How to Build More Social Media Traffic For Business Through SnapChat

SnapChat has quickly taken over the social media. It’s one of the best ways to stay updated on your friends and see their everyday lives through their eyes. Upon used correctly, it can be extremely helpful to any business which have the potential to add a personal element which can make the business more engaged with targeted audience. Following are the four ways that SnapChat can be used to enhance business.

1. Engage With Your Clients And Get Social With Them!

Geofilters will act as perfect promotional thing for your clients and guests for your business. For instance, if you have an upcoming event, create a few geofilters that can be available for the event. You have to design your own geofilter and pay for them; they are highly user friendly and will not break the bank. Not only exposing your brand to your guests’ followers, but they can also be able to access the filter in the area and it will get your name out there. For a permanent one, your business can allow your office to have a geofilter, so your visitors can show off how beautiful office you have!

Image Courtesy:-www.localseohelp.com

2. Provide Your Audience With Behind-The-Scenes Look

SnapChat was created to give the followers a look into one’s life through his/her point of view. So provide the people what they are looking for! Whether it’s showcasing an office tour, a BTS of event setting, or fun times with your team, use this as an opportunity to show the personality of the business. People really like authenticity, so make it real, but fun.

Image Courtesy:-www.thornleyfallis.com

3. Collect Input Of The User’s

While you can always use the evergreen survey, they have become quite outdated and aren’t convenient for the consumer. Instead, use SnapChat and keep it simple to get the user input. Followers can snap or chat with you directly, but if you want to take a poll, do it while telling your story. Share a snap describing what is to come, and then share the options asking them to screenshot their favorite one. You are going to get an instant feedback!

4. Rewarding The One Who Follows

I love the quote “Invest in those who invests in you.” Reward all of your loyal followers. Give them exclusive promo codes or first looks/sneak peeks into all the upcoming projects that your business normally wouldn’t share on Facebook or Instagram. It will be gone in 24 hours and will also be special for the followers.

Social Media platforms are the best way to gain marketing without cost, so using them for the advantage of the business is a good idea. Get familiar with the apps and tools your business can use to maximize or enhancing the service. By implementing these methods, your business is already on its way to become the next SnapChat King or Queen.

Source Url :-
http://surevin.com/blog/how-to-build-more-social-media-traffic-for-business-through-snapchat/

Digital Revolution Becoming An Overpowering Thing For Telecom Sector

There was once a time when driving a car was easy and simple and all the transported had to do was go from a location to other one in order to save time. Now we are continually updated with route tracking, knobs of the car, performance of the engine, accident support and other future oriented features. There is a mobile app which talks to the car through a data connection which is taken care of by the car manufacturer. The telecom company for the data connection can be a ghost for all anyone knows.

The telecom companies know everything about the minute details regarding our preferences. Although these companies have brought the digital revolution, they do not seem to be going on with the same. In consequence, several companies like Google, Netflix and Skype which offers video, audio and other media content through internet have leveraged their basic services.

Picture Courtesy:-www.realquiz.blogspot.com

By 2020, most of the electronic devices will be paired. The then life will revolve around forms of communication and social engagements. Skype will be like every moment thing. Also there will be a rise in Augmented Reality and Virtual Reality technology experience which will not only be confined to just games. Applications will be the way of life. Everyday necessities will be the data plans and they will also be considered as luxuries by many.

Picture Courtesy:-www.electricrunway.com

Clothes are huge already in the market and it will become indispensable in the future. Intelligent robots will help customers gain quick and personalized information. Except for enhanced vision, AR lenses and Google will allow offering information such as brand preferences, behavior, patterns, trends, location, etc. to the relevant service providers. They will offer the customers the fine tune to customers. Ironically this kind of dependency will make life intrusive and pervasive.

Telecom Sector Will Aim More For Businesses

Telecom companies are going to enter long term agreements with enterprises and governments. Services will be designed with online chip bundled with the plans and data through which the customers will know every minute detail about the providers.

What To Be Done Today

Create strong relationships with fast moving consumer goods, products and Over the Top operators (service providers allowing media content through Internet)

Once the appliance are connected, the demand for the online chips will rise and companies need to invest in research and development for creating eco friendly system around the Online chip business plan for the businesses.

Plans should be according to the data speed and the customers should be given their worth of money.

Picture Courtesy:-www.insight.nokia.com

Customization Will Rule

Companies will offer comprehensive data plans customized for every customer as more no. of devices will be connected. Each device will be connected to the internet.

The plans will differ depending on the device. For instance a connected refrigerator will discern the ingredients stored and will suggest various recipes of the internet for the user to utilize them.

