How to Design Digital Experiences for Social Impact

Many people in technology field want to help others using their skills. However, building a digital product which solves the issues of the society is much tough than it sounds. Many launches have been organized but failed. Let’s know the reasons why this experience is so common and how to avoid it.

Since the last century, technology is impacting our lives in many ways and because it is responsible for improving so many things, people view it as a solution for every issue. Though, it doesn’t always make things better. People should choose to use them as it can help.

 Image courtesy:-www.blogsimages.adobe.com

• Trends

Effects which take over the social media are the perfect example. When they catch on and become a habit, people gain wide reach. Twitter and Facebook are the most popular platforms where people can easily share ideas with friends and other people. Many networks fail to save their users from negative experiences. Facebook and Twitter are famous for allowing hate speech and harassment, despite reports being done constantly.

As social media is a useful way to highlight social issues and spur a conversation, however, it can’t change society by itself. We need to modify the way of thinking towards technology. It has to be less idealistic.

• Process Aiding

Technology is great, given that the skill set is limited; it is how the work gets done for humans. There is always more to learn. Before beginning any project, acknowledge and keep aside all your biases. It will only harm you in the long term.

Image courtesy:-www.media.licdn.com

• Do Research

Locate target audience through data found in books and studies. If that doesn’t yield any results, go for empirical research. Through social media connections and shares, a Google results can be garnered quickly.

• Data used in Design

Question your guts every time. Explore on who, why, when, where and what and that will define the how. Look beyond your skill set.

• Sink yourself in

Interact with your customers and audiences quite often. Observe how they think. Come up with those who interact with your audience like constant community organizations which will help you look your project more relevant.

Image courtesy:-www.wonderopolis.org

• Consider Negative Situations

Bad things happen all the time so don’t label them as edge cases. Consider all kinds of situations. Create reserves for the ones where things can go worse than you’d like.

• Adopt a slow pace

Social change takes time. Things won’t change overnight. Issues like sexism, classism, racism and generations still exist. Technology requires people to work. Make sure that your work is taking right direction, only then socially impactful designs can be created.

Social Media Strategies to Follow for Client Service Industry

Social media is more than just viral memes and funny videos. If you are a customer-centric business, then don’t miss out on social media to reach and respond to your customers. 67% of the customers, according to a study uses company’s social media site for the services and 89% of the messages go ignored.

Despite the easy and friendly usage, businesses are not doing well in social media when it comes to customer service. However it presents a great opportunity to interact with clients and customers, it might also backfire if not used with best practices. Following are some tips on how to improve the game of social media and bring customer service into the future:-

Picture courtesy:-www.maastrichtuniversity.com

1.Response Regularly

Nature of social media is quick and online 24*7 and that’s what customers expect. Take it as an opportunity to provide excellent one. If you wait to reply, you already lose some valuable opportunities.

2.Add a touch of human element to your brand

You can add a voice and face to your brand because most often the customers prefer to deal with a real person rather than a recorded voice or an e-mail. The responses can be casual but better. Don’t make your customers feel that they are responding to a bot while being professional.

Picture courtesy:-www.4.bp.blogspot.com

3.Hiring for handling social media should be carried out carefully

Either you can carefully handle the hiring process for social media positions; someone who knows the lingo or is savvy with social media, but bears in mind that that person doesn’t necessarily know how to deal with customers, or you can outsource it to professionals who have the right attitude with experience and the right know-how which is the key. Outsourcing companies are a great choice for hiring in-house. Because of their specialization, time is not wasted for training, rather time is saved and so is money.

4.Usage of CRM software as a TOOL

The main aim of social media is to build connections and humanize a business. If you rely too much on the software, you undergo the risk of counter this aim. Our CRM helps you track the record of customers or manage queries with time; still, you need the human interface for the accounts on social media. CRM software is a complimentary tool. The social media team should provide personalized services which are crucial to all customers.

