What is the next level of digital marketing to convert more leads and delight customers online? What all does it take to scale an effective one? A good digital marketing strategy doesn’t only involve investing in digital platforms like Facebook and Google. Irrespective of the investment level and competitors policy, a business should fully comprehend the invested value and calculate the measure of success before spending the cash.
Success metrics need to be identified if not then it’s all set up for failure. Define action and a target figure. Set benchmarks and start going after them trying to find what the top converting task works for the specific action. Start testing from there and try to get people onboard and move along with them engaging with your services.
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Common success factors include sales, cost per lead and per response, particular campaigns results, engagement from social media, etc. Your factor which you opt for depends on the type of your business and business strategy currently in use. Following are the ways of taking the digital marketing to the next level:-
1. Involve several offer layers
The digital experience you provide should service all kinds of customers.
Retailers who do this well, offer pages which contain multiple products that you can either search over for a larger image or click for a brief overview. This involves a separate button to navigate to a particular product’s page containing detailed information and feedbacks. For high-value items, a pop-up offering live chat regarding specific product or service viewed would be right.
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2. Carry out low-level marketing investments
Implementing a marketing campaign which consists of a display, Facebook & LinkedIn ads or re-targeting, don’t spend your entire budget in one go. Experience each type of campaign by testing them one at a time.
Identify what works out for your market, see what cost per engagement or cost per interaction is like and then run the most successful campaign on a larger scale once proven.
3. Don’t stop testing
Only having a website isn’t enough. The only way to increase traffic and conversions on a consistent basis is to test and refine. Once you start getting volume coming through, you would require testing rigorously for what you offer, homepage, landing pages, and checkout system, etc.
The digital marketing foresight’s you adapt to plays a crucial role in the generation of more leads for your business but it's only a part of the puzzle. Make most of every opportunity.
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