Voice Search Impacting SEO Strategy

Nobody would want to cut their annual profits by 20% just like they don’t want to ignore one out of five of their customers. By recent statistics, 20% of people search through voice on their mobile devices and they are expected to grow as more number of people becomes adaptive to voice search.

We will discuss how it will impact the SEO strategy:-

Why people opt for Voice Search?

It’s very convenient and because of this, no wonder it is popular. Google is leading the charge to improve on voice recognition technology. In 2015, it worked on its ability to understand the meaning behind voice searches. Its artificial intelligence system makes interpreting queries and matching them for best results of Google search engine.

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Voice search optimizations are responsible for which results to serve because it’s not like the traditional form of choosing among a set of blue links on a page. Further complexities in local search results get added to voice search. The search must be such that it fit the taste of new generations also. Third party integrations are happening which allow the brands to come together with virtual assistants of Google seamlessly which are worth watching out for.

As the behavior of the search changes, digital marketers try to understand how to be a part of those results. 

Preparing SEO Strategy

1.      Know targeted viewers

The business needs to be aware of the keyword research strategy for someone to find out for your product or service if they are using voice search. They are more conversational and hence revolve around questions rather than 2 or 3 words which many people generally type. 
Forming a list of voice searches that the users would likely use, as part of your research can be done. Brainstorm upon this with your team and take help of social media.

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2.      Evaluate results

Start questioning your brand’s product and services using voice search to know if they show up or how they are showing up. With newfound keywords research, you can start doing the checking. Once the real-time voice query search is done, if there are any issues, your web pages, and content needs evaluation. It might happen that the website isn’t doing well in answering questions like what, where, when or how.

3.      Competitor Evaluation

As part of the SEO strategy, find out who is showing up for those voice queries if not you or rather who is ranking above you. Carry out page by page analysis of the top rankings of voice search important to your website. It will help you understand the logistics of the content on those leading pages. 

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Ways in which Data Analytics Shapes Business

Data analytics is gaining popularity day by day and analysts are also increasing which is going to largely impact the business of the economy.

1.Great Opportunity for Job
The demand for data analysts is on rising. Organizations are hiring more data analysts. More people are going towards this with the growing need for jobs. With more and more businessmen looking for world class analysts as they will identify a way to make a profit. This will be of assistance for the rising demand along with the high growth rate.
The way to the future data analyst is bright as numerous startups are looking for data analysts and everyone understanding what it is and what analytics can provide us. 

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2.Increasing requirement of Coordination with Analyst
IT sector is pressurized to provide the data analytics with an infrastructure which could support the need and enable the users among businesses to get answers they want. Organizations are hiring analysts in bulk as they have a lot of data to deal with every day. This hiring has become mandatory for the growth as it is needed for each department.

3.Predictive analysis is the new Highlight for Internet Marketing

Digital marketing persons are curious and always tries to innovate on things to gain competitive advantage with the help of techniques. They increase the numbers for improvising the digital innovation so that they can use the scope of data analytics in marketing as well. These surveys for increasing the numbers provide aid to the marketers of data which will be useful in making profits and generating leads. 

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4.Internet of Things
Future is going to be location specific and geospatial information and internet of things will go hand in hand. This has already been synonymous with mobiles. Mobile devices we use tell marketers what our preferences are and what are not. Our movements notify the marketers and give us information in return.

Only 23% of the organizations use location intelligence for business decisions which will majorly change in the future. This might actually change as analysts can do something more and then the businesses will start using those opportunities for better growth prospects of a company. There much more to explore in this field and things are entering the field so if one wants to be ahead of the rest, this is the right time to create new strategies based on the Data analytics. 

Landing URL:- http://surevin.com/ways-data-analytics-shapes-business/

Reasons why a Business Should be Compelled to Social Media Marketing

Simply put, Social Media Marketing is the creation of relationships with the help of online resources for buying & selling purpose for products. It is the process of marketing through social media websites like Facebook, Twitter or YouTube. Through this, interactions occur in a more personalized & dynamic level as compared to traditional marketing. It’s the technique which aims at networks and applications to spread awareness about a brand and promote an individual product.

Social media marketing can benefit the business in following ways. Let’s see:-

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1.Brand Loyalty

A loyal customer base is all businesses want. Customers have many options to choose from but they want an easy way to authenticate a business they are dealing with for the first time. Seeing the business active on this platform gives them a feeling that you care about your customers and they can easily contact you. What reinforces the reliability of your brand is delivering real-time responses to the customer queries.

