When
it comes to website development, as it is a vital step, Responsive web design
is not being discussed that much. Designers and developers have got to
understand the importance of efficient responsive design and role it has in
maintaining a great user experience for the users.
That
time has been passed when there was choice regarding responsive rendition of website
and responsiveness was just an option. As the web took over mobile devices,
many failed to identify the challenges faced for smooth user experience on
mobile phones. According to a survey, 73% users browse the web via mobile
phones making it impossible to take risk of not having proper optimized and
user friendly website design.
Responsive
Web Design has become more of a phenomenon on usual basis rather than a trend now but it
still has flaws which make the process inconvenient than friendly experience.
Because of this we are here to discuss some practices which can help us achieve
perfect experience which is expected of us:
·
Easily
Usable and Intuitive
Users are generally not ready to have patience while operating on
mobile phones. Especially when it comes to confusing operations generated out
of messy and cluttered web designs. This leads to poor experience for the
users. Momentum is the key factor to be kept in mind by the designers and
developers. An intuitive web design means one without the mess and ugly
looking. Any type of design irrespective of being simple or advance must be
easy to operate and clear in what it has to offer. Interaction should fulfill
the purpose and has to be straight forward.
·
Responsive
As Compared to Regular Experience
An important decision to realize when coding for mobile devices is
the difference between casual browsing experience and a mobile one. Websites on
mobile devices should be short version of their bigger websites that contain
summaries which cites the main use of it. It should consist of the adapted
graphics and focus on users thinking and have logical order of the different
processes.
·
Analyzing
and Application of Data
A/B testing services were aimed for giving an opportunity for
improvement without having a direct interaction. This can be applied for
mobiles and its usability can be tested and understood by analyzing data
provided by Google Analytics. You have the specific data and known audience so
you can create better experience using the ability and make it easier to fit
the needs of the users.
·
Need
Specific
If we talk about serving the needs of targeted users, having data
to work with is a great help. There are different ways to target users but if
focusing on specific kind, each niche has its own requirements.
E-Commerce
E-commerce
websites designs deserve most attention because they directly affect the revenue.
Mobile e-commerce is a hope for retailers and stores considering the amount
spent on it. Various techniques highly specific to e-commerce responsive web
design as the mobile phone user is different from internet one. Keep in mind
these points:-
- Impulsive Purchases
- Unexpected shopping
- User Decisions
Responsive
Patterns on Grid System
Responsive
websites usually follow pattern on a grid system. Though they vary from website
to website, certain needs are to be taken care of while deciding the usage of
it. Most of the time sticking to patterns which can be categorized like: layout
shifter, column drop, mostly fluid, off canvas, etc. canvas design fall into
these main categories but there are many modules that can be used in the
designs. Images, videos and similar files of media shall be taken care of in a
proper way like how mobile phones react to these files or forms a responsive
layout.
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