Social Media Strategy: Things To Be Avoided While Carving

Now a days about 1/3^rd of  time spent online is on social media. Social media is constantly on the news; buzzing in on our Smartphones and helping customers build relationships with brand. Social media basics all are aware of like answering customers queries, post valuable and educational information and watch the channels 24*7.

To improve the social media strategy even further, have a look at the following practices:-

Picture courtesy:- www.businessnewsdaily.com

11.      Don’t aim too much on the audience size.

To increase the number of followers or likes is short term. If people are encouraged to follow your Instagram account for a contest and they don’t win, you end up losing your followers. If a community is created and valuable content is shared, the audience will grow on its own and sustain-ably. Go for quality rather than quantity.

22.      Avoid jumping in on every cultural conversation

Many articles let out fun aimed for brands and feel compelled to share their opinion on celebrity blunder, world event. Some things are better left as they are.

33.      Respond to positive feedback

Tie a bow on the interaction whenever you get a positive one because the customer is likely to say good things about you again. They get easily influenced by opinion of others, so when the openly express their love for your brand, its valuable. Thank people for their feedback and give incentives wherever possible.

Picture courtesy:-www.shawacademy.com

43.      Don’t avoid nights and weekends

You may be working Monday to Friday but your serving community is global. Spanning the time zones across the world and checking social networks apart from your normal work hours. Think about all the times the whole week you check on Twitter and Youtube.

54.      Do not repost same content on every channel

You might be having a great idea about posting a video or infographic but don’t post it everywhere your brand is present. Each network has different capabilities and audiences. When you publish same thing everywhere, you give your audience a chance to not follow you everywhere. After all, who wants to see the same thing four times?

65.      Review your posts and don’t set excessive goals

Social messages live and breathe the communications which require responses. After scheduling some messages in a day and then not checking what responses it got, won’t do the task. The whole point after all is to be social.

Setting too many goals align with the greater goals of your brand and prove the ROI of being social. But if planned too many, is not a long term thing to do. Focus on increasing awareness, generate leads, converting them, speedy service and up selling opportunities.

Landing URL:- http://surevin.com/social-media-strategy-things-avoided-carving/  

Reasons why a Business Should be Compelled to Social Media Marketing

Simply put, Social Media Marketing is the creation of relationships with the help of online resources for buying & selling purpose for products. It is the process of marketing through social media websites like Facebook, Twitter or YouTube. Through this, interactions occur in a more personalized & dynamic level as compared to traditional marketing. It’s the technique which aims at networks and applications to spread awareness about a brand and promote an individual product.

Social media marketing can benefit the business in following ways. Let’s see:-

Image courtesy:- www.entrepreneur.com

1.Brand Loyalty

A loyal customer base is all businesses want. Customers have many options to choose from but they want an easy way to authenticate a business they are dealing with for the first time. Seeing the business active on this platform gives them a feeling that you care about your customers and they can easily contact you. What reinforces the reliability of your brand is delivering real-time responses to the customer queries.

 2.Increased Conversion Rates

The most important way to use SMM for boosting conversion rate is its humanization element. Brands those are active on social media draws attention & accounts with relevant content. The page’s engaging content provides a human touch to the faceless company. Simple interaction building can improve opportunities for conversion.

3.Cost Effective

It allows for the complete budget for preservation as maintenance involves less monetary investment. Pay per clicks or bid on keywords is not applicable for the business. Just sign up and start posting. Time is the main investment. Draw a dedicated social marketing team together.

Image courtesy:- www.digitalprologic.com

4.Generation of Leads

If your business is still to get into SMM, there lies a great opportunity for potential leads. Hundreds of thousands of people use them every day, the opinions of which influence purchase decisions. 75% of B2C companies create leads through it. Create an ad campaign which is engaging and post it to any network which has the potential to introduce your brand to an immense number of new markets. 

