Startups will Dominate Augmented Reality and not Virtual Reality

The excitement of Pokémon Go is still on but I think that for investing, virtual reality is not a good area to invest, instead augment reality is. Considering the checkpoints in the value chain, there is a difference between the two.

Each media needs means to work, the medium, the matter, content distribution, discovery of the content and monetization. Each of these has its own theory which depends on the medium. The different theory leads to a separate propensity to be managed by a small group of companies.

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By medium, we mean the way through the content/matter is presented to the user. So, for newspaper, printing press and paper becomes the medium. Similarly, network is the medium for internet. The act of getting to the user is not what is meant here rather than the means. Record labels may have the distribution function but Amazon and iTunes are the medium for distribution.

Radio industry has radio sets as mediums, distribution through radio broadcasts, radio shows as content and branded networks to facilitate sell advertising and content discovery. The cost of economies of scale of content discovery and ad sales would mean that the radio industry got dominated by the networks who were the owner of these things and the creators of the matter were not paid very well. The radio sets were subsidized automatically in order to build the audience targeted to create the economies of scale for the networks and break even business was of radio manufacturing.

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What happened later with television matches with this model and not have been a right place to invest. The networks were created by companies which already had complementary assets and also significantly the cash and political power for them to maintain dominance. As existed earlier, those who win don’t require a financing through venture type and companies that needed financing from outside were inevitably destined to go out of business.

Movie industry has developed differently. Movie studios dominated earlier, at that time and they were primary creators of content. The theaters were the means of distribution and not of studios. This is same as record industry. But because of the disaggregated nature of monetization & distribution, movies and music can be made outside of the studio system and occasionally made money. It is arguable that outside financing is a good bet, but the odds can be worse than VC if one knew what he was doing.

There were not any bottlenecks in the value chains and because of this, internet is different. Opportunities were there in all the sectors. Company startups like Cisco and AOL made money in the same medium along with monetization and content discovery & creation which lead to early concentration at discovery of companies like Google. For the content creators, it has also leaded to quite a tough environment.

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Content creation will dominate Virtual Reality’s value chain similarly like movies and computer gaming. The cost of creating Virtual Reality Content is going to be high so the content development is going to economically dominate distribution and discovery. High cost of content development would mean less popular content discovered through typical marketing and PR; word of mouth.

VR headsets need to be cheap because the reimbursing the content cost will require large audience. They can be subsidized initially but eventually the content developers will need them for high margin and low amount hardware. Scarce and expensive content will bend towards lowest common denominator in order to manage risks through portfolio approach like console computer games. This means that few large companies will dominate virtual reality especially those which enter from adjacent industries.

Augmented Reality is altogether different. Because uses of AR are different and content development will be less expensive due to the fact that it won’t be fully immersive environment so no single part of the value chain will dominate.

Augmented Reality is expected to be more similar to internet and its evolution. Content can be out there and get popular and fade but there won’t be any winner takes all in AR content. Because content is less expensive to make, content tool companies will be required. Because this will further lead to different types of content, hardware makers will do it well. It will be according to worker needs and specified & cheaper content will address more specific problems, so for customers, AR will be more valuable than VR. This will allow both hardware and content makers to have higher margins.

VC investments in virtual reality will end up doing bad as startups will outnumber incumbents. The AR market is wide open, on the contrary.

Source Url :-

http://surevin.com/blog/startups-will-dominate-augmented-reality-not-virtual-reality/

Ways to Create a Web Design Process which is Smarter

Especially when you have that creative edge in you, you should fall again in love with the art of design. Reasons and factors may be different. One of it can be working too fast or too hard or working in non creative atmosphere contended with lot of resistance every day. Do not be a repetitive performer or get bore.

A process for design enables to innovate so that one can measure the depth of an idea for its implementation.

The process must be flexible and be such that it can be changed. Each process has its own drawbacks. A Web Design process must be adaptive to skills, resources and these real life limitations.

Following are some ways in which the design process can be improved:-

1. Define the Issues

Most of the designers think that the issues are obvious. They are the caution for real problems. Search for new ways to tackle the issues. This approach before designing the product will ensure correct designing of the product.

