How VR Alters Everything and helps Connecting with the Customers

Understanding our customer is what we all aim for. Because of this reason, we get out of bed every day and this is what keeps us up at night. Knowing their problems are difficult: from cancer treatment to service providing for autistic children and 360-degree view for shoppers. Product development teams must empathize with the diverse users across all industry types and this difficulty must get incorporated into our software.
Innovative ways to better know our customers and sharing the knowledge across our organizations is what we must be looking forward to. Start experimenting a little bit with teams using VR to conduct customer research on location with real users.

 Image courtesy:- www.cdn.shopify.com

From the hype and games into the useful, practical and widely acceptable way, VR has moved so much.  VR has moved beyond this hype that got created.

Sensory experience, incredibly immersive that allow viewers to connect deeply with those who are being recorded. By seeing someone’s world from their perspective, enable you to empathize with their viewpoint and understand their feelings. VR can be used to appreciate difficulty level of the customer’s needs through recording them while performing the jobs and sharing 360-degree videos widely across the organizations.

You can tell what it would like to be a part of an interacting session with a patient in a doctor’s office or selling shoes in a retail store. By understanding the customers better, it will result in developing much better products than before.

Image courtesy:-www.images.forbes.com

VR research is cheaper than the setup and scaling. Lean mentality team which always tries a minimal viable idea before going all in on an experiment does well. Consumer grade cameras have hit a rapid low in price and are only improving every quarter.

The equipment should be used as such to conduct the research costing less than $1000 entirely which includes two cameras with live streaming capabilities, various Google Cardboard Headsets, all the software and cords required to do the jobs. This is cheaper for technology which was literally science fiction. Most frugal budgets can also afford this setup.

Nikon recently announced that a 4k 360 VR camera costs around $500. You can use it around or by immersing it in water while capturing sharp videos backed with 360 degrees. A year ago, something like this would have cost around certain thousand dollars. Things are moving this fast in this area.

Museums Started Adopting Virtual Reality Technique

A virtual reality presentation model named theBlu has been added to the Natural History Museum of Los Angeles County, in between megamouth shark, bison diorama, and a bunch of excited school kids.

In general admission fees of $12, with an extra $10 fee, visitors can put on a VR headset and explore the ocean with blue whales swimming over the head or a group of silvery fish darting by. Visitors can use virtual flashlights to further explore the abyss.

Senior project manager and developer from the VR presentation model say that for the young audience, this thing is attractive. Experiment with VR technology in order to get more people in the door and interested in a wider collection is going on.

Image courtesy:-www.wareable.com

This appeal is not restricted only to tech-savvy teens. Several older adults also come to have a look. This is the first time they were doing anything like this and they were thrilled by the idea.

This kind of exposure is something the virtual reality industry is chasing as a whole. Despite the promise made by VR as the next big thing in technology industry, it’s still to get mainstream.

Venues apart from home are a great space for the public to have their first experience in VR, according to the CEO of the company behind the Blu.

Image courtesy:-www.i.ytimg.com

Wevr gave a loan to the museum, the computers, and headsets. But, the company's broader vision is to make fans of this technology. At some point, perhaps, people will get inspired for buying their own headset and also to subscribe to the VR content produced by Wevr.

Some institutions are coming up with VR tours which allow users to explore the galleries in 3D and 360 degrees for the users that are already comfortable with VR. It enables them to go where people are. It’s no worry that VR will replace what is real. The more the image is digital to publish online, the great attendance it would gather. People when come to know that something exists, they want to experience it in real, original way. And that real life feeling is something VR isn’t yet able to replicate.

The experience is partial; it’s a glimpse or a hint, like seeing something which makes you want to see more. In VR tours, the sounds of museums get missed, the footsteps and whispers of echoes and conversations. 

THE NEXT STEP OF 360 VIRTUAL REALITY

Ever since the announcement of  360 videos on YouTube, the global tech industry was buzzing about what’s going to be the “next” move for it & now with the launch of Google’s new virtual reality application for YouTube, the tech-giant has made it clear to the world that despite all the speculations going across the globe, their belief in this amazing technology will be continuous.

Being named as YouTube VR this app is now available for free download on Google Play Stores, Appreciable that you’ll require “Daydream View” (vr headset) for a terrific experience with this app. If we speak about the VR app, not only the users would be able to watch immersive content using VR technology also they’ll be allowed to ‘step inside’ in a huge world of YouTube videos. From the hardware to software everything about this application has been crafted by Google with a clear indication that these devices are much more the sum of part for the end user.

Image courtesy:-www.tubefilter.com

The users will be able to watch 360-degree videos in a 3D virtual reality format or even the regular videos with a rectangular frame in a theater mode. It basically overlays a familiar interface & feels like a floating arena of semi-transparent controls, that works well. The controllers in Daydream makes clicking and scrolling a photographic experience, But users have to struggle a bit for searching by typing, here the availability of voice search, it is like a helping hand. Another feature that grabs your attention is the ability to grab the screen and reposition it. You just need to click and drag to your desired location. As of now, YouTube VR is the most satisfying part of virtual reality that we’ve ever used.

Image courtesy:-www.luciddreamvr.com

Like every other technology, pros & cons comes along. First, the Daydream View like other VR headsets can get a bit heavy on our head after a while and we need to  hold it with one hand or reposition every few minutes. This issue can be rectified by reclining or by lying flat on the back. Second, we need to have a strong internet connection for the 360-degree video since there’s a huge possibility of  heavily blurred or pixilated views when the video will stream & it would often pause too. Third drawbacks are the streaming and advertising concept of YouTube. However, there’s a simple solution of  downloading the videos to watch offline, allowing you to sidestep the issue.

Discussing future, it’s expected the scenario to change rapidly as YouTube get a sense of what will click slowly growing VR headset owners since YouTube as moved from rectangular to 360 stereoscopic with positional audios. With the boundaries being pushed for more immersive content, it’s definitely an exploring direction that needs to be focused.

Source Url :- http://surevin.com/blog/next-step-360-virtual-reality/