Why is it significant for a company who is not a designer? Well, if one spend hours on writing a blog, wouldn’t it be best that you stand apart visually.
1. Usability
In 2016, design will be all about the users. UX (user experience) will be the new black indeed. No one actually cares about your cool design looks if it’s not usable. Engaging users really comes at the front. If user experience is not taken into account, it will be difficult for you to grow your online business. Your website needs to load fast and be easy to use according to Google’s algorithmic changes. Loading page speed is a major issue with ecommerce sites. Adding 1 second of bloat to your website means sales drop by 27%. So you will surely want to choose a website which works fast over looking cool.
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2. Responsive Design
Today, mobile is the first screen and it’s known that a responsive site is not an option anymore.
Google is already crushing sites which don’t offer a mobile friendly experience when it comes to rankings. Usability is quite important in all the platforms and since mobile is the first screen, user experiences on mobile is the key.
A good responsive website design will have perfect usability on mobile screens.
Hiding a desktop feature for mobile phone users is not an acceptable solution anymore. Standard wise, if users can’t fully experience or enjoy your websites while using their phones, then whole of your website needs to be redesigned.
Responsive web design will reach logos, banners, hero images and any piece of visual content you can think of.
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3. App
inspired Web Design
People are getting more and more used to faster browsing experiences in native
apps. Web designer companies have long proposed that websites must learn from
app design’s quick wins (speed, tailored user experience, zero distractions).
Now, marketers are catching up with this trend.
As web becomes more and more saturated place after a time in which login areas
were frowned upon, more organizations will bring them back, either to add app
like features or to add level of exclusivity.
Remove all unimportant information and let the user interact with your content
as fast as he can.
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4. Clever Menus
The important thing is that users should not be distracted from what is really important to them at a given point. The hidden navigation’s which appear out of nowhere depending on user’s action will soon be the norm. From experience, even if we can’t see it at the moment, we can say that there is a menu on every website and it will appear when we will need it. Experts predict that clever menus will fully respond to multi dimensional scrolling and as it is an evolving trend, it has variety of shapes and forms and no clear standard.
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5. Modules and Modular text
The first thing to breakdown large texts in the web is to try writing in short paragraphs as no one likes to read long texts. But later design came to the rescue and offered a modular approach to web page layout.
Modular design is a technique where everything is built using a block grid pattern. But it means patterns which are hard to anticipate which make it easy for us to read and be interested in various parts of website/ book/ brochure/etc.
A website is certainly more fun to read when our eyes can jump from one module to another and the type of content changes as we hop along just like reading a magazine.
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6. Modular and Infinite Scrolling
What is the latest move in the modular trend? Scrolling. This means that every module on a website may scroll on its own, independent from other modules. It may be sometimes hard to notice in sites with a sidebar that doesn’t scroll at the same speed than the main content. Most popular sites like facebook and twitter or pinterest use infinite scrolling, so why shouldn’t everybody else? Infinite scroll may feel extremely addictive when the content is right for the audience.
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7. Material Design
This has been appearing in this kind of lists and predictions since 2013 but it wasn’t widely adopted until 2015. Material trends that you will find in websites, art works, and apps will be adopted hugely during 2016. They are going to dominate.
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8. Flat Design
Flat design is not dead however material design came along to fix some of the flat design’s usability problems. In fact, flat design will also grow up to be more popular in 2016. With lot of big brands adopting it in last few years, major population are aware of the fact that less is better when it comes to visual. It has another UX advantage: image files weigh less and do not add unnecessary burden to page load time.
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