Increase your Traffic and Conversions with Integrated Digital Marketing Solutions

Digital Marketing is growing at a faster pace in India. Companies and brands are taking it more seriously than ever before. One of the advantages that digital marketing brings to the table is measurement. It solves the problem with reporting and analytics and helps in optimization of ad campaigns. Email ads, display ads, social media ads, etc. all is measurable and computers do not make mistakes in calculating. We can find out which of the banner gets maximum CTR, which ads convert the best and how to get highest open rates on what subject lines for the emails.

Display ads social media marketing, PPC and content marketing, email marketing, all these are the digital marketing methods which has the most attention of the companies which usually invested only in traditional marketing.

 

Forget the Old School SEO. It may hurt you.

SEO has also gained momentum but because of the recent algorithmic changes by Google, marketers are not sure about the right approach to it. By now, I guess many companies have realized that hiring a SEO agency to do traditional SEO stuff like link building, directory submissions and article making can do more harm in the long term than good.

There are so many digital marketing methods now to be exploited; the question arises as to how to use all of these in a way that every method complements each other?

Investment in social media must help SEO; SEO must help content marketing which further helps in social media and SEO. The art of blending all digital marketing activities into a single efficient system is known as Integrated Digital Marketing Solutions. 

 

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Integrated Digital Marketing

It works in such a way that all the digital marketing methods complement each other instead of trying to achieve the goal of increasing branding or sales on its own. For e.g. since conversion rates are low, social media advertising gives a poor ROI but it happens only when the marketers tries to use social media ads to drive the sales directly.

When trying to build a following, spreading the word about ideas or brand, social media is best utilized as a listening tool instead of sales machine. From the following diagram, it is clear that how each digital marketing method can complement each other and helps to build a following/ tribe which further helps in branding, lead generation, sales and getting feedback regarding products and services of a company.

Content marketing is the central focus in integrated digital marketing. Content development in marketing helps build a brand online, build trust authority in the market place. 

 

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Content Marketing is Vital

Search engines pick up quality signals through behavior of the users when a good content is published. For e.g. if a search result is clicked and the visitor spends a lot of time on the page without clicking the back button, then it’s obvious that the page is of good quality and relevant to the search keyword.

Thus, content marketing or rather quality content marketing can help in SEO. In the above diagram, orange lines are for signals and black ones means the traffic flow.

Social Media Marketing

When new visitors come through search engines and find the content very useful, they will be encouraged to share it with their friends. They gain credibility among their followers by sharing something useful it with their friends. Quality content is the key to an effective social media strategy. If a page is shared 100 times over Facebook, that information helps the search engines in ranking the pages. 

 

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Off Page and On Page SEO

Off page optimization is dead but not SEO because off page signals are to be sent to the search engines through user behavior and not webmaster. No social sharing or less time spent on site signifies that the web page is either of poor quality or of low relevancy. You cannot off page optimize a website. There is no such thing as off page optimization now days. Webmaster has nothing to do about off page signals.

On page optimization is webmaster communicating to the search engines about the quality and relevance of a website. It has to be done properly because the search engines are robots and not humans. The data has to be spoon fed to them so that they understand what the site is all about. This information blended with off page signals help them to rank a website accordingly.

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How it all comes together

When a new content is published, email subscribers are updated with it and those will share it on social media. This sends user behavior social signals to search engines and new users will come to the content channel via search engines which will help in increasing the social media followers and email subscribers as well.

Source Url:

http://surevin.com/blog/increase-your-traffic-and-conversions-with-integrated-digital-marketing-solutions-2/

Ways to Improve your Social Media Marketing in 1 Month

Having so many apps and great social media networks on the phone, it’s easy to publish content for the world to see. And inversely, it’s never been more confusing. Because everyone is telling you how to do it right, handling it is pretty complex with right tools, right time, right measurements, right photographs…and much more) there are simply way too many amazing and in-depth blog posts out there telling you how to do social media.