Rise of the platforms where the customers can customize their requirements will also be experienced. Customers will be able to view their bills, value added packs, request for certain packs on the apps.

Number of glitches will also increase and agreements will become a necessity between the manufacturers and the service providers.

What Should Be Done Today?

Telecom companies should-

• Aim on providing Responsive Web Design which can change the plans based on the machine being used.
• Re-design self care applications which can be customized, retail and call center operations.
• Put customization in the hands of the customer.
• Restructuring the process of billing to include new line items for end point consumption’s and build plans to factor delayed payments.

Source Url :- 

http://surevin.com/blog/digital-revolution-becoming-overpowering-thing-telecom-sector/

Get Inspired By These Quotes On Content Marketing!

Content marketing can be exquisite. With more companies investing budgets and world of content getting crowd and noisy, how the marketers are going to stand apart?

Seven quotes which are actually tweets on content marketing will give you some idea:-

1. This Is Where The Content Marketers Need To Look Today, Beyond Publishing: How Do We Get Our Content To Move?
With the content convergence, only great stuff creation is not enough anymore. Competition is swallowing up everyone. Social media works well and content marketing works really well. Thus, more and more budget is getting into it. More content means more competition and harder to stand out.

Losing hope is not an option after all this; there are ways to stay unique and bright in this chaotic world.

Image Courtesy:-www.contentamp.com

2. We Still Live In Times Where Everybody Has A Voice. Anyone Can Publish and Revise Their Power and Influence Over the Web. Isn’t That Just Amazing?
Seeing the success of BuzzFeed, one can think of it as an amazing content creator but the company is a data powerhouse. The reason they go successful is because they study what works, they optimize the content, images and titles which is an important lesson there.

3. Sharing Content Creates Advocacy and Affects Purchasing Decisions
Influencer marketing and word of mouth are the next main frontiers for the content. Every time someone retweets or shares a content or reblogs, you reach a whole new audience and have a new chance to monetize.

4. The Sharing Content Act Is Really Economic Driver Of The Web
Shared content is the key how most of the consumers find out new products, decides upon where to travel or to eat and become choosy about the products and services to stay away from. Someone may be talking about your brand at work or even printing out and sharing your content. Fortunately, technology lets us get closer to these persons.

The marketing aim is to get closer to your audience through an emotional connection and revolutionary opportunity is here to know who these people are.

Image Courtesy:-www.contently.com

5. People Want To Know Us, Know Who Is Behind The Ideas, The Products And They Don’t Care About A Logo Or A Jingle
Consumers are wise, they have plenty of information on their fingertips so the brands need to be human. They want to receive great service, personalized and be treated as individuals. Don’t fall into trap of leaning on technology in a way which actually separates you from you targeted audiences.

6. So Many Brands Are Using Technology In A Way Which Creates A Barrier. The Best Companies Are Discovering Ways To Use Digital Tools To Break The Barriers

7. Transformation Are Being Experienced Where Communications Are Moving From Public Social Media To Private Messaging
Conversations between consumers and brands follow consumer to consumer communications moving from open, publicly visible forums like social media to one on one conversations platforms like Facebook, Twitter, Google+ and Snapchat.

This evolution leads to difficulty in mining any listening data from these exchanges. Content Marketers should spend less time creating new pieces and prioritize the promotion of content over anything else.

Source Url - http://surevin.com/blog/get-inspired-quotes-content-marketing/

Partner Apps Affecting Business Beyond Sales & Marketing

Sales and marketing was, are and always will be vital to a company’s growth and development. Advancements in big data and analytics will continue to improve the speed and efficiency with which the new products and services sell and it’s a beautiful thing.

But there’s nothing new. For the last few years, analysts, executives and geeks are talking about the increasing effect of advances analytics on the sales and marketing line of business.

Picture Courtesy:-www.hub.3dissue.net

The powerful ways in which the analytics are starting to come into entirely new line of business and industries and the fact that purpose built analytics apps are greatly responsible for driving this change. Through Wave, reinventions of analytics by arming business users with actionable insights which are incorporated into the daily workflows are done. This couldn’t be done without the partners.

Today, 20 new wave analytics partner apps are there in the app exchange and with them, the ability to empower every single business user with insights which they need to do their jobs in smart and quick way as well.

Picture Courtesy:-analytics.googleblog.com

Following are the three ways wave apps are providing tangible business products:-

1. Help Retailers in Preventing Inventory Theft

Inventories shrink in retail industries. Between what a retailer thinks he have and what he actually have is a huge difference.  This is the reason some companies employs a loss prevention team who actively get engaged in ways to reduce losses. Vast data stored across multiple back end systems provide unified self service analytics.

