During the past few recent years the world has been changed dramatically, no doubt that people are shifting from analogue to digital at a faster rate no one has imagined. All have mobile phones, laptops in our hand all the time. We are consuming the digital content more on a daily basis. Many companies have not yet recognized this in their marketing strategies.
Those companies which are not inculcating digital marketing as their company’s strategy are on the losing end. The answer is simple. Digital marketing is growing force in the marketing field. It is the present as well as future of marketing and has overtaken on traditional marketing strategies to a great extent.
Reasons you need a Digital Marketing
- You can narrow the focus of your marketing efforts and broaden your horizons simultaneously with digital marketing.
- You lack strategic direction if you don’t have digital marketing as your strategy. This will hamper you from gaining new customers and also building more profitable relationships with the existing ones.
- You are definitely behind your competitors if you are not leveraging on digital marketing solutions. You are only wasting your resources in traditional marketing strategies.
- Integrate digital marketing strategy if you wish to dominate the digital landscape.
- Leverage traditional as well as digital marketing strategy. Try to integrate both the methods to fetch the desired result.
Shifts in Brands Reaching Consumers through Mobile
There has been a growing shift towards brands reaching out to the customers via mobile. In India, where mobile internet penetration is still getting worked upon, we are seeing mobile and digital advertising growing at a good rate and it will continue both in India and globally. The scenario with Indian market is that they are likely to skip straight to mobile. This seems to be a great opportunity and innovation from India.
Focus on Consumers on Mobile: Development of Content Accordingly
With increasing focus on targeting consumers through mobile, are the brands really developing the content in order to match with that? The best marketer is the one who realizes that different platforms require different content in order to maximize the user engagement with effectiveness. It is important to take into consideration that how well the platform is used, who are the consumers and what is the content?
However, a lot of replicated content can be seen across devices which limit the potential and might not provide the best user experience.
Tackle the Challenges Posed By Mobile Platform
Well every market can tackle the challenges posed by mobile platforms since there is rapid growth in mobile penetration throughout world markets. It means that those who experiment and innovate along with clear objectives and measurements in mind are likely to be successful.
Measurement of ROI
This includes qualitative analysis of the impact of impression, ROI and development of a strong system in order to calculate ROI. The question is how to reach out to different markets on digital platform. One can measure ROI by choosing right metrics which match with the company’s objectives and that’s where the solution lies.
2016’s Market Focus
Plan what you are trying to achieve and then use the right method for your brand to communicate it to the audience. Take care of the context and content which suits your objectives. In digital atmosphere, customer has more control. Tailor the content and measure the impact. Different ways of execution of the elements of digital media needs to be considered. If you are not leveraging upon digital media than you must know that what you are losing because it’s growing at a faster pace.
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