5.SEO gets Better

It allows increasing your traffic on your website. Successful campaigns will increase the referrals of traffic on your website, thus playing an essential initial role in sales of the business. Consistent involvement in social media is the key. They themselves are search engines.

Social Media Management is a treasure to grow your business. Use it to learn more about your customers and expand your reach while engaging with your audience. When it’s done right, you get conversions automatically.

LandingURL:- http://surevin.com/reasons-business-compelled-social-media-marketing/

Top 3 ways to use Predictive Analysis to Improve Marketing

Artificial Intelligence and predictive analysis aren’t the future of marketing, they have approached already. Below mentioned tips will aid your marketing team. Now testing and adjusting the campaign along the way is necessary. SMB’s can advertise online, blasts out emails or share it on social media before sitting back and waiting for outcomes. Results can be disappointing sometimes having no data to help marketers for the right way. This is the point where predictive analytics comes into the picture. Artificial intelligence is of changing nature. It offers the type of input and insight for customer aimed groups and other operations.

Picture courtesy:- www.entrepreneur.com

1. Work according to the customers’ schedule

Digital marketing usually is project or campaign-oriented, compelling customers to take action whenever a new product or exciting offer gets launched. Campaigns can be carried out till weeks, months or even for an entire year, but generally, have a finite end. At this point the data becomes available.

With AI, marketing is less campaign focused and more like working side by side with customers each day helping as per the need. It tracks their behavior and suggests next action course or point of interaction to you.

2. Tailored content marketing  

Irrespective of whether videos, e-books, blog posts, etc. content development is generically designed to react to every customer. Marketing asset for different industry people appears different. The value depends on the challenges faced by the customer at a given moment and also as other products and services they have, the size of the company, etc.

Picture courtesy:- www.vertu-marketing.com

Extract main quotes from case studies of customers in order to create testimonials which can be used in blog posts & social media posts. Draw CRM data on customer location, other variables, and vertical market.

3. Add the personal touch

It brings more automation and analytics to the company. Artificial intelligence is not only about customers feeling like they are dealing with robots. Predictive analysis helps to show how an SMB is an organization with an identity, a team of people sharing same concerns and aims as their customers.

Review the matters like chatbots, algorithms in decision-making level of team and try using AI in those areas. People who interact with customers, who are in front lines in the company, answer questions and helps build the business for purchase. Does AI bring these subject matters into customer interaction? Start creating the trigger areas while monitoring the reactions and connect seamlessly to your customers. 

LandingURL:-http://surevin.com/top-3-ways-use-predictive-analysis-improve-marketing/

Boost Instagram Visibility with these 4 Ways

Know What Instagram is…

It’s an online photo & video sharing social networking platform which allows its customers to percentage their pictures and video either publicly or privately also via spread of other social networks like Facebook, Twitter, Flickr and Tumblr. 

The big deal regarding Instagram is that the engagement it receives is more than that of Facebook and Twitter. Images attract viewers like nothing else does. Following are some ways you can use Instagram to capitalize your brand in order to seize an extra interest on the logo and every other thing:-

• User Focused Content

Give people highlights about your emblem on Instagram to get them excited because they like to be diagnosed and make sure they are telling their pals about you. For instance, Go Pro is aimed at adventure and their Instagram account is loaded with consumer generated content material. Whether it is rock climbing, diving off street driving, or any other thing, customers like to expose how they are using their Go Pro’s cameras.

Picture Courtesy:-www.allbusiness.com

• Keep the Online Presence Intact

Irrespective of what Social Media network you are accessing, maintaining a steady presence is important. Online personality of a brand whether it is voice or emotion, should be the same no matter where your enthusiast locate you. Use the brand’s image as the profile picture and brand name as the account’s username for people to find you easily. Else you can create watermark to reinforce your brand’s logo onto the minds of your customers.

