SureVin: digital marketing solutions

Showing posts with label digital marketing solutions. Show all posts

Saturday, July 30, 2016

Not yet have gone Digital? Invest in Digital Marketing Now!

During the past few recent years the world has been changed dramatically, no doubt that people are shifting from analogue to digital at a faster rate no one has imagined. All have mobile phones, laptops in our hand all the time. We are consuming the digital content more on a daily basis. Many companies have not yet recognized this in their marketing strategies.

Those companies which are not inculcating digital marketing as their company’s strategy are on the losing end. The answer is simple. Digital marketing is growing force in the marketing field. It is the present as well as future of marketing and has overtaken on traditional marketing strategies to a great extent.

Reasons you need a Digital Marketing

You can narrow the focus of your marketing efforts and broaden your horizons simultaneously with digital marketing.
You lack strategic direction if you don’t have digital marketing as your strategy. This will hamper you from gaining new customers and also building more profitable relationships with the existing ones.
You are definitely behind your competitors if you are not leveraging on digital marketing solutions. You are only wasting your resources in traditional marketing strategies.
Integrate digital marketing strategy if you wish to dominate the digital landscape.
Leverage traditional as well as digital marketing strategy. Try to integrate both the methods to fetch the desired result.

Shifts in Brands Reaching Consumers through Mobile

There has been a growing shift towards brands reaching out to the customers via mobile. In India, where mobile internet penetration is still getting worked upon, we are seeing mobile and digital advertising growing at a good rate and it will continue both in India and globally. The scenario with Indian market is that they are likely to skip straight to mobile. This seems to be a great opportunity and innovation from India.

Focus on Consumers on Mobile: Development of Content Accordingly

With increasing focus on targeting consumers through mobile, are the brands really developing the content in order to match with that? The best marketer is the one who realizes that different platforms require different content in order to maximize the user engagement with effectiveness. It is important to take into consideration that how well the platform is used, who are the consumers and what is the content?

However, a lot of replicated content can be seen across devices which limit the potential and might not provide the best user experience.

Tackle the Challenges Posed By Mobile Platform

Well every market can tackle the challenges posed by mobile platforms since there is rapid growth in mobile penetration throughout world markets. It means that those who experiment and innovate along with clear objectives and measurements in mind are likely to be successful.

Measurement of ROI

This includes qualitative analysis of the impact of impression, ROI and development of a strong system in order to calculate ROI. The question is how to reach out to different markets on digital platform. One can measure ROI by choosing right metrics which match with the company’s objectives and that’s where the solution lies.

2016’s Market Focus

Plan what you are trying to achieve and then use the right method for your brand to communicate it to the audience. Take care of the context and content which suits your objectives. In digital atmosphere, customer has more control. Tailor the content and measure the impact. Different ways of execution of the elements of digital media needs to be considered. If you are not leveraging upon digital media than you must know that what you are losing because it’s growing at a faster pace.

Source Url :-

http://surevin.com/blog/not-yet-have-gone-digital-invest-in-digital-marketing-now/

Wednesday, July 27, 2016

11 Impressive Social Media Marketing Insights in India

Social media is not just a means to you broadcast your thoughts and connect with the followers. Now, it has become a battleground. Brands need to conquer this territory which social media has transformed into. Instead of telling about your work, brands have realized that it’s a platform where the discussion happens about your brand, its existence, gains & losses and everything depend on these conversations.

How Indian brands are getting in touch with the social media challenges of 2016? Which platforms are they working on, which goals define their strategy, how many posts are updated by them on daily basis and how much they are spending to conquer social media?

Various studies reveal that directly asking the brands about it is a good option. Pointers like ad spends, objectives and KPI’s were some basic pointers covered in previous year. But in the current year, they went ahead and deeply probed the structure in which social media marketing operates. Criteria that were involved are-Internal Dynamics with respect to agencies, relationship between maturity of Indian digital space and ad-spends in which participants were received by professionals who were responsible for social media activities and digital outreach of their organizations.

Here are the following objectives of social media marketing for the brands:-

1. Main Objectives of Social Media Marketing:-

Building brand awareness
Building a community
Customer engagement

2. Top challenges Faced During Managing Social Media for Brands

Difficulty in measuring social media success
Creating content
Increasing engagement among existing followers

3. What is Social Media Success?

Engagement is the ultimate thing one looks out for. Other things involve social reach and visitor growth for the success. Conversions, ROI and sales remain the rest of the factors which are to be considered.

4. How to Measure Impact?

Respondents admit that they use third party social media listening tool to measure the success. Major and popular tools for social media listening emerged out to be Radian 6 and Melt Water.

