What is SMO?
The concept of SMO is simple, it means implementing changes to optimize a site so that it’s more easily linked to and more highly visible in social media searches on custom search engines, more frequently involved in posts, blogs & podcasts that are relevant.
The concept of SMO is simple, it means implementing changes to optimize a site so that it’s more easily linked to and more highly visible in social media searches on custom search engines, more frequently involved in posts, blogs & podcasts that are relevant.
It is similar to SEO, in the sense that the aim is to maximize visibility and traffic to the site or blog from social media. That sounds straightforward but we need to be aware that this concept is quite old. If SMO is anything like SEO, then we can expect that some of those tactics which were relevant 10 years ago may no longer be relevant today.
Why SMO is Important?
You are posting your content consistently on few social media channels that you have set up for the same. With all the things on social media, once you stop moving, you start to sink. You need to be active. SMO is important because:-
- Your social media profiles can rank for branded search terms help you hold more attention on search result space.
- Paying attention to small aspects of SMO can add up and make big impact.
- If you are not following these practices, your social media presence can be hurt and you can lose out on valuable referral traffic little by little.
How to make your Blogs or Website Social Media-Friendly
The first place to start SMO services is on your blog or website. This makes sure that you have some of the items in place to ensure your site or blog displays attractive content when shared on social media. Also make sure it’s easy and intuitive for users to share your content as well.
Add Social Sharing Buttons to your Site & Blog Posts
Add some social sharing buttons if your site doesn’t have them already. While there is some debate over the best placement for social media buttons on blogs, or whether people actually use them, they do make it easier for users to share your content.
Add Linkable Content to your Static Website Pages
Blog posts are shared on social media. If you don’t think your post is worth sharing, you probably wouldn’t have written it in the first place. Static Website Pages are “About Us” or “Services” pages on the website which are static. It may be difficult to make static pages interesting enough for people to share and that is not because they are crucial, It’s because there isn’t much scope on those pages that people want to share, like, tweet or pin them.
The solution is to add value to those pages with link-able content which means that it can easily be linked in social media posts. This provides something of value to the people that are likely to share with their followers.
• White Papers or E-books
• Info-graphics
• Video
• Contest Signup Forms
Add Twitter Cards and Facebook Open Graph Markup to your Website, Blog posts and Blogs
Adding these to your web pages and blog posts can help you to control how they appear when they are shared by others online.
What are Twitter Cards?
Twitter cards are simply a few lines of HTML which allows you to specify videos, photos and other media which appear when a page is shared on Twitter.
There are 4 different types of cards you can choose from:-
• Summary Cards: These include page title, image thumbnail, description and a @attribute to your twitter account.
• Summary Card with Large Images: These are same as summary cards but with a bigger image.
• App Cards: These feature a direct download link for a mobile app.
• Player Cards: These include a media player for video or audio content.
Example of how a summary card with a large image looks like-
What is Facebook Open Graph Markup?
It’s a code which is added to your blog or website to help control how pages and posts appear on Facebook when people share them. It allows you to control images, description and title which appear when a URL is shared on the platform.
How to Add Twitter Cards and Facebook Open Graph Data to Individual Blog Posts
Yoasts allows you to add twitter cards to individual blog posts. Just scroll to the bottom of your blog posts in WordPress, find the Yoasts box which is easy to spot and then click the button to find social media options.
A screen will appear where you can edit or add the Open Graph data for Facebook. You’ll also be able to create a card for Twitter here.
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