Social Media Management for Beginners

If your niche is in food, crafts, lifestyle or visual arts, get accounts on Facebook, Pinterest and Instagram and if your niche is marketing, business or a professional presence, get accounts on Twitter, Facebook and LinkedIn. However you will find more valuable networks as you get going. These are only for the beginners.

There’s no Secret to Social Media Time Management

You can’t do everything at once. In the same sense doing all of the social media marketing activities everyday is not going to work so well, particularly if you have just started or trying to establish a good start. Breaking your social media management into daily, weekly and monthly segments will help you manage your time better.

 

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What to do Each Day?

Here are some of the things which you need to do every day if you want to make your social media marketing efforts to be successful:-

• Engage with your Followers

You should reply to your followers, respond to mentions on blog comments and show signs of life on social media accounts in general.

• Instigate your Engagement

Find influence’s to engage with on social media. Follow or somehow connect with something new. 

• Share the Latest Interesting Content

Look through your feeds on social media and share any interesting and worthwhile content you see in it and share a link to your own content you see in it. Share a link to your own content if it fits with what you are seeing in your news feed. It’s an easy way to capitalize on what’s popular, new or trending right now. Spend time in your news feed and count it as part of your overall social media plan.

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Rather than constantly getting distracted throughout a day, set aside three or four specific times that you will get in and do these things. Otherwise you will find yourself never leaving your social media accounts and you won’t get other content marketing done for yourself.

What to do Each Week?

Many content marketers will give you a long list of things to do every day when it comes to social media marketing at the time of starting out, set some of those activities on weekly basis so you don’t feel overwhelmed and give up. Choose a diff day of the week to do each of the following:

• Trends and Keywords

Look out for popular keywords in social media feeds and plan content development which use them. Monitor topics and words which matter for your niche. For fast moving networks like Twitter, a weekly approach won’t really work that well. But it will, for other networks.

• Brand Monitoring

Do a search on your name, blog name or brand’s name on social media accounts. Is there anything you need to respond to or be aware of? Do the same for your competitors or others for your niche. Find what the people are saying and how you can turn it to your own benefit.

•  Find content to curate

Find outside content to share with your followers and add it to your calendar for the upcoming week. Add interesting and new content to it and set aside the time for it.

• Schedule your own content on social media

Block out some time to simply schedule your own content to publish on social media and for this, set aside a day or two.

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What do Each Month ?

Check your website analytics and data. By checking your stats and analytics you see how well your social content is performing. Lookout for the latest trends in topics, traffic, design, type of content and time and date shared. Find out what is working and what is not. As you get better, and discover that you can handle that extra load, move to do this on a weekly basis.

Adjust your goals of social media according to what your monthly analytics review is telling you. You might need to share more or less at a different time. Plan your upcoming content monthly with regard to social media marketing. Think of any campaigns or themes and plan to create the content that you’ll be publishing.

Source Url:

http://surevin.com/blog/ways-improve-social-media-marketing-1-month/

Data Enrichment and How it Helps in Improving Data to Add Value

Traditionally, data integration process is about extracting, transforming and loading. Pulling a data out of a source system is “extracting”, to “transform” means approving the source of the data and renew it for the expected standard whereas “loading” is storing the data at a place.

Data enrichment has recently come into picture offering allowing important development in business value of integrated data. For its effective implementation requires sound and knowledgeable data management practices. The integrators work to retrieve the data from its source to the destination unharmed. It’s as if extracting, transforming and loading developers are movers who are responsible for keeping your furniture at a new place unbroken. Now a day’s businesses want these developers to improve and repair data before transferring it.

 

One of the relevant instances of data enrichment is address connection. When you add your address on some e-commerce website, it auto corrects itself by entering street name, city and also the four digit zip code. ETL sellers can boost various possibilities beyond only address correction. These are added information to demographics database from which the sellers provide behavioral, demographic, psychographic, geographic, and census data.

Enrichment is just not restricted to demographics. The definition of code of conduct integrated into ETL field for any data source is allowed to data quality tools:

Cross checking the incoming records with existing data like finding which insured member the claim applies to.

Rectifying invalid data which are based on other data as per the record like re-checking beyond reach and manually entered calculations on the basis of independent automated data feed.

