Role of Web Development in Online Business

Modern day consumers communicate through WWW. Result wise, the numbers of website design companies are growing at a rapid pace. Everyday a new company is seen getting established at somewhere or other. People associating with this kind of work are web developers. They concentrate on the quality of the web and provide their clients with standard communication channel.

Actually, a professional web developer of a reputed web design company has to give emphasis on various aspects of a website, some of which includes the technicality, keywords, content, graphic design. It has been noticed that if all these things are balanced enough & properly, your website will look professional and there will also be a possibility that the website will rank good among the search engine result page.

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The whole process of web development is not easy. By appointing experienced web developers, you will surely expect to get an achievable result. However, before finalizing your choice, make sure the company you have selected for your project work is providing the quality service at a reasonable rate.

Normally, in order to become successful as a web developer, a person needs to have expertise in the areas of planning, designing and programming as well. The ruling out of planning activity for developing an effective & efficient website will take a lot of time. In building a creative quality website design, the designers are required to blend their knowledge of software along with the technical communication skill.

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In today’s world, the future of business enterprise is quite dependent on its online activeness. This fact needs to be kept in mind. It is therefore desirable that the commercial firms must have their own websites for business. Now if you are planning to launch a business website, keep all these points in the mind, so when selecting a web development company, you can take the decision confidently.

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Current and Future Trends of Digital Marketing Solutions

The digital marketing is dynamic and the future scope in this industry is decided by the developments and ideas which requires intertwining of various means. Marketers are trying to figure out the future, predicting the next big trend to stay updated in the run.

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FOLLOWING ARE SOME OF THE TRENDS OF DIGITAL MARKETING WHICH WILL DECIDE FOR THE FUTURE OF THE SAME:-

1) Data Driven – The successful marketing results from collecting, analyzing and using the data regarding when and where the customers want to spend their time. Creative messaging and strategic campaigns happens when marketers learn from their behavior. The difference in digital marketing reflects when there is some efforts put in through emotional connect through messages, design, social engagements through media and advertisements.

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2) Ecosystem of Marketing – Traditional system of marketing still has many loopholes. First of all there are multiple steps which refer to losing many prospective customers at a time. Marketers have now realized that traditional approach to digital marketing in today’s world is not the key and the right effort is in transforming the whole ecosystem in which no 2 customer behaves in a similar way. There are various ways in front of the buyer for the conversion and engage with the brand, product research and make the decision accordingly.

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The journey of a consumer today is dynamic and ever changing. So it is important to get a single view of the buyer interactions online as well as offline. For the brands to build an impactful cross channel campaign and also to make customer intelligence it requires, it is crucial. It also serves good for the continuous conversions and consistent experiences.

3) Mobile Marketing- From gadgets to Smartphones and tablets, the evolution of mobiles are one among the top reasons for influencing the marketing world. The brands today needs to create a personal relationship with the customers as the focus is shifting to smaller screens.

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4) Testing – With the trends changing, technology related to advertising can be channelized to a certain factors like keywords, type of product, interest and demographics, etc. The key aspect of a marketing strategy is focusing on the prospective buyers and right audience effectively and with efficiency. Businesses these days are required to find creative elements within their advertisements. Some online sites have special variables for ads. You can channelize down by age, interest, views on politics, location, behavior and more factors which helps the business to look what works for their audience.

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5) Social Engagement – It is crucial to get a real feedback on the performance of your campaign from the audience. By implanting the interpretation of customers’ opinions about your brand, fresh content can be created. Invite your customers to send images, videos and reward them for participate & brand loyalty. Ensure your posts are aimed at the customer. The more transparency you keep, the more it will reflect in your relationships with your customers. To survive in the competitive market for the long run, create real brand value.

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The future of digital marketing is based on how the marketers blend the traditional and new media together. The good & fresh content will never go out of place. Though, visual one will rule the world of digital marketing.

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Curb The Non Manageable Metrics From The Unimportant Ones

Marketing campaigns reach new heights as business flourishes, so does the volume of data. You try to measure the results, set standards and achieve them whilst managing the sales team. The amount of data that you refine through social and blogging efforts is quite vast- demographic, audience reach, follower engagements, casts per action, page views, impressions, posts reactions, shares, link tracking, targets achieved, etc.

Overloading happens when data is approached from the front end. Analytics and data are heavily layered and unmanageable metrics drags the attention away from important things that are within our control. Metrics are effective only if the analysis is prioritized and if you track the right things.

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1) What is Unmanageable Metrics?

