More Than 50% Of Urban Indians Won’t Go For E-Commerce Without Discounts

There have been some interesting results of the case studies happened on the habits of discounts and freebies of consumers from around the world. It is been observed that discounts form a habit hard to dislodge from the consumer’s mind.

This theory is now confirmed by a huge app based poll conducted by the news app Inshorts and global leading research company Ipsos on the behavior of consumers of urban India.

The discount factor is the most striking revelation. As a result, 54% of the urban Indians will not buy through e-commerce sites, if there are no discounts available and if the product price is same as in their retail market near their place. This can be troubling trend for the future digital entrepreneurs who are looking for online retail route because discounts may be a good strategy to attract customers but a bad strategy to run a business.

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The poll conducted from Inshort and Ipsos, the result reported that discounts are no longer a factor for Indian online consumers. The report had stated that value added services and the convenient search would attract more Indians to online shopping instead of discounts, a claim which has been punctured by Inshorts poll.

After government of India changed the rules for FDI for e-commerce marketplace and put restrictions on giving discounts by leading portals of e-commerce, its been reported how the dynamics of discounts is transforming as portals are now resorting to other methods of lowering the prices.

It is clear that e-commerce portals will continue to give discounts in order to capture the market, but the question arises that for how long and for how much.

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The poll conducted is significant due to the fact that urban mobile internet users from top cities were asked the questions and the overall replies gives us a glimpse of mood of the consumers who actively pursue e-shopping other digital activities.

Respondents from New Delhi, Mumbai, Kolkata, Pune, Hyderabad, Ahmedabad, Chandigarh, Bengaluru, Chennai and Lucknow voted their 12 lakh votes and 80% of them were under 35 years of age. Also when asked about the most popular and used medium between Instagram, Snapchat and Twitter, Instagram won by 54% votes as compared to 39% votes for twitter and 7% for Snapchat.

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In terms of watching, YouTube is still the number 1 choice with 80% share, meanwhile only 11% voted Facebook and 9% voted Whatsapp. However among 35+ year’s demography, Whatsapp is a little more famous than facebook. When asked about dating online, only 7% admitted that they met someone using an online dating application meanwhile 26% said they never used one.

Source Url :-

http://surevin.com/blog/more-than-50-of-urban-indians-wont-go-for-e-commerce-without-discounts/

Mistakes not to be made by E-Commerce Owners

E-commerce venture to start can be as challenging as it is rewarding. The entrepreneurs put all their efforts, savings, human resource, their heart and soul to make their venture to be successful.

A prudent road-map drawn primarily would include identification of critical points to achieve as well as hindrances to avoid and tackle. Here are the common mistakes which should be avoided in order to ensure the startups to keep going:-

 

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•  Do Not Choose the Wrong Platform

The software used or the platform used is the primary asset of any business. Choose it in haphazard manner without understanding and it will turn into a fatal mistake for your e-commerce startup as it will be over customized or irrelevant in long run.

To launch the website, there are options available for merchants like SaaS solutions and licensed software’s. These are to be studied along with their pros and cons. 5 points to be remembered avoiding this pitfall are- how soon the launch will be, security aspect, customization level, budget, technical team. Due to this, customer will enjoy optimal user experience SaaS solution is best for small businesses as they are budget friendly, have low technical know-how and takes only a day to launch its own web store.

 

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•  Going Without SEO

Start investing smartly into marketing and optimize your online business. New in the market focuses mainly on print media advertisements for awareness and promotions. However, if the website does not show on search results, the business is bound to suffer.
SEO is the tool for visibility of website. It makes the website easy for both users and search engines. Though it takes time to show results, therefore there are other options like Ad words and facebook targeted campaigns. But SEO remains powerful in the long run which will draw traffic to the website even after one stop spending on paid ads.

 

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•  Overconfidence is not Good

There are around 1.4 billion web stores over the internet and only 4.74 billion pages are available on web. So how are you going to sustain & grow in such a competitive atmosphere? An exceptional website and great content is not enough, it must be shared, liked, followed and talked about on social media. This along with SEO will ensure the website picking up and featured in online results as the metrics relies on relevance & importance by tracking what people do over internet.

 

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•  Not Building a Social Image

A social profile is important with good number of followers and updated with regular posts, images and videos. Engage customers on daily basis on all platforms. Do this by- optimize posts with high conversion keywords, instead of sales pitch, provide share worthy content, users should be your marketing channels- share their reviews, interact with them by adding share buttons, joining groups, starting a blog and using Hashtags.

Efforts in this direction will build a positive social image in the minds of the users and will lead to increased interaction and engagement, better reviews and thereby result in increased traffic and business.

Conclusion 

As it may seem benign, avoiding these mistakes can be the difference between a thriving business and a web store no one knows about. You can choose to start taking certain steps in order to avoid these mistakes which if allowed to continue, can turn into a complete demise for your e-commerce startup.

Source Url :-

http://surevin.com/blog/mistakes-not-made-e-commerce-owners/