Another company has launched new wave app which provide access to the insights of all loss prevention related data sets involving potential fraud issues like discount abuse, POS exceptions, refund fraud and more. Wave action support at once alerts the manager to these exceptions on the mobile so that instant action can be taken. This insight onto analytics yields millions of dollars of savings on annual basis.

2. Better for Communication Industry for Delivering Good Customer Experience

Service providers for communications face the challenge of delivering a good and impactful customer experience which increases loyalty while managing their costs. For achieving this, smart and actionable analytics is required.

A new wave app monitors the click stream from each contact center interaction and generates actionable insight which helps the service providers in delivering a better experience and decisions as well. They identify the drivers of customers churn; evaluate call handling metrics and the performance of different call scripts and agent teams. And since its wave supported, instant actions can be taken.

Picture Courtesy:-www.netassistpro.com

3. Helps the Professional Service Team in Keeping the Client Projects on Track

Keeping close tabs on the performance of the project which include delivery, costs and staffing which reduces the risks and boosts client success. Professional service analytics delivers insight into how the projects are growing and developing and flags the issues.

It is the key for making the adjustments and keeping the projects on track and most significantly maximizing the client satisfaction. Wave apps provide dashboards which delivers information into every aspect of a service business with tailored content to every role from VP to Project Manager.

Perspectives of customers, regions, groups and practices from single project to the whole portfolio has makes it easier than ever to get business visibility, take smart actions and improve overall predictability.

Source Url :-
http://surevin.com/blog/partner-apps-affecting-business-beyond-sales-marketing/

More Than 50% Of Urban Indians Won’t Go For E-Commerce Without Discounts

There have been some interesting results of the case studies happened on the habits of discounts and freebies of consumers from around the world. It is been observed that discounts form a habit hard to dislodge from the consumer’s mind.

This theory is now confirmed by a huge app based poll conducted by the news app Inshorts and global leading research company Ipsos on the behavior of consumers of urban India.

The discount factor is the most striking revelation. As a result, 54% of the urban Indians will not buy through e-commerce sites, if there are no discounts available and if the product price is same as in their retail market near their place. This can be troubling trend for the future digital entrepreneurs who are looking for online retail route because discounts may be a good strategy to attract customers but a bad strategy to run a business.

Image Courtesy:-www.chinabusinessnews.com

The poll conducted from Inshort and Ipsos, the result reported that discounts are no longer a factor for Indian online consumers. The report had stated that value added services and the convenient search would attract more Indians to online shopping instead of discounts, a claim which has been punctured by Inshorts poll.

After government of India changed the rules for FDI for e-commerce marketplace and put restrictions on giving discounts by leading portals of e-commerce, its been reported how the dynamics of discounts is transforming as portals are now resorting to other methods of lowering the prices.

It is clear that e-commerce portals will continue to give discounts in order to capture the market, but the question arises that for how long and for how much.

Image Courtesy:- www.alleywatch.com

The poll conducted is significant due to the fact that urban mobile internet users from top cities were asked the questions and the overall replies gives us a glimpse of mood of the consumers who actively pursue e-shopping other digital activities.

Respondents from New Delhi, Mumbai, Kolkata, Pune, Hyderabad, Ahmedabad, Chandigarh, Bengaluru, Chennai and Lucknow voted their 12 lakh votes and 80% of them were under 35 years of age. Also when asked about the most popular and used medium between Instagram, Snapchat and Twitter, Instagram won by 54% votes as compared to 39% votes for twitter and 7% for Snapchat.

Image Courtesy:-www.417marketing.com

In terms of watching, YouTube is still the number 1 choice with 80% share, meanwhile only 11% voted Facebook and 9% voted Whatsapp. However among 35+ year’s demography, Whatsapp is a little more famous than facebook. When asked about dating online, only 7% admitted that they met someone using an online dating application meanwhile 26% said they never used one.

Source Url :-

http://surevin.com/blog/more-than-50-of-urban-indians-wont-go-for-e-commerce-without-discounts/

Top 5 Threats usually faced by Marketers/Brands

In today’s dynamic and continuously changing world, marketing has acquired a new dimension and with the use of rapid leaps of social media on one hand, an economy that’s unstable and challenging on the other, brands have to adjust to a new landscape and adopt a new strategy to be effective.

Initial step is to look around and face the threat and then build the digital marketing plans to grow the business. Here are a few challenges businesses face as they endeavor to market their brands.