Insertions of missing values on the basis of other data available. So while loading a claim for travel ticket, system may fill a missing value for gender. 

 

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Changing the source of the data runs in opposition with the developer’s instincts and it’s risky. Workings which automatically match, insert and auto correct data, operates with such level that sometimes they gets wrong. A customer service enterprise whose processed routine are around 10 million records 95% accuracy which means that there’s room for data enrichment for those hundreds of thousands matches not made or got incorrect. It is not mandatory that a respective application is involved. 

 

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Considering these risks, following the undermined steps, the organizations can augment enrichment to their data integration field:

• Integrators who are knowledgeable enough to understand that the key drivers are the incoming data and its intended use of what data is enriched, how it is done and test its results.

• Identifiable and auditable enriched data in the destination database. It must feature a complete lineage metadata involving the data element source, its loading time and the current status. For data added in insertion form, adding, checking and rectifying the source data will prove to be truer. Analysts should know the direct source of data generated and the accuracy level of the source.

• Enrichment processes should store modified and augmented data in a way that the analysts have the access or permission to the real or raw data source. They must give their suggestions for improvements after testing the enrichment processes if by any reason it doesn’t meet the specifics regarding the analysis needed. Then they must go back to the authentic data source.

 

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By sticking onto these principles, which guides and ensure that your organizations deploy enrichment processes, enhances the value of the business and of the integrated data while simultaneously reducing risks and increasing the flexibility as the requirement comes up.

Source Url:- http://surevin.com/blog/data-enrichment-helps-improving-data-add-value/

Hidden Agenda Backing The Shift Towards Internet Of Things And Its Future

Internet of things still appears as futuristic concept for many people. But the thing is that it’s already here, improving lives on a universal level. Business Insider predicted that device’s connectivity with the internet will hike by 28% from 10 billion devices in 2015 to a whooping 34 billion by 2020.

The concept is rather simple. Multiple devices, machines and appliances connected with each other through multiple networks involving the use of internet in order to provide businesses and customers, new opportunities and services. For instance, the need for measuring bills or vending machines providing 24*7 services from never ending supply chain can be wiped out by smart energy meters.

Corporate giants and industries can employ Internet of Things as healthcare which gives the patient the freedom to get monitored in real time from their respective homes and smart cities. As well as letting the drivers know, where a parking can be found.

 

Through IOT, billions of devices and sensors like industrial equipments and objects are connected with networks. Thus the data in high volumes are collected and logged. Then the inputs are blended and analyzed and finally transformed into visions of increased efficiency and quick decision making.

The scientists are keen on specifics and science backing the IOT. However, most of the customers just want the technology to work for them and to be discreet and unnoticeable as it can be. So, the things on which the consumers depend on a daily basis like transportation, energy, healthcare, IOT enable the devices to connect to these and restrict the unpredicted downtime. Consumers must also understand that how it all gets operated.

 

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Merits/ Demerits of IOT 

There are several advantages as well as disadvantages potentially which occurs when the IOT gets developed and adopted. The prime merit is automation where data analysis engines converts billions of data in a world of connected devices, all interacting with each other, and make decisions on behalf of the consumers. With automation, comes efficiency and cost reduction which further results in improved quality of everyday life.

In contrast to this, increased automation can be a threat especially as it could lead to few job opportunities in the market. Enterprises will aim their resources for maintenance and prioritize jobs based on their importance. This way, some jobs will become automated. You just require a workforce with a separate style of skill set, careers with deep skills and engagements around variety of industries.

Key area to focus is data security when devices are connected and when we talk about IOT. Financial and bank related data hold more concerns rather than data related to televisions and washing machines. To make sure that user data is secure and safe, tight security has to be initiated for IOT adoption to grow.

Which Connected Tech is Available?

There’s a huge variety of technology connected that is already available to businesses and consumers similarly affecting enterprises in many industries. To build small cities, retail and advertising sectors, smart energy like street lights, meters, EV charging might be introduced. Also it can be initiated for healthcare and industrial facilities like oil factory corporations and gas.

