There was once a time when driving a car was easy and simple and all the transported had to do was go from a location to other one in order to save time. Now we are continually updated with route tracking, knobs of the car, performance of the engine, accident support and other future oriented features. There is a mobile app which talks to the car through a data connection which is taken care of by the car manufacturer. The telecom company for the data connection can be a ghost for all anyone knows.
The telecom companies know everything about the minute details regarding our preferences. Although these companies have brought the digital revolution, they do not seem to be going on with the same. In consequence, several companies like Google, Netflix and Skype which offers video, audio and other media content through internet have leveraged their basic services.
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By 2020, most of the electronic devices will be paired. The then life will revolve around forms of communication and social engagements. Skype will be like every moment thing. Also there will be a rise in Augmented Reality and Virtual Reality technology experience which will not only be confined to just games. Applications will be the way of life. Everyday necessities will be the data plans and they will also be considered as luxuries by many.
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Clothes are huge already in the market and it will become indispensable in the future. Intelligent robots will help customers gain quick and personalized information. Except for enhanced vision, AR lenses and Google will allow offering information such as brand preferences, behavior, patterns, trends, location, etc. to the relevant service providers. They will offer the customers the fine tune to customers. Ironically this kind of dependency will make life intrusive and pervasive.
Telecom Sector Will Aim More For Businesses
Telecom companies are going to enter long term agreements with enterprises and governments. Services will be designed with online chip bundled with the plans and data through which the customers will know every minute detail about the providers.
What To Be Done Today
Create strong relationships with fast moving consumer goods, products and Over the Top operators (service providers allowing media content through Internet)
Once the appliance are connected, the demand for the online chips will rise and companies need to invest in research and development for creating eco friendly system around the Online chip business plan for the businesses.
Plans should be according to the data speed and the customers should be given their worth of money.
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Customization Will Rule
Companies will offer comprehensive data plans customized for every customer as more no. of devices will be connected. Each device will be connected to the internet.
The plans will differ depending on the device. For instance a connected refrigerator will discern the ingredients stored and will suggest various recipes of the internet for the user to utilize them.
Rise of the platforms where the customers can customize their requirements will also be experienced. Customers will be able to view their bills, value added packs, request for certain packs on the apps.
Number of glitches will also increase and agreements will become a necessity between the manufacturers and the service providers.
What Should Be Done Today?
Telecom companies should-
- Aim on providing Responsive Web Design which can change the plans based on the machine being used.
- Re-design self care applications which can be customized, retail and call center operations.
- Put customization in the hands of the customer.
- Restructuring the process of billing to include new line items for end point consumption’s and build plans to factor delayed payments.
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