Know What Instagram is…
It’s an online photo & video sharing social networking platform which allows its customers to percentage their pictures and video either publicly or privately also via spread of other social networks like Facebook, Twitter, Flickr and Tumblr.
The big deal regarding Instagram is that the engagement it receives is more than that of Facebook and Twitter. Images attract viewers like nothing else does. Following are some ways you can use Instagram to capitalize your brand in order to seize an extra interest on the logo and every other thing:-
Give people highlights about your emblem on Instagram to get them excited because they like to be diagnosed and make sure they are telling their pals about you. For instance, Go Pro is aimed at adventure and their Instagram account is loaded with consumer generated content material. Whether it is rock climbing, diving off street driving, or any other thing, customers like to expose how they are using their Go Pro’s cameras.
Picture Courtesy:-www.allbusiness.com
- Keep the Online Presence Intact
Irrespective of what Social Media network you are accessing, maintaining a steady presence is important. Online personality of a brand whether it is voice or emotion, should be the same no matter where your enthusiast locate you. Use the brand’s image as the profile picture and brand name as the account’s username for people to find you easily. Else you can create watermark to reinforce your brand’s logo onto the minds of your customers.
Picture Courtesy:-www.mobe.com
- Make Good use of Hashtags
If you take any post on Instagram from the feed, you’ll notice that Hashtags are quiet a huge thing on social media. They are there to promote your brand’s products/ services also to connect with specific community people. Inspire your followers from Twitter or different locations by posting the picture of people using your products. Take profit from the current famous Hashtags with maximum relevance to your product and be on the front.
The image has to be not flashy and be like something the audience can handle. Show your skills with the use of an image. For e.g. smooth images of food, clothing and interiors are the eye candy for the ones who love styled lifestyle pictures. They might or might not be in respect with the promotional aspect but carrying them out like an activity of branding as skilled and stylish surely highlights the expertise. People can also follow your page on Instagram based on your photos and brand name but they are going to stick around and inform others if you wow them.
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