For this, the transit and portability gets affected by IOT, by connecting cars, railways, trucks and logistics organizations. By reducing the traffic congestion, emissions, and road accidents, manufacturing businesses will gets affected.

White goods such as watches, appliances, door locks & glasses, have already adopted IOT. Consumer goods with wearable technology have been impacted by IOT on a large scale already.

 

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Approaching IOT 

Subsequently and eventually everything is going to get affected by IOT or going to be changed by it. Because of the major elements of IOT has come together, this opportunity has been made possible. The elements include social networking, mobility, data and analytics, reduced cost and connectivity.

It also allows bringing together the objects which have not yet connected already. These things are building large amount of data and communicating through machines. The prediction has been made that by 2020, 250 million vehicles are going to be connected to the internet. This development and innovative drive is because of the technology and consumer demand which is fueling the revolution of IOT.

Source Url :- http://surevin.com/blog/hidden-agenda-backing-shift-towards-internet-things-future/

Business Process Outsourcing (BPO) Services: Road to Enhance Success

BPO is contracting of third-party organizations. In this, companies undertake specific business tasks, both in back and front office. Front office deals with customers such sales, marketing and services departments i.e. customer support while back office deals with functions that need to run the business on its own such as Human Resources, Accounting, Information Technology.

Since last two decades, BPO services have seen a global phenomenon and there is multitude of reasons for its popularity in recent years. There are many companies claiming their excellence. They are a great advantage for all the business sectors.

A perfectly organized one help companies and organizations manage their non core business processes and back office tasks in effective manner, streamline business function, quickly achieve maximum success and enhance overall productivity of the business.

SureVin offer comprehensive BPO services across multiple sectors of business which are marketing, procurement, supply chain, learning, HR, finance and accounting. We also provide specific BPO services to match the needs of particular process or industries such as telecommunication networks, credit services, healthcare, utilities, pharmaceuticals and more.

SureVin focuses on the following dimensions:

• To increase the production of measurable business outcomes like increased sales, financial performance, better employee retention, customer acquisition and – in addition to cost efficiency.

• Analytics based insights by our deep functional experience in industry that is continuous in nature.

• A comprehensive approach that looks your business as whole and beyond any single function or project.

• To support transformational change and complexity for your organization.

• To achieve desired goals which results in increased value, a committed team work and partnership for our clients in long term.

 

Our Services Include:-

• Cross Industry BPO Services
• Marketing
• Finance and Accounting
• Supply Chain
• Procurement
• Talent Acquisition and HR

Industry Specific Services include:-

• Credit Services
• Accelerated R&D
• Health Administration
• Insurance
• Health Management
• Network
• Capacity solutions

 

For more details on our Digital Solutions, contact us today. We look forward to discuss your needs and to ways to help you with our experience.

Source Url :-
http://surevin.com/blog/business-process-outsourcing-bpo-services-road-to-enhance-success/

Prime Web Design Trends to Look Forward To in 2016

In these times, where trends come and go quite often, web design is a quickly moving and changing industry. While still work going on some of those trends now: flat design, responsive web design, speed and performance, and perfecting the user experience. Many new design trends come from taste and preferences of designers and users in usability and design. Improvement in technology is what makes these changes possible. It’s a major driving force and also helps design move forward.

However, what are the new emerging trends we can watch out for in 2016? Let’s look through some of these we can expect to see more of this year.

Recent years saw trends such as:-

• Minimal
• Flat
• Video Sliders
• CSS Animation
• Newsletter Popup
• Long Scroll
• Hero Images
• Hamburger Menus
• Responsive
• Mobile first
• Fronted Frameworks

 

Many of these will continue to get refined while some will get replaced with better alternatives 2016. Some will be used with moderation like background video.

• Material Design – it’s an alternative to flat design which brings back some nice graphical elements. It’s a Google design standard set which separates elements using the layers concept that is found in image editing software. It stacks and removes elements as they are needed. Also built in animations that are normally created manually.