Every data has a purpose or else it wouldn’t be tracked & displayed within analytics tools- this is partly true because the value of data can vary. Stop controlling the elements & metrics. An unmanageable metric is the one in which the results can’t be affected directly. For instance: – customer acquisition & retention, market share, web traffic & profitability.

The metrics can be influenced but the profitability or market share can’t be transformed by that.

2) Set the Ultimate Aim

Set multiple goals and define them on the basis of what is relevant to your business, results that you want from the campaign and what actions you want your audience to make. Some goals might involve: – getting the customers to buy a specific product, getting more engagement, increasing the social shares of the content. Goals like these are easily quantifiable with the key performance indicators.

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3) Analyze your Direction and your Customer’s Journey

Keep an eye on you current sales and customer data. What paths were taken in the past to reach to the conversions? Breakdown all your data like 20% sales from ads on facebook, 10% from email marketing, and 50% from blog posts, etc.

The conversion metrics allows looking for a clear picture of the most effective tactics which are producing results. Also consider also the areas which aren’t performing well. Sometimes temporarily avoid lower performing sources and focus on what is working best for you.

4) First Step towards Conversion

Analyze the consumer’s behavior pattern from initial stage and find out what made them convert. What exactly grabbed their attention? It will vary with various channels and with each customer. After you identify the source, examine your funnel. Each channel needs to be examined in order to find the co-relations. Because of this you will understand what type of content has made your target audience to engage and convert.

5) Critical Metrics for Monitoring and Managing

Define the campaign goals and metrics for monitoring the success, measure actions, comments, and clicks through social ads. Expand the blogging efforts, marketing outreach through split tests and include customer acquisition costs.

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“SWADESHI” Is Imperative To Make India SuperPower

It’s clear that the impacts of the fashion industry are still both surprising and alarming to most consumers.

There are things every single one of us can do to help correct the damage done by the traditional fashion industry.

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1) When you purchase from a local designer or from a local boutique more money stays in the community. Many studies have shown that when you purchase from an independent, regionally owned business, rather than nationally owned businesses, more of your money is used to make buying from other local businesses extending to strengthen the economic support of the community.

Not only are you spending in your own city, but you’re also lessening your individual environmental footprint, generating jobs, and putting your tax to good use.

2) Support independent designers who understand of the production process all the way through. Various of these designers are mindful of where they source their material and are required in the production from front to back. Some are even doing the stitching themselves in small independent sew shops or incubators.

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3) Huge progress can be made by customers purchasing second-hand. It is important that we start making use of the resources already accessible to us instead of buying new clothing.

Any persisting stigma facing thrift shopping has gone out the window with the demand of consignment series like Buffalo Exchange, Plato’s Closet, and the many local thrift shops rising up all over the world.

Second-hand clothing has even started the tech scene with websites and apps, boasting beautiful user interfaces that support the purchase and reuse of someone else’s undesired clothing.

Not only are the cost tags competitive with the fast fashion, but many of the clothes appearing to be practically new. It’s a win-win for your pocketbook and for the planet.

4) Buying less is eventually the solution that can change the world. Acknowledging the fact that society’s throw-away consumption habits are at an all-time high, there are ideas to use our money more economically and efficiently than buying six high brand dresses with heavy money, instead, you can use that same money to buy an ethically produced dress from a local designer and wear it for years to come.

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We are just trying to use your buying power in ways that go beyond wearing something once and flinging it away.

Well keep few more things in mind; here are a few secondary facts to keep in mind:

• Look at labels

Do you know where your dresses came from? Who made the t-shirt on your back? Are you satisfied with the possibility that your jeans were made by a modern-day laborer on the other side of the world?

Always look at the labels on your clothes and ask questions. You can start here.

• Wash cold & hang dry

The normal household does 300-400 loads of laundry per year. A large 1,000 loads of laundry are started every other of the day. That’s 13,000 gallons of water per household. Three-quarters of the carbon footprint from a bag of laundry comes from drying.

And let’s not ignore the amount of chemicals and phosphates that are utilized in laundry detergent and then flowed back into our water supply, depleting aquatic ecosystems.

To reduce your own carbon footprint: always wash cold, hang to dry and apply phosphate-free laundry detergent.

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Eight Insights To Inbound Call Tracking

Inbound Call tracking has started to take its place in the analytics is driven the world. We all know that web analytics and cookies can track a user throughout the purchase process. When we talk about online analytics, we keep on searching for it.