 2.Increased Conversion Rates

The most important way to use SMM for boosting conversion rate is its humanization element. Brands those are active on social media draws attention & accounts with relevant content. The page’s engaging content provides a human touch to the faceless company. Simple interaction building can improve opportunities for conversion.

3.Cost Effective

It allows for the complete budget for preservation as maintenance involves less monetary investment. Pay per clicks or bid on keywords is not applicable for the business. Just sign up and start posting. Time is the main investment. Draw a dedicated social marketing team together.

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4.Generation of Leads

If your business is still to get into SMM, there lies a great opportunity for potential leads. Hundreds of thousands of people use them every day, the opinions of which influence purchase decisions. 75% of B2C companies create leads through it. Create an ad campaign which is engaging and post it to any network which has the potential to introduce your brand to an immense number of new markets. 

5.SEO gets Better

It allows increasing your traffic on your website. Successful campaigns will increase the referrals of traffic on your website, thus playing an essential initial role in sales of the business. Consistent involvement in social media is the key. They themselves are search engines.

Social Media Management is a treasure to grow your business. Use it to learn more about your customers and expand your reach while engaging with your audience. When it’s done right, you get conversions automatically.

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Top 3 ways to use Predictive Analysis to Improve Marketing

Artificial Intelligence and predictive analysis aren’t the future of marketing, they have approached already. Below mentioned tips will aid your marketing team. Now testing and adjusting the campaign along the way is necessary. SMB’s can advertise online, blasts out emails or share it on social media before sitting back and waiting for outcomes. Results can be disappointing sometimes having no data to help marketers for the right way. This is the point where predictive analytics comes into the picture. Artificial intelligence is of changing nature. It offers the type of input and insight for customer aimed groups and other operations.

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1. Work according to the customers’ schedule

Digital marketing usually is project or campaign-oriented, compelling customers to take action whenever a new product or exciting offer gets launched. Campaigns can be carried out till weeks, months or even for an entire year, but generally, have a finite end. At this point the data becomes available.

With AI, marketing is less campaign focused and more like working side by side with customers each day helping as per the need. It tracks their behavior and suggests next action course or point of interaction to you.

2. Tailored content marketing  

Irrespective of whether videos, e-books, blog posts, etc. content development is generically designed to react to every customer. Marketing asset for different industry people appears different. The value depends on the challenges faced by the customer at a given moment and also as other products and services they have, the size of the company, etc.

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Extract main quotes from case studies of customers in order to create testimonials which can be used in blog posts & social media posts. Draw CRM data on customer location, other variables, and vertical market.

3. Add the personal touch

It brings more automation and analytics to the company. Artificial intelligence is not only about customers feeling like they are dealing with robots. Predictive analysis helps to show how an SMB is an organization with an identity, a team of people sharing same concerns and aims as their customers.

Review the matters like chatbots, algorithms in decision-making level of team and try using AI in those areas. People who interact with customers, who are in front lines in the company, answer questions and helps build the business for purchase. Does AI bring these subject matters into customer interaction? Start creating the trigger areas while monitoring the reactions and connect seamlessly to your customers. 

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Ways for the Taking the Next Step in Digital Marketing

What is the next level of digital marketing to convert more leads and delight customers online?  What all does it take to scale an effective one? A good digital marketing strategy doesn’t only involve investing in digital platforms like Facebook and Google. Irrespective of the investment level and competitors policy, a business should fully comprehend the invested value and calculate the measure of success before spending the cash.

Success metrics need to be identified if not then it’s all set up for failure. Define action and a target figure. Set benchmarks and start going after them trying to find what the top converting task works for the specific action. Start testing from there and try to get people onboard and move along with them engaging with your services.

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Common success factors include sales, cost per lead and per response, particular campaigns results, engagement from social media, etc. Your factor which you opt for depends on the type of your business and business strategy currently in use. Following are the ways of taking the digital marketing to the next level:-

1. Involve several offer layers

The digital experience you provide should service all kinds of customers.

Retailers who do this well, offer pages which contain multiple products that you can either search over for a larger image or click for a brief overview. This involves a separate button to navigate to a particular product’s page containing detailed information and feedbacks. For high-value items, a pop-up offering live chat regarding specific product or service viewed would be right.

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2. Carry out low-level marketing investments

Implementing a marketing campaign which consists of a display, Facebook & LinkedIn ads or re-targeting, don’t spend your entire budget in one go. Experience each type of campaign by testing them one at a time.