      2. Know your User

If you think that your product is for everybody, it sounds reasonable but a mass market product cannot create meaningful use cases if you can’t specify your users. Meaningful use cases are important to know how minimum viable product needs to be and how to construct a strategic plan for the same. A great product is the one which solve handful of problems easily and simply in a way understandable by people who use it.

Anything through which you can get into the minds of the user deeper is an investment towards a successful design.

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  3. Think Big Solutions to the Issues

Consider extreme solutions and go little deep with the ideas. Break the conventions and think beyond the usual. Think like a user and see where all the possibilities can turn to your favor. Think out of the box and focus on what inspires you. Take a break to connect with the issue to be solved. Seek inspiration beyond your field and you will find effective solutions and creative as well.

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 4. Develop Hypothesis and Test It

Hypothesis is a way to find truth. Each design has a basis strong enough to build upon. Assume it to be a statement and its where your use cases for development work. Practice brainstorming whenever possible and explore with your team.

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 5. Discuss and Come up Unanimously for Best Solution

A solid design calls for a discussion. A team with different experiences and can help coming up with better solutions. Consider all perspectives on the improvement of design. Work with design manager to make sure product team will have a final input.

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  6. Build Story along with Documentation

Consider your personalities as the characters, use cases as parts of the play, wireframes as your stage and process & user flows as the choreographies. UI kit is the set design. Build a documentary which tells a story. Everything is related to each other. Design assets are pieces having little value individually but when put together, they build a picture.

If the documentation is not moving forward or if it isn’t usable, there will be no reason for creating it hence minimize those.

  7. Design and Test on Paper

This helps in informing design decisions. You get attached to a design when it starts converting to a pixel form. Fix a time period for your team to do sketching and prototyping on paper long with searching for possibilities. Start testing by conducting virtual walk through. Manage the flaws or gaps. 

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 8. Post-it on Wall

It might sound cliché, but when designing for specific users, UX and Web Designer needs to map the connection of an issue to them thereby linking it to the solution. Every team member includes it in their workflow.

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 9.  Build lo-fi’s

It can be created with basic HTML, keynote or powerpoint, paper cut-outs, storyboards and specialized prototyping tools like UXPin. When it moves into development, some limitations you can avoid like compatibility with the browser and site performance. Test design before development, it helps in user stories and provide developers with rich insights.

10. Create with Collaboration

Pair coding reduces technical error and it is easy to be code blind. For better analysis and iteration, try coopers pair design technique. Working with others generates motivation and self improvement. You can have your projects the fun way and collaboratively.

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Source Url:-

http://surevin.com/blog/ways-create-web-design-process-smarter/

E-commerce firms Stopped Renting out Office Spaces; Paytm Hints of Unification in E-commerce Market

Indian e-commerce firms have stopped leasing out the office space across India because of cost cutting measures and slowdown in funding. Office space rented out by ecommerce firms have collapsed down by 78% while first half of 2016 according to a latest report.

 

Previous year in the first six months, 4.2 million sq. feet of office space was rented by these firms from prime 6 Indian cities which are Delhi-NCR, Mumbai, Pune, Bengaluru, Hyderabad and Chennai. However, later it reduced to 0.9 million sq. feet which is a reduction of 78%.

 

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The major impact in real estate by e-commerce was seen in Bengaluru where the reduction was as big as 95%. In terms of office space rental by these firms, a total of 4 transactions were materialized which carried by Makemytrip and Redbus.

Comparatively, previous year, Flipkart and Amazon leased out 3.2 million sq feet of office space combined, except from booking.com, Tinyowl and Groupon pitching in with huge deals. There was less reduction faced by Delhi-NCR region as compared to other cities as office spaces rented out by e-commerce industries dropped down to 3.5 million sq feet from 3.7 million sq. feet respectively.

All across India, office space lease out increased by 12% to 20 million sq. feet from 17.9 million in the last year. Viral Desai said that e-commerce segment had a share of 30% in overall office space absorption during 2015. But their share has been dropped significantly in the first six months of 2016.  The growing pace of e-commerce players is becoming more challenging.

 

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Meanwhile, Paytm founder Vijay Shekhar Sharma hinted at massive unification in Indian ecommerce space, as according to him, 2 major players i.e. Amazon and Paytm will remain in the market within coming 6-9 months.