However, there is so much less on offline tracking. In India, it’s a new concept starting to realize the potential of calls. Following are some things which every digital marketer must know about call tracking:-

1.   Know What An Inbound Call Is

Any call made by the customer is an inbound call. The purpose can be a purchase or an enquiry. The call whatever is the reason is crucial for the business as it gives prospects.

2.   Times Are Changing

Nowadays people are making calls and businesses are getting a ton of calls from their customers, so spend time and energy on customers calling you. By the year 2017, the searches made through mobile phones will overtake those made from a desktop. Around 40% of the mobile made searches result in a phone call. So that will be a 5.5 billion call in the year 2020.

3.   Investing Only In Outbound Call Is Not Enough

When you make a call you try to talk to a person who doesn’t want to talk to you. In a case of an inbound call, the person has made the call voluntarily. The golden opportunity is the intent of the person whether to purchase of enquiry. May be they are calling to take the final details.

4.   How Do the Inbound Calls Affect The Bottom-Line?

A call lead is better than a web lead. But someone who is making a call is more vital than the one who is searching. Calls have higher conversion rate than clicks. Clicks convert around at 2% rate while the conversion rates of calls are around 30-50%.

5.   Prompt Your Customers To Make A Call

Customers get irritated when they have to fill a form on a mobile screen. So let’s offer them an option of making a call to your business. Drive your calls. You may be investing money on PPC ads through marketing effort of your business. Make good use of Google’s call extension and Google calls only ads and drive more amount of call to your business.

Royalty-free 3d computer generated communications clipart picture of a busy white person holding and talking on three corded telephones.

6.   Inbound Call Tracking

You don’t get to have the visibility of the consumers calling you, hence no metrics or tracking. Use inbound call tracking. It enables your business to find the source of the calls involving the back-story.

7.   Tracks All The Calls

It provides extensive details regarding a call like a source, keyword on the landing page and the pathway to purchase.

8.   Helps in Marketing Attribution

It is digital marketer’s friend. It specifies the marketing efforts resulted in the calls thereby leading to huge conversions for the business. Call tracking gives credit for your work and also helps in strategizing the marketing budget. Align the marketing money accordingly, choose the keywords wisely and invest more money in the sources which fetch you better results.

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BPO: Driving Force Behind The Rapid Economic Development

Businesses globally are looking for more & long term growth from BPO’s. To achieve higher productivity, the businesses come together with third party providers and also to improve their agility & improved customer satisfaction. A value based approach is followed by Indian BPO services for developing & expanding their business universally. BPO outsourcing can help any business in taking crucial decisions. The sellers provide services which are beyond the operational costs. They go for new industrial insights which shape the market and improve their client’s performance.

Every company wants to deliver high quality customer service and focuses on it to achieve their business goals. No matter whether it is business to business model or business to customer one, building a unique customer experience is quite desirable for modern day firms. Overhead costs reduce not only for the companies but also improves the revenues and increases the agility of the business thereby enhancing the level of customer satisfaction. A recent study by Forbes displays managers of multinational organizations are increasingly going towards working together with established outsourcing companies to accomplish beyond the bottom line savings. This is mainly associated with the fact that over the years, a successful strategy for achieving the results beyond savings is outsourcing.

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Factors Responsible for Changes in the Business in India

BPO service providers in India have proved to be a tough competition to the global BPO service providers. They contribute around 5% of the total revenue raised from prime 150 BPO companies from across the world. By using six sigma and lean methodologies, BPO services in India aims on performing the root cause analysis.

Companies outsourcing the backend business operations to the call centers tend to be more effective and better at self service arrangements. Search conducted by Forbes displayed that 72% customers reach out for information online to help them but from them, only 52% gets successful to locate the right information. This is the point where clubbing with efficient and reliable call center can prove to be useful especially with the e-commerce business as this will boost their online presence as well as sales. Other benefits are:-

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1. Business Growth – BPO companies helps in improving business growth internally by simplifying the process.
2. Improving the Customer Satisfaction– Big & small business organizations costs are reduced & processes are eliminated by the service providers which add no value. In this way, organizations can targets primarily on delivering quality customer services.
3. Bettering company’s approach– Through BPO’s, businesses help gaining flexibility and adaptability as per the dynamic business environment.

Thus, enterprises look for partnership with BPO providers that can strategically lead them to redesign their business models and hence improve the revenues.

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Immersive Virtual Reality Content: Too Much For Parents and Kids??

