images: These are same as summary cards but with a bigger image.

•    App Cards: These feature a direct download link for a mobile app.

•    Player Cards: These include a media player for video or audio content.

Example of how a summary card with a large image looks like-

 

What is Facebook Open Graph Markup?

It’s a code which is added to your blog or website to help control how pages and posts appear on Facebook when people share them. It allows you to control images, description and title which appear when a URL is shared on the platform.

How to Add Twitter Cards and Facebook Open Graph Data to Individual Blog Posts

Yoasts allows you to add twitter cards to individual blog posts. Just scroll to the bottom of your blog posts in WordPress, find the Yoasts box which is easy to spot and then click the button to find social media options.

 

A screen will appear where you can edit or add the Open Graph data for Facebook. You’ll also be able to create a card for Twitter here.

Source Url :-

https://surevinblog.wordpress.com/2016/06/11/gain-visibility-with-social-media-optimization/