Saturday, July 30, 2016

Take Your Business To The Next Level By Outsourcing SEO

Every business has three options to choose from for marketing their products or services- collaborate, do it yourself or outsource. Your choice depends on type of marketing activity you attempt to do and the amount of internal resources your company has currently. For direct engagement and authenticity, social media marketing is better done in house but its best to bring experts when launching a SEO campaign. Outsourcing SEO can be a better thing in order to grow your business.


SEO Can Be Complex

The complexity of the SEO, when doing on our own is what makes it challenging and daunting. It keeps on evolving constantly because of search engines changing their algorithms to improve the way of delivering targeted and organic results. For instance, Google’s algorithm focuses on mobile friendly websites. If you lack the technical knowhow and f you are not completely involved in the SEO world, keeping track of the updates by yourself can become overwhelming. Most of the times it will be better for you to focus your attention on your business than to worry about SEO matters which you can leave for the experts. For this very reason, it’s good to outsource SEO for the growth of your business with the help from search engine professionals.

Better Than Doing It yourself

Executing the campaign with outdated methods can be harmful to the long term health of your website. When you work with experts of SEO, you can be assured of the latest and up to date methods of optimization. There are many on site and off site optimization activities which encompasses creative and technical aspects that SEO involves. To be sure of the effective campaign you need to outsource your SEO to a company which will do everything for you. Reputed companies have strategists, technical specialists, copywriters, editors, researchers, web designers of their own so that you need not to worry about hiring a team of SEO specialists.


Good For Small And Medium-Sized Businesses
Outsourcing makes sense to both these types of businesses which lack the manpower and budget to hire and maintain their own team of SEO professionals. You can save a lot of your money and time in the long run as long as you pair with right SEO team. Keep in mind that it takes certain knowledge and skills that are required and honed over a period of time. In house training will take too much of your resources when you can use them to run you business and do other relate important tasks. When you outsource, your SEO program can start at once and you can be assured that it’s done correctly.

Experts can scale the campaign in a snap irrespective of it being short term or long term as it is professionally managed. Testing, analytics and tracking are important to any campaign and your time is saved by not doing these time consuming activities yourself. As it eliminates the guesswork associated with all tasks related to optimization, outsourcing this will make you more confident in the results.


Hire Dedicated Experts

You are preparing your business for long term online marketing campaign by outsourcing SEO while making sure that qualified ones are taking care of it. An SEO company can provide quick solutions to your campaign to keep it flexible and capable of keeping up with the changes in search engine algorithms. When you have a well managed SEO program, you can improve analytics, tracking and testing to discover new keywords to enhance keyword focus.

Don’t Be Afraid To Outsource SEO
Businesses that have failed efforts in their outsourced SEO campaigns think twice about working with another SEO company as their business grows. Those who lack the technical knowledge, SEO jargons can be intimidating to them. But as long as you choose the experienced and reputed SEO Company, you will be able to avoid all these setbacks.

Source Url :-
http://surevin.com/blog/take-your-business-to-the-next-level-by-outsourcing-seo/


Virtual Assistant: A General Know how And How It Backs The Enterprise

Virtual assistant is generally providing professional, administrative, social or technical assistance to clients from home or office. Virtual Assistants are independent contractors instead of employees and clients are not accountable for any mobile related taxes, benefits or insurance except indirect taxes. 


They especially are highly experienced and trained to give the unique opportunity to separate to-do list and “love to do list”. Irrespective of whether it is business or a professional, virtual assistants have the capability to make positive impact on daily efficiency and valuable time at once.


Clients also avoid the logistical problem of providing extra office space, supplies or equipment. Virtual Assistants usually support small businesses but can also work for busy enterprises. In recent years, they have worked their way into mainstream businesses and with the advent of Skype and VOIP services; it’s been possible to have them who can answer your phone remotely without end users knowledge.

This enables many businesses to add a personal touch in the form of a receptionist without hiring someone at an additional cost. It consists of individuals and companies working remotely as an independent professional, offering a wide range of products and services both to consumers as well as businesses. The virtual industry has changed as it attracts others new to the field. Virtual Assistants come from various backgrounds of business, but most of them having several years of experience.


Facilities, internet connection and training are provided by the company to the virtual assistants who are dedicated and works under the management of the company. A home based one works either in their house or in office sharing environment. A general one sometimes called as online administrative professionals that usually are employees which share experience from corporate environment that started to set up their own virtual offices.

Top Twelve Tasks To Outsource To Your Virtual Assistant:-
  1. E-Mail Management – A part of good business is being prompt with email responses. People expect quick communication and want to know that they have been heard.
  2. Event Planning – VA can help you to plan a board meeting or an annual conference or it can simply help pull logistics together and plan your event.
  3. Travel Assistance – VA specializes in supporting you and your business organization. By researching travel arrangements, they can find the best deals and handle all the details on behalf of you.
  4. Research – If there were two of you, what would you prefer doing? It’s easy to log in hours doing research on anything from business trends to competition. Let your VA do the research and bring you the result.
  5. Social Media Assistance and Management – Your VA can create a stronger online presence through social media, articles, press releases or blogs than what you have time to do. It will learn the voice of your business or organization.