He says that e-commerce business as well as its market is reaching the maturity of the players. In coming months, the key contenders of this business will get revealed. In order to fight with Amazon, a strategic player is needed and which is why it makes sense for people to align with Alibaba v/s a lot of others.

Apart from this, he also informed that Paytm’s new E-commerce unit is going to be there anytime soon till Diwali this year. They will make separate marketplace and then raise funds which means looking up to acquiring correct optimum sized companies to become big.

 

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Paytm’s only aim is converging on their payment bank apart from expansion of user base of their mobile wallet. Talking about unification, there is a possibility that Flipkart and Paytm can combine their efforts to fight the might of Amazon in the near future. The concept became stronger after Flipkart started delivering the orders of Paytm through their dedicated logistics branch Ekart.

Is Paytm and Flipkart going to merge this coming diwali to create a new e-commerce entity? We will soon find out.

Source Url :-

http://surevin.com/blog/e-commerce-firms-stopped-renting-office-spaces-paytm-hints-unification-e-commerce-market/

How can Internet of Things affects the Job of Web Designer

The ability of control is what the designers want in the print medium and also in web medium, it is simply a function of the disadvantage of the printed page. It’s time that we accept the fact that web doesn’t have the same restraints and design for the flexibility. But above all, the decline and flow of the things should be accepted.

 

The concerns of web designer and of the developers today are same as it were 15 years earlier, aiming for what design and built up should be on screen and how it appears and most importantly how the users interact with it.

 

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The surface of the design and build is crucial. But the more it is used; we will discover it as a small area for experiencing with the web and what it enables. The device below the screen is possessed with capabilities the developers have access to.

Like the gyroscopes, geo locations and accelerometers are used to have a sense of where a user is in space and what they are doing in physical form like standing, running, travelling or sitting. Are they stressed or relaxed?

 

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Our mobile devices and tabs have sensors in the cameras and microphones which tracks temperature and quality and air pressure. Specialized gadgets like fire alarms are capable of detecting carbon dioxide, carbon monoxide and other gases as well in the atmosphere.

There exists a network of services from which the information can be sent to, received from and can be interacted with in real time from anywhere and at anytime.

 

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How the future will be?

The web future with Internet of Things will not be only screens controlled by humans for entertainment and information but a wide assortment of devices constantly sensing all the things in the world like at what speed the car is travelling right now, how many calories have I consumed today or what is the current temperature of my house, etc.

What lies the biggest challenge in front of developers and designers is that how the web augments the life of humans both actively and passively and much less about pixels and buttons and screens. It is about knowing ourselves, our homes and our environment better.

If this sounds a bit confusing, it is. Bit necessarily and a bit on purpose. The future can’t be predicted for how interesting it can be except by inventing it.

 

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What can be learnt?

What the young designers should be reading in order to learn longevity on web is JavaScript. It is the browser language and with Node.js, the server language, it can be located easily & directly on devices. The bewildering assortment of low cost network-enabled devices and sensors such as Twine and NinjaBlocks, and several others can be explored.

Node.js can be further probed into finding the link to connect these devices which are of wide assortment to one another and also to the services which can collect and make sense of the wide data generated by them, enlighten the users regarding the habits, practices, health and lives.

This all seems a bit gloomy- new device, languages and services except knowledge and skills but with web, these all will be present and loosely connected.

 

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 Not to get disheartened!

The screen is and will remain the most important part of the web or any other system which human use for interaction but designing and developing only for screen based system has become a legacy activity and it goes similarly for desktop browsers.

But, whatever you may do, a broad range of knowledge and skills can be acquired. Be ready for something exciting and amazing for the future.

Source Url :-

http://surevin.com/blog/can-internet-things-affects-job-web-designer/

How Internet of Things will Transform the Contact Centers Operations

For staying connected with the customers, the contact centers are the means through which organizations are able to do so, since years. Although it has evolved quite much over the years, it is expected to grow with the growth of Internet of Things.

