How to Design Digital Experiences for Social Impact

Many people in technology field want to help others using their skills. However, building a digital product which solves the issues of the society is much tough than it sounds. Many launches have been organized but failed. Let’s know the reasons why this experience is so common and how to avoid it.

Since the last century, technology is impacting our lives in many ways and because it is responsible for improving so many things, people view it as a solution for every issue. Though, it doesn’t always make things better. People should choose to use them as it can help.

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• Trends

Effects which take over the social media are the perfect example. When they catch on and become a habit, people gain wide reach. Twitter and Facebook are the most popular platforms where people can easily share ideas with friends and other people. Many networks fail to save their users from negative experiences. Facebook and Twitter are famous for allowing hate speech and harassment, despite reports being done constantly.

As social media is a useful way to highlight social issues and spur a conversation, however, it can’t change society by itself. We need to modify the way of thinking towards technology. It has to be less idealistic.

• Process Aiding

Technology is great, given that the skill set is limited; it is how the work gets done for humans. There is always more to learn. Before beginning any project, acknowledge and keep aside all your biases. It will only harm you in the long term.

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• Do Research

Locate target audience through data found in books and studies. If that doesn’t yield any results, go for empirical research. Through social media connections and shares, a Google results can be garnered quickly.

• Data used in Design

Question your guts every time. Explore on who, why, when, where and what and that will define the how. Look beyond your skill set.

• Sink yourself in

Interact with your customers and audiences quite often. Observe how they think. Come up with those who interact with your audience like constant community organizations which will help you look your project more relevant.

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• Consider Negative Situations

Bad things happen all the time so don’t label them as edge cases. Consider all kinds of situations. Create reserves for the ones where things can go worse than you’d like.

• Adopt a slow pace

Social change takes time. Things won’t change overnight. Issues like sexism, classism, racism and generations still exist. Technology requires people to work. Make sure that your work is taking right direction, only then socially impactful designs can be created.

Social Media Strategies to Follow for Client Service Industry

Social media is more than just viral memes and funny videos. If you are a customer-centric business, then don’t miss out on social media to reach and respond to your customers. 67% of the customers, according to a study uses company’s social media site for the services and 89% of the messages go ignored.

Despite the easy and friendly usage, businesses are not doing well in social media when it comes to customer service. However it presents a great opportunity to interact with clients and customers, it might also backfire if not used with best practices. Following are some tips on how to improve the game of social media and bring customer service into the future:-

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1.Response Regularly

Nature of social media is quick and online 24*7 and that’s what customers expect. Take it as an opportunity to provide excellent one. If you wait to reply, you already lose some valuable opportunities.

2.Add a touch of human element to your brand

You can add a voice and face to your brand because most often the customers prefer to deal with a real person rather than a recorded voice or an e-mail. The responses can be casual but better. Don’t make your customers feel that they are responding to a bot while being professional.

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3.Hiring for handling social media should be carried out carefully

Either you can carefully handle the hiring process for social media positions; someone who knows the lingo or is savvy with social media, but bears in mind that that person doesn’t necessarily know how to deal with customers, or you can outsource it to professionals who have the right attitude with experience and the right know-how which is the key. Outsourcing companies are a great choice for hiring in-house. Because of their specialization, time is not wasted for training, rather time is saved and so is money.

4.Usage of CRM software as a TOOL

The main aim of social media is to build connections and humanize a business. If you rely too much on the software, you undergo the risk of counter this aim. Our CRM helps you track the record of customers or manage queries with time; still, you need the human interface for the accounts on social media. CRM software is a complimentary tool. The social media team should provide personalized services which are crucial to all customers.

Reasons why a Business Should be Compelled to Social Media Marketing

Simply put, Social Media Marketing is the creation of relationships with the help of online resources for buying & selling purpose for products. It is the process of marketing through social media websites like Facebook, Twitter or YouTube. Through this, interactions occur in a more personalized & dynamic level as compared to traditional marketing. It’s the technique which aims at networks and applications to spread awareness about a brand and promote an individual product.

Social media marketing can benefit the business in following ways. Let’s see:-

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1.Brand Loyalty

A loyal customer base is all businesses want. Customers have many options to choose from but they want an easy way to authenticate a business they are dealing with for the first time. Seeing the business active on this platform gives them a feeling that you care about your customers and they can easily contact you. What reinforces the reliability of your brand is delivering real-time responses to the customer queries.

 2.Increased Conversion Rates

The most important way to use SMM for boosting conversion rate is its humanization element. Brands those are active on social media draws attention & accounts with relevant content. The page’s engaging content provides a human touch to the faceless company. Simple interaction building can improve opportunities for conversion.

3.Cost Effective

It allows for the complete budget for preservation as maintenance involves less monetary investment. Pay per clicks or bid on keywords is not applicable for the business. Just sign up and start posting. Time is the main investment. Draw a dedicated social marketing team together.

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4.Generation of Leads

If your business is still to get into SMM, there lies a great opportunity for potential leads. Hundreds of thousands of people use them every day, the opinions of which influence purchase decisions. 75% of B2C companies create leads through it. Create an ad campaign which is engaging and post it to any network which has the potential to introduce your brand to an immense number of new markets. 

5.SEO gets Better

It allows increasing your traffic on your website. Successful campaigns will increase the referrals of traffic on your website, thus playing an essential initial role in sales of the business. Consistent involvement in social media is the key. They themselves are search engines.

Social Media Management is a treasure to grow your business. Use it to learn more about your customers and expand your reach while engaging with your audience. When it’s done right, you get conversions automatically.

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Boost Instagram Visibility with these 4 Ways

Know What Instagram is…

It’s an online photo & video sharing social networking platform which allows its customers to percentage their pictures and video either publicly or privately also via spread of other social networks like Facebook, Twitter, Flickr and Tumblr. 

The big deal regarding Instagram is that the engagement it receives is more than that of Facebook and Twitter. Images attract viewers like nothing else does. Following are some ways you can use Instagram to capitalize your brand in order to seize an extra interest on the logo and every other thing:-

• User Focused Content

Give people highlights about your emblem on Instagram to get them excited because they like to be diagnosed and make sure they are telling their pals about you. For instance, Go Pro is aimed at adventure and their Instagram account is loaded with consumer generated content material. Whether it is rock climbing, diving off street driving, or any other thing, customers like to expose how they are using their Go Pro’s cameras.

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• Keep the Online Presence Intact

Irrespective of what Social Media network you are accessing, maintaining a steady presence is important. Online personality of a brand whether it is voice or emotion, should be the same no matter where your enthusiast locate you. Use the brand’s image as the profile picture and brand name as the account’s username for people to find you easily. Else you can create watermark to reinforce your brand’s logo onto the minds of your customers.

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• Make Good use of Hashtags

If you take any post on Instagram from the feed, you’ll notice that Hashtags are quiet a huge thing on social media. They are there to promote your brand’s products/ services also to connect with specific community people. Inspire your followers from Twitter or different locations by posting the picture of people using your products. Take profit from the current famous Hashtags with maximum relevance to your product and be on the front.

• Display your Skills

The image has to be not flashy and be like something the audience can handle. Show your skills with the use of an image. For e.g. smooth images of food, clothing and interiors are the eye candy for the ones who love styled lifestyle pictures. They might or might not be in respect with the promotional aspect but carrying them out like an activity of branding as skilled and stylish surely highlights the expertise. People can also follow your page on Instagram based on your photos and brand name but they are going to stick around and inform others if you wow them.

Source Url :- http://surevin.com/blog/boost-instagram-visibility-4-ways/