• Still Experimenting With Navigations And Menus – putting it in a new and unexpected place, hide it behind a hamburger icon or just remove it because it doesn’t look good. Experimenting and doing new things to work it well and be useful.

• To Scroll Or Not To Scroll – we know that scrolling increases readership but some definitely wants less scrolling. There are merits and demerits for both. Long scrolling feels natural and easier than clicking but spaces out content and makes it harder to scan. While shorter scroll gets to the point quickly but increases bounce rates.

• Designing In Modules And Components Instead Of Entire Pages – instead of mocking up entire layouts, web design is moving towards component design and modular for a particular web page. Designing how the search function will work, the navigation will be laid out are involved in these components.

• Design Continues To Flatten Out – flat design will continue to dominate design aesthetic throughout 2016. Those websites which already embraced flat design trend will look to make things even flatter.

• Ditching The Stock Elements For Something Better – ditching the use of stock elements such as stock photography or icon sets over things which are much more designed and personal to the site itself.

• Forms And Inputs Go Full Screen – from the wide spread adaptation of responsive website design, website design practices are being carried throughout entire website instead of only the mobile versions.

• Rich But Subtle Animations – as web design is flattening out, websites have started to look more alike. Only way designers are trying to make their sites stand apart from the crowd is through the use of rich, clever and subtle animations.

Source Url:- http://surevin.com/blog/prime-web-design-trends-to-look-forward-to-in-2016-2/

Paid Search Campaign Secrets And PPC Management

Have you ever wondered about how those advertisements made their up to your search result page? Advertisements that you see which pertains to the search term you entered, there the paid search advertising commences. Keywords which relate to products and services, delivering focused ads to targeted customers are the factors on which the brands bid.

Paid Search is a unique form of advertising as it identifies customer interest in your product/ service at once.

There are billions of websites around the world now and users want information at once as possible and for that they use search engines. Optimizing web pages for searched terms or queries and is a challenge faced by webmasters now days. Achieve top results is a time consuming and very difficult process but now they have an opportunity to use paid search marketing to pay for targeted traffic.

 

Every industry can benefit from paid search campaign. For large companies, search marketing is essential. It helps you reach your marketing goals, irrespective of company size.

Good Search Engine Optimization(SEO) technique can bring good results over a long term but using paid search additional to your natural search options can pay off big. Paid Search help the marketers to keep their website on top listing of results page and put your messages in front of millions of targeted customers.

Paid search is a platform for advertising, driven from search engines or directories. The model follows a Pay Per Click (PPC) charging a fee from visitors that visits your website. It appears in 2 ways- Search Placement and Content Placement. Ads in search placement appears when searchers search for a particular term that you elected to purchase whereas ads in content placement appears when relevant content is served from a search engine partner (industry sites, news sites, etc.)

Most of the companies go for the combination of paid search, pay per click advertising and search engines marketing in order to drive more consumers to their websites. It is time consuming activity to manage the budget for pay per click or paid search advertising because of complex rate structure which encompasses many factors. The fee is usually based on keywords or phrases that are used by you and how many people clicking your ads. You can hire a PPC or paid search Management Company.

 

What most of the people don’t know…

Paid search is a performance marketer’s dream with right people running it. It rapidly gets evolved into a management nightmare, with millions of keywords to consider, landing pages, competitive bid auctions, multiple campaigns running at once, quality score and analytics to worry about.

Honestly it looks like every online or digital agency provides PPC Management or paid search service now days. SureVin understands that choosing an agency for PPC management of your company can become a devastating process. It is difficult to know who can be trusted to take your paid search campaigns to next level on performance basis.

What is PPC Management?

We are Paid Search experts who provide measurable improvements on key business, while delivering best customer service. We are business people with methodologies to drive performance over major online revenue models: B2B, subscription, lead generation and e-commerce.

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When it comes to our client, every keyword matters to us. Paid Search specialists of ours contribute expertise in every aspect of PPC Management to make sure right customers engage with your ads on their tablets, desktop and mobile devices.

 

Source Url:- http://surevin.com/blog/paid-search-campaign-secrets-and-ppc-management/