In today’s dynamic and continuously changing world, marketing has acquired a new dimension and with the use of rapid leaps of social media on one hand, an economy that’s unstable and challenging on the other, brands have to adjust to a new landscape and adopt a new strategy to be effective.
Initial step is to look around and face the threat and then build the digital marketing plans to grow the business. Here are a few challenges businesses face as they endeavor to market their brands.
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1. Uncertain Digital Outlook
The digital outlook changes every day and businesses have to make sure they stay updated of the trends. Social media services provide the opportunity to connect with the customers directly. Website and social media accounts acts as a bridge to the consumers. Clear strategy is vital otherwise one will end up losing a major opportunity to get return on investment on the spending and effort. On a daily basis, 250 billion pictures are posted on facebook and 100 hours of video content are uploaded on YouTube, brands have to cut through the chaos and stand out among 2.3 billion active users.
2. Quick Customer Feedback
Website Content has to be engaging because it bears the message of the respective brand and connects emotionally with the customers. Effectively created one has the potential to reach millions in minutes and at a fraction of the cost of traditional marketing. The customers can be made brand ambassadors through their reviews. A negative feedback can kill a brand. One needs to plan to counter the sentiments effectively.
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3. Searching Skilled Marketers
Organizations today need personnel who can go deep into the minds of the consumers in order to create effective strategies. It is difficult to find people who think like consumers, stay updated on trends and be flexible about the execution and implementation of plans. They should be the one thinking out of the box and hit the ground running.
4. ROI Calculation
Organizations are always looking to cut out on cost thanks to inelastic budgets and shrinking profitability. Customer acquisition and retention is a challenge and most important agenda for an organization. Usually digital marketing tends to take a hit in these outlooks. Organization needs to understand that it is an investment and not a cost.
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5. Troublesome Business Models
Marketing is as much about reinventing as it is about creating demand. When the organizations feel they can operate on their own, they forget to look at things from a consumer’s point of view. For instance Uber has changed the taxi hiring business and Whatsapp has eaten up the texting revenue of telecom business. Therefore marketers need to study the pain points of consumers and questions if there is an easier way to come up with solutions.
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