 

The Internet of Things refers to a network of daily objects imbibing technology, enabling to collect and exchange data. This technology is believed to transform how the contact centers work, entirely. Here’s how the change would look like:-

• Better Data Attainment and Procurement

One of the great benefits of Internet of Things is its ability to procure accurate and large amount of data from sensors, wearable and actuators. Information regarding technicality of a product or behavior of customer will cause a brand to gain insight about how their products are being used by all and on that ground, how they can further develop it in order to improve the experience of customer.

•  Active solutions

The information and data is received by the contact centers through several channels and very soon Internet of Things will help them by allowing the devices to automatically track the problems and notify the manufacturer about the same. Then, there will be no need for the customers to go for inbound call centers. Rather than that companies and organizations will be able to pay heed to the issues and solve them before they even happen and implement the solutions beforehand.

 

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•  Self Diagnosing Solutions

Even before the users get aware of the issue, the gadgets connected will have the ability to solve and report its own flaws to the manufacturer. This will help reduce not only the call volumes but also the costs. However, it is predicted that because of this, the average handling time will shoot up due to the fact that technical problems need to be discussed in detail.

•  Experts Handling the Issues

Until now, agents of the contact centers generally just react to the queries or complaints of the customers but Internet of Things will allow them to provide better equipped remedies. Human communication is vital no matter the connected devices has the capability to diagnose and report the problems. The agents are experts and now are expected to raise the level of handling the problems apart from the technology’s abilities.

 

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• Multiple Channel Growth

Customers like to have multiple channels through which they can reach the brands without any problem. Companies treat it as a challenge to have multi-channels. Through the advent of IoT, customers can hit the contact button with their devices for e.g. car, refrigerator, etc and the organizations will have to pick up how to balance it to continue allowing the satisfied service extended to the users.

• Better Experience for Customers

It is expected from IoT that it will improve the quality of care the brand provides the clients. It will reduce the need of the customers to call agents and wait in long queues for their issues to get resolved and reported. Similarly, the data collected from the devices connected will allow the brands to not only improve the products and services but also equipping their agents in how to better handle the queries and complaints thereby making the customer service more quick and efficient.

In today’s world, where customer service should be exceptional in order to stand out in from the crowd, IoT is predicted to provide businesses and organizations the ability to offer great value to the customers. Those brands which can capitalize on this and successfully implement IoT into their customer care can take their brand to a fully different level.

 

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Source Url :-

http://surevin.com/blog/internet-things-will-transform-contact-centers-operations/

 

Evolve Your Future With Virtual Reality

Virtual Reality is not just evolving technically but also culturally. This is the point we have reached. Walking the other day I noticed teenagers coming towards me wearing the latest sneakers, sunglasses and having their Samsung gear VR on the top of their heads like a fashion accessory. This might not be the intention to use a VR headset but it made me smile.

As people bring their first headset, I wonder how much of their enthusiasm is because they are experiencing it for the first time. People’s first experiences in VR drive them to dive deeper and stay longer.

 

First Step V/S Long Lasting?

VR technology is new. It will change significantly in the coming years and since it is in its start, many people haven’t even had their first VR experience yet. Thus it’s easy to think of the content as temporary.

Even in this early stage, when VR is reaching wider audience, It’s crucial to offer lasting and meaningful stories whether it’s in 360 degree films or games.

It is important to shift our thinking and focus less on spectacle. The content which is made should not be seen as the byproduct of our own learning process. Like cinema from past 5 decades-so much is still gripping, compelling and emotionally captivating today. To be a part of the long term virtual landscape, we should design VR content accordingly.

 

Beyond The Wow Factor

Offering an engagement which will still be there when the viewer has gotten over the initial excitement is what we mean going beyond the wow factor. Talking only about branded projects specifically, technical innovation is the key motivating factor in advertising campaigns adapting to new technology. But innovation in VR shouldn’t be just a trick for your ad campaign.

Your ad campaign can create VR innovation now that VR is truly buzzing but along with it, it must be able to tell a powerful story or offer rich experience for it to have a shelf life.

 

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Limitations

Doing it in a meaningful way is challenging. Teams often remain busy dealing with finding out basic production methodology to dive deeper in the narrative. It’s true that for cinematic VR, you quickly realize how complex it is to make use of the full 360 degree space because it simply not always possible. With cinematic VR especially, everything feels flat and far away-the beauty and emphasis of it is hard to recreate without depth of field to speak of and no close ups.