Source Url :-
http://surevin.com/blog/virtual-assistant-a-general-knowhow-and-how-it-backs-the-enterprise/


Not yet have gone Digital? Invest in Digital Marketing Now!

During the past few recent years the world has been changed dramatically, no doubt that people are shifting from analogue to digital at a faster rate no one has imagined. All have mobile phones, laptops in our hand all the time. We are consuming the digital content more on a daily basis. Many companies have not yet recognized this in their marketing strategies. 


Those companies which are not inculcating digital marketing as their company’s strategy are on the losing end. The answer is simple. Digital marketing is growing force in the marketing field. It is the present as well as future of marketing and has overtaken on traditional marketing strategies to a great extent.  


Reasons you need a Digital Marketing
  1. You can narrow the focus of your marketing efforts and broaden your horizons simultaneously with digital marketing.
  2. You lack strategic direction if you don’t have digital marketing as your strategy. This will hamper you from gaining new customers and also building more profitable relationships with the existing ones.
  3. You are definitely behind your competitors if you are not leveraging on digital marketing solutions. You are only wasting your resources in traditional marketing strategies.
  4. Integrate digital marketing strategy if you wish to dominate the digital landscape.
  5. Leverage traditional as well as digital marketing strategy. Try to integrate both the methods to fetch the desired result.
Shifts in Brands Reaching Consumers through Mobile

There has been a growing shift towards brands reaching out to the customers via mobile. In India, where mobile internet penetration is still getting worked upon, we are seeing mobile and digital advertising growing at a good rate and it will continue both in India and globally. The scenario with Indian market is that they are likely to skip straight to mobile. This seems to be a great opportunity and innovation from India.


Focus on Consumers on Mobile: Development of Content Accordingly

With increasing focus on targeting consumers through mobile, are the brands really developing the content in order to match with that? The best marketer is the one who realizes that different platforms require different content in order to maximize the user engagement with effectiveness. It is important to take into consideration that how well the platform is used, who are the consumers and what is the content?

However, a lot of replicated content can be seen across devices which limit the potential and might not provide the best user experience.

Tackle the Challenges Posed By Mobile Platform

Well every market can tackle the challenges posed by mobile platforms since there is rapid growth in mobile penetration throughout world markets. It means that those who experiment and innovate along with clear objectives and measurements in mind are likely to be successful.


Measurement of ROI

This includes qualitative analysis of the impact of impression, ROI and development of a strong system in order to calculate ROI. The question is how to reach out to different markets on digital platform. One can measure ROI by choosing right metrics which match with the company’s objectives and that’s where the solution lies.

2016’s Market Focus

Plan what you are trying to achieve and then use the right method for your brand to communicate it to the audience. Take care of the context and content which suits your objectives. In digital atmosphere, customer has more control. Tailor the content and measure the impact. Different ways of execution of the elements of digital media needs to be considered. If you are not leveraging upon digital media than you must know that what you are losing because it’s growing at a faster pace.

Source Url :-



Why Virtual Reality Is Lot More Important Than You Think

Virtual Reality is best described through the moments or of the things you experience with the headset on or rather the memories. What makes VR a wildly different experience from playing a video game or watching a movie is that we become an active participant in an environment completely different from reality.


Unlike most of the forms of media, virtual reality blocks out rest of the world and takes our senses for a ride and encourages us to suspend our disbelief and immerse ourselves wholly into its own world.

From outside, bystanders see someone wearing a headset, waving hands around, wearing a smile or serious expressions on their face but the person wearing the headset is completely drawn into whole other world where they can actually interact with their environment in a way which isn’t possible in any other medium.

It’s okay to be skeptical about VR if you haven’t tried it. Words don’t do justice, the best way to understand VR is to experience it. Other way to understand it is probably to understand what it isn’t.


What Virtual Reality is Not

Before anyone has tried VR, they form an inaccurate opinion about what it’d be like. And after comparing the experience with others, they realize that it’s a mistake lot of people make. So before going into the implications of VR, let’s clear few things:-

Virtual Reality is not a Fad – VR is not like “having a small TV attached to your face” or “the next step after 3D movies”. And it’s not “only for gamers”. Virtual Reality is an emerging breed of technology that is going to take some time fully to take root like the automobile or even the personal computer.