There is already quite a bit written regarding virtual reality and children but the focus is on the risk involved in children viewing VR content on the eyesight. Most VR headset manufacturers are setting age limit for the users. Samsung Gear VR headset and Oculus Rift have 13+ age requirement. HTC however has set a warning against kids using vive. This tactic is like better safe than sorry rather than searching for the VR’s impact on growing eyes.

Talking about motion sickness and risk of hitting objects in actual life when moving to a virtual one, kids face the same issues as adults face it. Recently, the creator of Mario Bros has taken quite a cautious approach in Virtual Reality related with kids saying that more R&D needs to be done to ensure that they are safe and the parents do not have to worry.

Picture courtesy:-www.psfk.com 

Mental v/s Physical & Psychological impact of VR on kids

There has been enough concern related to physical impact of VR on kids. The emotional impact is more relevant to be considered upon. The Stanford University is studying about this impact of VR on kids for more than a decade. In the year 2009, it displayed the results which aimed on the memory of children and VR. A children’s’ group played with whales underwater through VR and asked about it afterwards. Around 50% of them said that they remember the incident as if it happened in reality.

During the trailers of fantastic beasts and where to find them, kids during a scary scene take off their glasses and put their fingers into their ears. They have earlier tried only child friendly games or educational ones in VR, so they understand it as fiction or had experience something like visiting natural history museum. They feel like they are visiting something they know or familiar. The movie episode would make anyone wonder that how they would react to a story told in VR.

Picture courtesy:-www.vrheads.com

How different is storytelling in VR?

The difficulties of storytelling in VR are explained through creation of computer animated VR short interactive movie called Invasion in which a bunch of aliens come to invade earth. In that, rather than humans, earth has 2 citizens- 2 bunnies which contain the viewer as well. The story loose pace & composition when it becomes interactive but sound and visual clues were created to follow the path & also to inspire the viewer.

Interactivity is an added layer to the story which can turn out to be good as well as bad.

VR driven experiences are Virtual but emotions are real

A kid is alone in this VR world and taking off the headset is not the first thought which occurs through his mind. The whole immersive experience can turn quite terrific for a child. The parents say that a quick switch off of TV doesn’t work.

The VR content aimed at minors, especially young children must come with strict guidelines such that any physical risks doesn’t involve. Children’s aren’t the only ones who find these experiences of VR very immersive . Other platforms as well before VR like violence are big sellers for the games. It is now upon the owners of the platforms to decide what is good and what is bad. The application store owners also are with the duty of not only censoring but warn.

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Boost Instagram Visibility with these 4 Ways

Know What Instagram is…

It’s an online photo & video sharing social networking platform which allows its customers to percentage their pictures and video either publicly or privately also via spread of other social networks like Facebook, Twitter, Flickr and Tumblr. 

The big deal regarding Instagram is that the engagement it receives is more than that of Facebook and Twitter. Images attract viewers like nothing else does. Following are some ways you can use Instagram to capitalize your brand in order to seize an extra interest on the logo and every other thing:-

• User Focused Content

Give people highlights about your emblem on Instagram to get them excited because they like to be diagnosed and make sure they are telling their pals about you. For instance, Go Pro is aimed at adventure and their Instagram account is loaded with consumer generated content material. Whether it is rock climbing, diving off street driving, or any other thing, customers like to expose how they are using their Go Pro’s cameras.

Picture Courtesy:-www.allbusiness.com

• Keep the Online Presence Intact

Irrespective of what Social Media network you are accessing, maintaining a steady presence is important. Online personality of a brand whether it is voice or emotion, should be the same no matter where your enthusiast locate you. Use the brand’s image as the profile picture and brand name as the account’s username for people to find you easily. Else you can create watermark to reinforce your brand’s logo onto the minds of your customers.

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• Make Good use of Hashtags

If you take any post on Instagram from the feed, you’ll notice that Hashtags are quiet a huge thing on social media. They are there to promote your brand’s products/ services also to connect with specific community people. Inspire your followers from Twitter or different locations by posting the picture of people using your products. Take profit from the current famous Hashtags with maximum relevance to your product and be on the front.

• Display your Skills

The image has to be not flashy and be like something the audience can handle. Show your skills with the use of an image. For e.g. smooth images of food, clothing and interiors are the eye candy for the ones who love styled lifestyle pictures. They might or might not be in respect with the promotional aspect but carrying them out like an activity of branding as skilled and stylish surely highlights the expertise. People can also follow your page on Instagram based on your photos and brand name but they are going to stick around and inform others if you wow them.

Source Url :- http://surevin.com/blog/boost-instagram-visibility-4-ways/