Inbound Call tracking has started to take its place in the analytics is driven the world. We all know that web analytics and cookies can track a user throughout the purchase process. When we talk about online analytics, we keep on searching for it.
However, there is so much less on offline tracking. In India, it’s a new concept starting to realize the potential of calls. Following are some things which every digital marketer must know about call tracking:-
1. Know What An Inbound Call Is
Any call made by the customer is an inbound call. The purpose can be a purchase or an enquiry. The call whatever is the reason is crucial for the business as it gives prospects.
2. Times Are Changing
Nowadays people are making calls and businesses are getting a ton of calls from their customers, so spend time and energy on customers calling you. By the year 2017, the searches made through mobile phones will overtake those made from a desktop. Around 40% of the mobile made searches result in a phone call. So that will be a 5.5 billion call in the year 2020.
3. Investing Only In Outbound Call Is Not Enough
When you make a call you try to talk to a person who doesn’t want to talk to you. In a case of an inbound call, the person has made the call voluntarily. The golden opportunity is the intent of the person whether to purchase of enquiry. May be they are calling to take the final details.
4. How Do the Inbound Calls Affect The Bottom-Line?
A call lead is better than a web lead. But someone who is making a call is more vital than the one who is searching. Calls have higher conversion rate than clicks. Clicks convert around at 2% rate while the conversion rates of calls are around 30-50%.
5. Prompt Your Customers To Make A Call
Customers get irritated when they have to fill a form on a mobile screen. So let’s offer them an option of making a call to your business. Drive your calls. You may be investing money on PPC ads through marketing effort of your business. Make good use of Google’s call extension and Google calls only ads and drive more amount of call to your business.
Royalty-free 3d computer generated communications clipart picture of a busy white person holding and talking on three corded telephones.
6. Inbound Call Tracking
You don’t get to have the visibility of the consumers calling you, hence no metrics or tracking. Use inbound call tracking. It enables your business to find the source of the calls involving the back-story.
7. Tracks All The Calls
It provides extensive details regarding a call like a source, keyword on the landing page and the pathway to purchase.
8. Helps in Marketing Attribution
It is digital marketer’s friend. It specifies the marketing efforts resulted in the calls thereby leading to huge conversions for the business. Call tracking gives credit for your work and also helps in strategizing the marketing budget. Align the marketing money accordingly, choose the keywords wisely and invest more money in the sources which fetch you better results.
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