Positive feedback is important to any brand and is the ultimate aim. With new technologies and devices, the customer has become smart and powerful than ever before. Today, customers decide when and how they want to interact with brands and directly impact the company’s way of selling. Through macro trends like social media, mobile, cloud, Internet of Things and big data, they are forging a new era of interaction and are becoming more disruptive than the technology itself.
The business focus has now shifted from leads to right kinds of leads and on-boarding customers to delight them throughout the entire lifecycle. This is the key which drives loyalty, advocacy, and robust customer experience.
Nowadays enterprise transformations provide a good CRM which gives the power to businesses of any size to apply technology folded into the CRM offerings comfortably. They enable to keep them updated and ahead of their customer’s expectations.
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11. Artificial Intelligence
Customers experience personalization and relevance through AI by their applied advanced analytics to the sales and customer data. The data sometimes is connected to the transaction history. Then next interaction can be tailored based on this knowledge which is a good way to exceed a customer’s expectations rather than anticipating their needs. This operation depends on collecting accurate data and making use of the opportunity presented by internet of things.
22. Speed
Intelligence on fingertips is powerful which allows the salesperson to interact with real time customers and also are capable of delivering solutions instantly. As customers don’t wait, they shift easily if they don’t get what they are looking for.
33. Productivity of Salesperson
The salesperson does not love to enter the details o the customers into the CRM system because if they will spend time doing administering tasks they get to have less interaction time with their customers and hence less time building relationships and closing sales.
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44. Mobility
Salespersons work best when they are out, dealing with customers understanding them and their needs and not when they do not have the access to the customer information they need. They have to be mobile and be able to access CRM while being on road in order to provide a seamless experience to them.
55. Team Effort
Selling is not only for the sales department, its team coordination. The CRM system must be fully available and open for all departments for the knowledge and data to be shared and utilized across teams for a common goal which is providing the best experience to the customers. This makes the process easier and faster so as to offer the right solution.
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