Picture Courtesy:-www.mobe.com

• Make Good use of Hashtags

If you take any post on Instagram from the feed, you’ll notice that Hashtags are quiet a huge thing on social media. They are there to promote your brand’s products/ services also to connect with specific community people. Inspire your followers from Twitter or different locations by posting the picture of people using your products. Take profit from the current famous Hashtags with maximum relevance to your product and be on the front.

• Display your Skills

The image has to be not flashy and be like something the audience can handle. Show your skills with the use of an image. For e.g. smooth images of food, clothing and interiors are the eye candy for the ones who love styled lifestyle pictures. They might or might not be in respect with the promotional aspect but carrying them out like an activity of branding as skilled and stylish surely highlights the expertise. People can also follow your page on Instagram based on your photos and brand name but they are going to stick around and inform others if you wow them.

Source Url :- http://surevin.com/blog/boost-instagram-visibility-4-ways/

How to Build More Social Media Traffic For Business Through SnapChat

SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.

1. Engage With Your Clients And Get Social With Them!

Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!

Image Courtesy:-www.localseohelp.com

2. Provide Your Audience With Behind-The-Scenes Look

SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.

Image Courtesy:-www.thornleyfallis.com

3. Collect Input Of The User’s

While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!

4. Rewarding The One Who Follows

I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.

Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.

Source Url :-
http://surevin.com/blog/how-to-build-more-social-media-traffic-for-business-through-snapchat/

Take Your Business To The Next Level By Outsourcing SEO

Every business has three options to choose from for marketing their products or services- collaborate, do it yourself or outsource. Your choice depends on type of marketing activity you attempt to do and the amount of internal resources your company has currently. For direct engagement and authenticity, social media marketing is better done in house but its best to bring experts when launching a SEO campaign. Outsourcing SEO can be a better thing in order to grow your business.

 

SEO Can Be Complex

The complexity of the SEO, when doing on our own is what makes it challenging and daunting. It keeps on evolving constantly because of search engines changing their algorithms to improve the way of delivering targeted and organic results. For instance, Google’s algorithm focuses on mobile friendly websites. If you lack the technical knowhow and f you are not completely involved in the SEO world, keeping track of the updates by yourself can become overwhelming. Most of the times it will be better for you to focus your attention on your business than to worry about SEO matters which you can leave for the experts. For this very reason, it’s good to outsource SEO for the growth of your business with the help from search engine professionals.

Better Than Doing It yourself

Executing the campaign with outdated methods can be harmful to the long term health of your website. When you work with experts of SEO, you can be assured of the latest and up to date methods of optimization. There are many on site and off site optimization activities which encompasses creative and technical aspects that SEO involves. To be sure of the effective campaign you need to outsource your SEO to a company which will do everything for you. Reputed companies have strategists, technical specialists, copywriters, editors, researchers, web designers of their own so that you need not to worry about hiring a team of SEO specialists.

 

Good For Small And Medium-Sized Businesses

Outsourcing makes sense to both these types of businesses which lack the manpower and budget to hire and maintain their own team of SEO professionals. You can save a lot of your money and time in the long run as long as you pair with right SEO team. Keep in mind that it takes certain knowledge and skills that are required and honed over a period of time. In house training will take too much of your resources when you can use them to run you business and do other relate important tasks. When you outsource, your SEO program can start at once and you can be assured that it’s done correctly.

Experts can scale the campaign in a snap irrespective of it being short term or long term as it is professionally managed. Testing, analytics and tracking are important to any campaign and your time is saved by not doing these time consuming activities yourself. As it eliminates the guesswork associated with all tasks related to optimization, outsourcing this will make you more confident in the results.

 

Hire Dedicated Experts

You are preparing your business for long term online marketing campaign by outsourcing SEO while making sure that qualified ones are taking care of it. An SEO company can provide quick solutions to your campaign to keep it flexible and capable of keeping up with the changes in search engine algorithms. When you have a well managed SEO program, you can improve analytics, tracking and testing to discover new keywords to enhance keyword focus.

