Social media is not just a means to you broadcast your thoughts and connect with the followers. Now, it has become a battleground. Brands need to conquer this territory which social media has transformed into. Instead of telling about your work, brands have realized that it’s a platform where the discussion happens about your brand, its existence, gains & losses and everything depend on these conversations.
How Indian brands are getting in touch with the social media challenges of 2016? Which platforms are they working on, which goals define their strategy, how many posts are updated by them on daily basis and how much they are spending to conquer social media?
How Indian brands are getting in touch with the social media challenges of 2016? Which platforms are they working on, which goals define their strategy, how many posts are updated by them on daily basis and how much they are spending to conquer social media?
Various studies reveal that directly asking the brands about it is a good option. Pointers like ad spends, objectives and KPI’s were some basic pointers covered in previous year. But in the current year, they went ahead and deeply probed the structure in which social media marketing operates. Criteria that were involved are-Internal Dynamics with respect to agencies, relationship between maturity of Indian digital space and ad-spends in which participants were received by professionals who were responsible for social media activities and digital outreach of their organizations.
Here are the following objectives of social media marketing for the brands:-
1. Main Objectives of Social Media Marketing:-
- Building brand awareness
- Building a community
- Customer engagement
- Difficulty in measuring social media success
- Creating content
- Increasing engagement among existing followers
3. What is Social Media Success?
Engagement is the ultimate thing one looks out for. Other things involve social reach and visitor growth for the success. Conversions, ROI and sales remain the rest of the factors which are to be considered.
4. How to Measure Impact?
Respondents admit that they use third party social media listening tool to measure the success. Major and popular tools for social media listening emerged out to be Radian 6 and Melt Water.
5. How Much Budget?
Companies which were surveyed admitted that up to 15% of their entire marketing budget is spent on social media. The overall digital medium share including SEO and Ads is much more. Only 78% of companies said that they spent on social media, compared to last year.
6. How much Budget actually spent?
All the companies that were surveyed, 23% of them shared that their budget lies between 0-10 lakh INR and 14% had budget of 10-20 lakh INR.
7. What all are the Biggest Platforms?
Facebook is at the top followed by Twitter and YouTube for Indian brands. Google+ and LinkedIn are the ones strongly coming up and 25% of all the brands have initiated marketing on Instagram and Pinterest.
8. Outsourcing or In-house?
Around 27% of surveyed organizations had their own in-house team for strategy and implementation of all social media operations whereas 11% outsourced the tasks. More than half of them have a hybrid model wherein both external agency and in-house team collaborate for social media. 95% said that Marketing, PR and Communications department handled social media, while one fourth % said Legal Department, 21% said HR department and 16% said IT department. However, most of them trusted external agencies for implementing social media campaigns and operations.
9. Time
10. Mobile
3/4th of the respondents said that they created a blueprint of mobile applications and mobile based social media campaigns. Mobile centric campaigns which brands have initiated includes mobile apps, tablet only campaigns and responsive sites.
11. Future of Social Media
3 biggest activities which are the future of social media are:-
- Social CRM
- Customized ads and Campaigns
- Social Commerce
Source Url:-
https://surevinblog.wordpress.com/2016/06/27/11-impressive-social-media-marketing-insights-in-india/
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