“SWADESHI” Is Imperative To Make India SuperPower

It’s clear that the impacts of the fashion industry are still both surprising and alarming to most consumers.

There are things every single one of us can do to help correct the damage done by the traditional fashion industry.

Image courtesy:-www.fashionista.com

1) When you purchase from a local designer or from a local boutique more money stays in the community. Many studies have shown that when you purchase from an independent, regionally owned business, rather than nationally owned businesses, more of your money is used to make buying from other local businesses extending to strengthen the economic support of the community.

Not only are you spending in your own city, but you’re also lessening your individual environmental footprint, generating jobs, and putting your tax to good use.

2) Support independent designers who understand of the production process all the way through. Various of these designers are mindful of where they source their material and are required in the production from front to back. Some are even doing the stitching themselves in small independent sew shops or incubators.

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3) Huge progress can be made by customers purchasing second-hand. It is important that we start making use of the resources already accessible to us instead of buying new clothing.

Any persisting stigma facing thrift shopping has gone out the window with the demand of consignment series like Buffalo Exchange, Plato’s Closet, and the many local thrift shops rising up all over the world.

Second-hand clothing has even started the tech scene with websites and apps, boasting beautiful user interfaces that support the purchase and reuse of someone else’s undesired clothing.

Not only are the cost tags competitive with the fast fashion, but many of the clothes appearing to be practically new. It’s a win-win for your pocketbook and for the planet.

4) Buying less is eventually the solution that can change the world. Acknowledging the fact that society’s throw-away consumption habits are at an all-time high, there are ideas to use our money more economically and efficiently than buying six high brand dresses with heavy money, instead, you can use that same money to buy an ethically produced dress from a local designer and wear it for years to come.

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We are just trying to use your buying power in ways that go beyond wearing something once and flinging it away.

Well keep few more things in mind; here are a few secondary facts to keep in mind:

• Look at labels

Do you know where your dresses came from? Who made the t-shirt on your back? Are you satisfied with the possibility that your jeans were made by a modern-day laborer on the other side of the world?

Always look at the labels on your clothes and ask questions. You can start here.

• Wash cold & hang dry

The normal household does 300-400 loads of laundry per year. A large 1,000 loads of laundry are started every other of the day. That’s 13,000 gallons of water per household. Three-quarters of the carbon footprint from a bag of laundry comes from drying.

And let’s not ignore the amount of chemicals and phosphates that are utilized in laundry detergent and then flowed back into our water supply, depleting aquatic ecosystems.

To reduce your own carbon footprint: always wash cold, hang to dry and apply phosphate-free laundry detergent.

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