We can always rely to technology growing at an exponential rate but how well we adopt it, however, depends on many other factors. But unlike smartwatch and other related new devices, there’s more buy-in around VR –from Google’s Cardboard, Facebook’s Oculus, HTC’s Vive, Valve’s steam, Sony’s Playstation VR. We can expect the adoption to be faster and smoother than it was for other emerging technology. And it’s a good thing because VR isn’t an incremental step in terms of innovation. It’s a huge leap forward.


Virtual Reality is not as same as Augmented Reality – You have probably experienced augmented reality before especially if you have used Snap chat’s video filters to vomit rainbows or swap faces with a friend.

As the name suggests, Augmented Reality, augments reality by applying or forming a layer over your view of real world. AR enhances your perception and doesn’t try to replace it entirely.

Virtual Reality on the other hand removes you from the reality and that’s what affords it a level of immersion we’ve never been able to achieve before. And while it’s possible to merge the two, so that parts of what you see are drawn from the real world and parts of it are virtual. What makes it drastically different from anything else that you have tried is the full immersion you get with “true VR”.


Google’s Cardboard and the HTC VIVE are Virtual Worlds Apart – There are two very different VR experiences you can try right now. One is accessible and affordable, consisting largely of 360 degree videos. It can be encountered on YouTube and Facebook. Slot your Smartphone into VR headset or Google Cardboard Samsung Gear VR, fire up a compatible VR app and put it on. Smartphone’s accelerometer enables your point of view to correspond with the movement of the headset.

Considering its low price, Google’s Cardboard headset isn’t a bad way to get a small taste of VR in its most basic form but it doesn’t compare to the experience of true VR. While 360 degree video is a step in a different direction, it would be a mistake to assume that you’ve really experienced VR if that’s the only thing you’ve tried.

Virtual Reality has finally become a Reality
If you haven’t tried VR yet, it’s strongly recommended that you do if you ever get the chance. Because one thing that will surprise you is how good Virtual Reality is right now and how easy it is to lose yourself in the experience.

When you consider the inevitable improvements that are to come for this technology and the still growing library of content for VR, it’s safe to say that- after decades of attempts- virtual reality is no longer something which is only found between pages of a science fiction novel.

Virtual Reality is now a reality.

Source Url :-




Friday, July 29, 2016

Outbound Call Center Services: Fortifying Factor for Growth of Business

It is referred to marketing of the business products and services over telephone. A business activity where a collection of call center agents makes outgoing calls to existing or prospective customers. This activity is technology enabled- using a predictive dialer with which a large number of calls per hour can be made.


Most common uses of outbound call center services are:-
  • Proactive customer service (for e.g. informing of problems, delays, delivery arrangements, etc.)
  • Calls to new prospective customers
  • Renewals ( calls to existing customers)
  • Debt collection
  • Cross selling/ up selling sales calls
  • Customer satisfaction surveys
  • Appointment booking
  • Market research
  • Market intelligence and Analysis.
  • Turns website visitors into customers


There are number of dialer regulations and outbound dialing issues to deal with.

Today when businesses are facing enormous increase in the market, call centers are pivot point of all the processes related to business. It acts as a base for receiving calls from customers at one end i.e. inbound and on the other end, makes out calls to the customer under promotional activities.

An outbound call center is an important part of a fully fledged contact center and is considered to be a place where agents calls the customers and serve them with the information regarding latest product or service that has evolved in the market, updated facilities or combined sale of the clients product.


They have more potential and have more aspects involved than they are known for. They have lot more to it than just telemarketing of products.It does every effort to perform good quality work at every process and at all levels. Customer support agents of the providers do everything to promote the product or service across all verticals and segments of market.

At SureVin, we offer a wide arrangement of call center services designed to take care of all the requirements regarding outbound telemarketing.

With most productive and cost efficient outbound call center services with several years of experience in the industry, SureVin focuses on offering best business solutions . We provide best quality assurance programs, technical solutions and are promised to offer excellent customer services to clients.

SureVin’s outbound call center services includes:-
  • Telemarketing services
  • Due date reminders and billing confirmation.
  • Sales/Retention
  • Up selling
  • Lead Generation
Surevin’s dedicated team of agents and telemarketers give their best to create the customer needs and up sell the products or services. Everything from product sale to lead generation and database enhancement is handled by our expertise team of outbound call center service teams efficiently.


Source Url :-

 


Virtual Reality: An Immersive Media and Computer Simulated Technology

What is Virtual Reality?
Virtual Reality is a technology that represents and simulates a user’s environment and physical presence in a way that allows them to interact with it. Virtual reality synthetically creates sensory experiences like touch, hear, sight, smell, etc. On computer though, it is felt by only two – sight and sound. Contemporary virtual realities are displayed either with specially designed virtual reality headset or on a computer screen. Some simulations focus on real sounds through speakers and headphones targeted through VR users. Furthermore, it offers virtual existence of users with the concept of teleexistence, telepresence or virtual Artifact (VA) through keyboard or a mouse, which covers remote communication environments. The captivating environment can be same as real world in order to form a lifelike experience.