Don’t Be Afraid To Outsource SEO

Businesses that have failed efforts in their outsourced SEO campaigns think twice about working with another SEO company as their business grows. Those who lack the technical knowledge, SEO jargons can be intimidating to them. But as long as you choose the experienced and reputed SEO Company, you will be able to avoid all these setbacks.

Source Url :-

http://surevin.com/blog/take-your-business-to-the-next-level-by-outsourcing-seo/

Ways to Improve your Social Media Marketing in 1 Month

Having so many apps and great social media networks on the phone, it’s easy to publish content for the world to see. And inversely, it’s never been more confusing. Because everyone is telling you how to do it right, handling it is pretty complex with right tools, right time, right measurements, right photographs…and much more) there are simply way too many amazing and in-depth blog posts out there telling you how to do social media.

Social Media Management for Beginners

If your niche is in food, crafts, lifestyle or visual arts, get accounts on Facebook, Pinterest and Instagram and if your niche is marketing, business or a professional presence, get accounts on Twitter, Facebook and LinkedIn. However you will find more valuable networks as you get going. These are only for the beginners.

There’s no Secret to Social Media Time Management

You can’t do everything at once. In the same sense doing all of the social media marketing activities everyday is not going to work so well, particularly if you have just started or trying to establish a good start. Breaking your social media management into daily, weekly and monthly segments will help you manage your time better.

 

Image Courtesy:-www.subhub.com

What to do Each Day?

Here are some of the things which you need to do every day if you want to make your social media marketing efforts to be successful:-

• Engage with your Followers

You should reply to your followers, respond to mentions on blog comments and show signs of life on social media accounts in general.

• Instigate your Engagement

Find influence’s to engage with on social media. Follow or somehow connect with something new. 

• Share the Latest Interesting Content

Look through your feeds on social media and share any interesting and worthwhile content you see in it and share a link to your own content you see in it. Share a link to your own content if it fits with what you are seeing in your news feed. It’s an easy way to capitalize on what’s popular, new or trending right now. Spend time in your news feed and count it as part of your overall social media plan.

Image Courtesy:-www.wordstream.com

Rather than constantly getting distracted throughout a day, set aside three or four specific times that you will get in and do these things. Otherwise you will find yourself never leaving your social media accounts and you won’t get other content marketing done for yourself.

What to do Each Week?

Many content marketers will give you a long list of things to do every day when it comes to social media marketing at the time of starting out, set some of those activities on weekly basis so you don’t feel overwhelmed and give up. Choose a diff day of the week to do each of the following:

• Trends and Keywords

Look out for popular keywords in social media feeds and plan content development which use them. Monitor topics and words which matter for your niche. For fast moving networks like Twitter, a weekly approach won’t really work that well. But it will, for other networks.

• Brand Monitoring

Do a search on your name, blog name or brand’s name on social media accounts. Is there anything you need to respond to or be aware of? Do the same for your competitors or others for your niche. Find what the people are saying and how you can turn it to your own benefit.

•  Find content to curate

Find outside content to share with your followers and add it to your calendar for the upcoming week. Add interesting and new content to it and set aside the time for it.

• Schedule your own content on social media

Block out some time to simply schedule your own content to publish on social media and for this, set aside a day or two.

Image Courtesy:-www.rebekahradice.com

What do Each Month ?

Check your website analytics and data. By checking your stats and analytics you see how well your social content is performing. Lookout for the latest trends in topics, traffic, design, type of content and time and date shared. Find out what is working and what is not. As you get better, and discover that you can handle that extra load, move to do this on a weekly basis.

Adjust your goals of social media according to what your monthly analytics review is telling you. You might need to share more or less at a different time. Plan your upcoming content monthly with regard to social media marketing. Think of any campaigns or themes and plan to create the content that you’ll be publishing.

Source Url:

http://surevin.com/blog/ways-improve-social-media-marketing-1-month/