Image Courtesy:-www.wns.com

1. Uncertain Digital Outlook

The digital outlook changes every day and businesses have to make sure they stay updated of the trends. Social media services provide the opportunity to connect with the customers directly. Website and social media accounts acts as a bridge to the consumers. Clear strategy is vital otherwise one will end up losing a major opportunity to get return on investment on the spending and effort. On a daily basis, 250 billion pictures are posted on facebook and 100 hours of video content are uploaded on YouTube, brands have to cut through the chaos and stand out among 2.3 billion active users.

2. Quick Customer Feedback

Website Content has to be engaging because it bears the message of the respective brand and connects emotionally with the customers. Effectively created one has the potential to reach millions in minutes and at a fraction of the cost of traditional marketing. The customers can be made brand ambassadors through their reviews. A negative feedback can kill a brand. One needs to plan to counter the sentiments effectively.

Image Courtesy:-www.mycanadianpharmacyrx.com

3. Searching Skilled Marketers

Organizations today need personnel who can go deep into the minds of the consumers in order to create effective strategies. It is difficult to find people who think like consumers, stay updated on trends and be flexible about the execution and implementation of plans. They should be the one thinking out of the box and hit the ground running.

4. ROI Calculation

Organizations are always looking to cut out on cost thanks to inelastic budgets and shrinking profitability. Customer acquisition and retention is a challenge and most important agenda for an organization. Usually digital marketing tends to take a hit in these outlooks. Organization needs to understand that it is an investment and not a cost.

Image Courtesy:-www.growthstrategizers.com

5. Troublesome Business Models

Marketing is as much about reinventing as it is about creating demand. When the organizations feel they can operate on their own, they forget to look at things from a consumer’s point of view. For instance Uber has changed the taxi hiring business and Whatsapp has eaten up the texting revenue of telecom business. Therefore marketers need to study the pain points of consumers and questions if there is an easier way to come up with solutions.

Source Url :- http://surevin.com/blog/top-5-threats-usually-faced-marketersbrands/

Mistakes not to be made by E-Commerce Owners

E-commerce venture to start can be as challenging as it is rewarding. The entrepreneurs put all their efforts, savings, human resource, their heart and soul to make their venture to be successful.

A prudent road-map drawn primarily would include identification of critical points to achieve as well as hindrances to avoid and tackle. Here are the common mistakes which should be avoided in order to ensure the startups to keep going:-

 

Picture Courtesy:-www.mattlogic.com

•  Do Not Choose the Wrong Platform

The software used or the platform used is the primary asset of any business. Choose it in haphazard manner without understanding and it will turn into a fatal mistake for your e-commerce startup as it will be over customized or irrelevant in long run.

To launch the website, there are options available for merchants like SaaS solutions and licensed software’s. These are to be studied along with their pros and cons. 5 points to be remembered avoiding this pitfall are- how soon the launch will be, security aspect, customization level, budget, technical team. Due to this, customer will enjoy optimal user experience SaaS solution is best for small businesses as they are budget friendly, have low technical know-how and takes only a day to launch its own web store.

 

Picture Courtesy:-www.artexcreative.com

•  Going Without SEO

Start investing smartly into marketing and optimize your online business. New in the market focuses mainly on print media advertisements for awareness and promotions. However, if the website does not show on search results, the business is bound to suffer.
SEO is the tool for visibility of website. It makes the website easy for both users and search engines. Though it takes time to show results, therefore there are other options like Ad words and facebook targeted campaigns. But SEO remains powerful in the long run which will draw traffic to the website even after one stop spending on paid ads.

 

Picture Courtesy:-www.assets.entrepreneur.com

•  Overconfidence is not Good

There are around 1.4 billion web stores over the internet and only 4.74 billion pages are available on web. So how are you going to sustain & grow in such a competitive atmosphere? An exceptional website and great content is not enough, it must be shared, liked, followed and talked about on social media. This along with SEO will ensure the website picking up and featured in online results as the metrics relies on relevance & importance by tracking what people do over internet.

 

Picture Courtesy:-www.static1.squarespace.com

•  Not Building a Social Image

A social profile is important with good number of followers and updated with regular posts, images and videos. Engage customers on daily basis on all platforms. Do this by- optimize posts with high conversion keywords, instead of sales pitch, provide share worthy content, users should be your marketing channels- share their reviews, interact with them by adding share buttons, joining groups, starting a blog and using Hashtags.

Efforts in this direction will build a positive social image in the minds of the users and will lead to increased interaction and engagement, better reviews and thereby result in increased traffic and business.

Conclusion 

As it may seem benign, avoiding these mistakes can be the difference between a thriving business and a web store no one knows about. You can choose to start taking certain steps in order to avoid these mistakes which if allowed to continue, can turn into a complete demise for your e-commerce startup.

Source Url :-

http://surevin.com/blog/mistakes-not-made-e-commerce-owners/