Virtual Reality does not necessarily have to be on headset as it works amazingly on your mobile devices and tabs too which utilizes its gyroscope for natural navigation. A large number of Real Estate projects have been done by us utilizing this technology, so that we can give a unique experience to our customers.

• Creates Emotional Connection
• Engage More Buyers
• Build Buzz in Market
• Attract and Retain Customers
• Increase the Sale/Service
  • Real Estate– The virtual real estate projects can help your consumers visualize the project as if it’s in real world.
  • Entertainment– It’s about attracting and engaging consumers with your product or brand.
  • Games
  • Art Galleries
  • Museums
  • Theater
  • Theme parks

  • Education – Education has moved ahead from books, pencils and pens nowadays. Increasing use of interactive technology at young age has opened the doors to virtual classrooms for teaching and educating the students.
  • Health Care – Phobia treatment, robotic surgery, patient therapy and skill training for doctors and nurses are the various ways in which healthcare industry uses virtual reality.

  • Retail – The realistic displays of virtual world of fashion can be as glamorous as the real one with :-
  • Virtual 3D models to help with designing
  • 3D portfolios
  • Virtual Fashion Stores
 Source Url:-




Dial 181! Get A Problem Solved On A Single Call

CM Helpline a platform for citizens of Madhya Pradesh to sort queries and issues with government, officially launched on 31st July 2014, inauguration was done by honorable chief minister Mr. Shivraj Singh Chouhan. On a daily basis CM Helpline registers an average of 4,000 complaints gets registered and sent to government officers for resolution, approx 92% of complaints have been successfully closed by government officers.

CM Helpline opens at 07:00 in the morning and close at 11:00 before midnight, with a total of 300 customer service executives login to provide service delivery to 40,000 calls that hits toll free number 181; all this is managed by a strong system designed under which 30,000 government officers from all government departments in MP mapped in the system in order to provide resolution to complaints logged in CM Helpline.


Providing best in class customer service CM helpline complaints gets closed with a satisfaction from end-user who has logged the complaint, and in case of non-satisfaction from end-user complaint gets forwarded to next level senior officer in the same department for re-work. Along-with complaints, at CM Helpline citizen can get information related to MP government schemes and if they have their advice or demands to MP government these can also be registered and sent to their respective department.

Back in the past, citizen having complaint related to government department has to walk-in to the department, write complaint on an application and wait for the reply, where most of the times no action was taken in a timely manner, but now just dial 181 rest will be taken care by the helpline from sending complaints to right department, doing follow-up on complaint and to inform citizen about the resolution provided by department.

All is managed by a staff of 300 trained executives of CM Helpline and its support staff includes trainer, team-leader and managers. Call-center never gets idle time as the frequency of calls is increasing day by day due to which call-center seats got increased in the past to 300.

CM Helpline is a unique process gives knowledge about MP government work-flow and gives an opportunity for students who are working in helpline to prepare for government exams like; SSC, MPPSC and many more.

Source Url:-

12 Million Jobs to be created by E- commerce in coming Decade

The limit of Foreign Direct Investment (FDI) for individual companies that are listed with Indian Stock Exchange has been increased from 5 to 15%. This decision was in accordance with the promise made by finance minister Arun Jaitely in the budget speech in February which was focused at attracting more investments from foreign bodies so that they get on par with the ones made by domestic entities.


Global competitiveness of Indian exchange will rise up because of this move as Indian markets will experience best in class practices of foreign exchanges.

Image Courtesy:-www.fdinepal.com

With the advent and hike of e-commerce giants in India, this front is expected to build 12 million jobs in the next 10 years in the country, according to HSBC study. India is trying to create estimation of 50% of the number of jobs in coming 10 years. On having 12 million jobs will result in 20 million “gross” jobs in customer care, logistics& delivery, management and IT sector.

 Image Courtesy:-www.jllapsites.com

Accelerated growth e-commerce services and of online retail stores has resulted in considerable losses for mom n pop stores. Studies reveal that India will follow China’s footsteps by bringing the village merchants into the e-commerce sector through which around 5 million village traders will benefit.

 Image Courtesy:-www.economictimes.indiatimes.com

The time when Apple’s universal business was slowing down because of reversals in china, India provided them the hope for a better future in this field. Apple CEO Tim Cook earlier said that India is a fastest growing economy and the sales of iPhone, Mobile n Apps in India have shot up to 51% on every year basis. Yesterday Cook confirmed the company’s plan to open its retail stores in India. He said that there is a wide potential in a country like India and that they look forward to open a retail store in this vibrant country.


Image Courtesy:-www.webfries.com 

Source Url:-
http://surevin.com/blog/12-million-jobs-created-e-commerce-coming-decade/