Identify what works out for your market, see what cost per engagement or cost per interaction is like and then run the most successful campaign on a larger scale once proven.

3. Don’t stop testing

Only having a website isn’t enough. The only way to increase traffic and conversions on a consistent basis is to test and refine. Once you start getting volume coming through, you would require testing rigorously for what you offer, homepage, landing pages, and checkout system, etc.

The digital marketing foresight’s  you adapt to plays a crucial role in the generation of more leads for your business but it's only a part of the puzzle. Make most of every opportunity.

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How VR will help in Transforming Web Design

You all must be remembering all the fuss that was going about 3D a few years back and how it was promised that all TV’s would gradually be 3D and everyone will have to watch it through polarized goggles. Instead, the 3D movies become the niche and because of this, everyone thinks that VR is some trick or stunt which is not true. Everyone involved in web designing will be affected by VR in some way or other. Beneath is discussed ways in which virtual reality is changing web design:-

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• 1.      Moved to the Browser

Until very recent you need to have a headset and an application to get access to VR content online but now web browsers are working on an open standard which makes VR experience possible in the browser. Their plan is to ship to consumers this year which means that ordinary web visitors have to just click and start interacting with VR content without disturbing downloads and that is going to accelerate huge take-up.   

• 2.      Next phase after Demo

Web VR experiments were regarding proof concept & demos until recently, but now developers have surpassed that stage and are working on real apps which can be useful for real people.  

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• 1.      Possibilities ahead

In order to get a real feel for a place, just put a headset and virtually wander around the whole hotel at your leisure. Or rather than navigating a cluttered layout on the screen of your desktop, move all the content in virtual space. If you can’t make it to the conference, the organizers would offer you a way to participate in it using 360 VR.

• 2.      Content Creation Getting Easy

The huge production of headsets has made it easier for consumers to access the VR content over the web. The growing availability of the libraries of open source has made it easier to create that content. Famous frameworks for developing VR content like PlayCanvas, A-Frame, etc means even amateur ones can use to build VR experiences in very less time.

• 3.      Billions getting Invested in VR

Venture capitalists are investing billions in VR right now, with a consortium called VR venture capital alliance declaring $10 billion value of investment in VR and augmented reality projects. The return on that capital will be out soon. It is forecasted that by 2020, VR/AR market will witness a market worth $162 billion.

THE NEXT STEP OF 360 VIRTUAL REALITY

Ever since the announcement of  360 videos on YouTube, the global tech industry was buzzing about what’s going to be the “next” move for it & now with the launch of Google’s new virtual reality application for YouTube, the tech-giant has made it clear to the world that despite all the speculations going across the globe, their belief in this amazing technology will be continuous.

Being named as YouTube VR this app is now available for free download on Google Play Stores, Appreciable that you’ll require “Daydream View” (vr headset) for a terrific experience with this app. If we speak about the VR app, not only the users would be able to watch immersive content using VR technology also they’ll be allowed to ‘step inside’ in a huge world of YouTube videos. From the hardware to software everything about this application has been crafted by Google with a clear indication that these devices are much more the sum of part for the end user.

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The users will be able to watch 360-degree videos in a 3D virtual reality format or even the regular videos with a rectangular frame in a theater mode. It basically overlays a familiar interface & feels like a floating arena of semi-transparent controls, that works well. The controllers in Daydream makes clicking and scrolling a photographic experience, But users have to struggle a bit for searching by typing, here the availability of voice search, it is like a helping hand. Another feature that grabs your attention is the ability to grab the screen and reposition it. You just need to click and drag to your desired location. As of now, YouTube VR is the most satisfying part of virtual reality that we’ve ever used.

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Like every other technology, pros & cons comes along. First, the Daydream View like other VR headsets can get a bit heavy on our head after a while and we need to  hold it with one hand or reposition every few minutes. This issue can be rectified by reclining or by lying flat on the back. Second, we need to have a strong internet connection for the 360-degree video since there’s a huge possibility of  heavily blurred or pixilated views when the video will stream & it would often pause too. Third drawbacks are the streaming and advertising concept of YouTube. However, there’s a simple solution of  downloading the videos to watch offline, allowing you to sidestep the issue.

Discussing future, it’s expected the scenario to change rapidly as YouTube get a sense of what will click slowly growing VR headset owners since YouTube as moved from rectangular to 360 stereoscopic with positional audios. With the boundaries being pushed for more immersive content, it’s definitely an exploring direction that needs to be focused.

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