5. How Much Budget?

Companies which were surveyed admitted that up to 15% of their entire marketing budget is spent on social media. The overall digital medium share including SEO and Ads is much more. Only 78% of companies said that they spent on social media, compared to last year.

6. How much Budget actually spent?

All the companies that were surveyed, 23% of them shared that their budget lies between 0-10 lakh INR and 14% had budget of 10-20 lakh INR.

7. What all are the Biggest Platforms?

Facebook is at the top followed by Twitter and YouTube for Indian brands. Google+ and LinkedIn are the ones strongly coming up and 25% of all the brands have initiated marketing on Instagram and Pinterest.

8. Outsourcing or In-house?

Around 27% of surveyed organizations had their own in-house team for strategy and implementation of all social media operations whereas 11% outsourced the tasks. More than half of them have a hybrid model wherein both external agency and in-house team collaborate for social media. 95% said that Marketing, PR and Communications department handled social media, while one fourth % said Legal Department, 21% said HR department and 16% said IT department. However, most of them trusted external agencies for implementing social media campaigns and operations.

9. Time

42% brands said that they require 3 weeks to ideate, strategize and execute a campaign while 32% said 2 weeks is enough. Only one said that they can deploy end to end campaign in a week.

10. Mobile

3/4th of the respondents said that they created a blueprint of mobile applications and mobile based social media campaigns. Mobile centric campaigns which brands have initiated includes mobile apps, tablet only campaigns and responsive sites.

11. Future of Social Media

3 biggest activities which are the future of social media are:-

Social CRM
Customized ads and Campaigns
Social Commerce

Source Url:-
https://surevinblog.wordpress.com/2016/06/27/11-impressive-social-media-marketing-insights-in-india/

Learn how to use Hashtags effectively for Digital & Social Marketing

In 2016, everyone knows what Hashtags are. However, not everyone knows how to use them. When used properly, the sign # helps categorize social media services and its content making it easier for the users to find related content. They help in increasing the visibility of messages and boost your social shares. When used inappropriately, they can negatively impact your credibility on social media which can have negative effect of deteriorating your social activity. The issue is much more complicated when we look at the use of Hashtags beyond Twitter where they are popular. Let’s take a moment to clear some confusion:-

Basic do’s and don’ts for Hashtags

How to find and select the appropriate Hashtags for your messages

Best practices for each social network

What are Hashtags?

Twitter first introduced them in 2007. They have been confusing marketers and media professionals ever since. In practice, Hashtags are used to categorize social media services content into easily navigable lists. By including the # (insert keyword) in a tweet, it then becomes visible in line with other posts using the same Hashtag.

How to search Hashtags for social media messages?

Find the ones that already exist. Sometimes, this is the better idea. Before you can get started though, you need to actually find those Hashtags. Fortunately, there are a number of tools out there to help with this process. Let’s take a look at these useful options:

1. Research Hashtags Trends On Twitter
What the trend is a tool from which you can find out trending Hashtags of last 30 days. You can get new viewers by finding creative Hashtags which fit your content.

2. Find Hashtags for Twitter On Twitonomy
This tool can help you find personalized Hashtags which revolve around the content you post on twitter account. It can also show you the most powerful influences using a given Hashtags as well as whom all are engaging the most. Though reasonably priced, you’ll need a premium of this tool’s most useful functionality.

3. Discover Hashtags for Twitter and Facebook with RiteTag
it’s a power tool for discovering Hashtags. It also offers up to date usage data to show how Hashtags are performing in real world. While the premium plans offer more functionality. Basic free still offers plenty of utility.

4. You Can Find Twitter Hashtags with hashtagify.me
its an another tool for finding trending Hashtags on twitter. Plus, it also has an option to get mail updates on trending ones. It offers free plans for all sizes of companies from individual users up to enterprise accounts.

Finding Hashtags on Various social Media Sites

There’s a list of what is currently popular and a link to all the related tweets on your main feed on the left hand side of your twitter news-feed. You can also use search bar to find Hashtags to know what people are currently using. This is super relevant to the content you want to share.

You should see magnifying glass on the home screen of Instagram app when you open it. Here you can find trending Hashtags. You can find trending Hashtags on Facebook search bar on facebook. When you go to insert a Hashtag in your post on Google+, it proceeds to give you a list of top Hashtags related to your posts. This can be useful means of finding more Hashtags related to your post topic.

Pinterest search supports Hashtags as tagging and discovery engine. Pins with similar keywords in the description will show up in the results (along with pins that have the same term in URL, product page, photo name tied to the pin).

YouTube uses Hashtags in comments section. Try searching for videos related to the topic of your video to see which Hashtags appears popular. Clicking on those Hashtags on YouTube used to bring you to a Google+ page with more related posts.