VR is still young and it’s worth the risk with the ultimate goal of really surprising the people. So focus not on protecting the viewer too much but instead bring them into the process of letting them see early alpha and beta versions of the work and encouraging them to find and play within their own boundaries or vocabulary.

Who Is The Viewer

What role does the viewer have in virtual reality? Storytelling in any shape is built on general foundation however what is uniquely powerful about virtual stories is that we can give the audiences an active role in them. Having your viewer disembodied in a virtual story represents a missed opportunity; they must feel involved and be given a character to play or a task to perform- a reason for them to come back for more.

 

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Evolve With The Technology

Virtual reality technology is advancing at a lightning speed, in the meantime. The next gen VR is already under way. As it will evolve more, we will see less short spectacular moments and more lasting journeys involving complex & meaningful activity.

The line between pre rendered and dynamic VR is disappearing. And VR makers should be thinking of ways to extend current stories in near future so they can evolve with the technology. True potential of VR experiences is that the story will know you’re there and will react differently to you than to someone else.

Building The Future Of VR, Today

Will you make it differently if you knew your project will be viewed by people in 10 years time? The future is heavily reliant on the content the industry is developing right now. It’s the content which makes an audience return and it needs to be diverse and multi layered. Also it should be able to make a lasting impression on the people with a new headset.

As we embark on the second generation of VR experiences, we should aim at a content which can last longer than the first gen headsets will.

Source Url :-

 http://surevin.com/blog/evolve-your-future-with-virtual-reality/

Acknowledging Outbound Call Center Services

In these competitive times, sales and marketing industry proves to be significant in carrying forward the diverse functionalities of businesses. It is call center services which actually contribute to the success of a business. It’s quite natural for companies and businesses to go to a great extent in order to attract new potential customers as well as to retain the existing ones. For reaching the targeted audience, online and social marketing has slowly developed and have opened several new avenues.

 

When there is fierce competition prevailing in the market, then it calls for the help of outsourcing call center to adapt to the changing market trends. In order to carry out their business successfully, it’s quite natural for the companies to aim high and reach to greater heights. The telemarketing and customer service continues to be major channels through which brand awareness can be managed in an effective way. Moreover, these are main capabilities that can be increasingly managed and handled with the help of many companies which provide outbound call center services.

 

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Today, several customer care centers can be found offering both inbound and outbound telemarketing and offshore call center services. This is the main reason as to why many offshore customer support centers are developing and growing at a rapid pace and have become popular means by which the companies can manage costs effectively and thereby enhance their services.

Outsourcing tele-marketing or tele-sales services prove helpful for the company to increase the productivity to an extent and thus ensuring customer service 24*7 and telemarketing support at a very affordable cost. Several outbound customer support center sellers can carry out tasks such as hiring/employing customer care representative and telemarketers.

The range of these services allows businesses to aim for core competencies and other important tasks. It takes care of both time and resources for continuing with the hiring process of customer care representatives, so that your company needs not to worry about these minor tasks.

 

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These times, several marketers are undergoing through training procedure, practice sessions and testing before joining outsourcing call center campaigns. Many offshore services centers generally require their telemarketers to make use of their college experience and degree before they undergo the process of being hired. The customer care representations also have to go through ongoing training with the help of web conferences and others conversations while assistance of other knowledgeable ones, together. This allows telemarketing agency to provide your organization with highly efficient and experienced service assistants who will work round the clock from start to end.

The onshore customer care providers rarely include educated telemarketers in different countries like US, England & Australia. When comparing Indian service centers, the ratio of trained people in western countries is quite less.

 

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Besides, many companies from western countries are encouraged to co-operate with the off shore call center representatives as often, because this is very much required to get familiar with the products and services. It’s helpful when planning to outsource products and services of your company and knowledge for all this is important in all aspects.

Most of the outsourcing companies of India and also of the world offer following outbound call center services. Consider all the areas that your business could benefit from:-

• Data base Selling
• Market Intelligence
• Lead Generation/ Management/Qualification
• Direct Mail Follow-up
• Seminar Population
• Debt Collection
• Product Promotion
• Information and Literature Fulfillment
• Decision Maker Contacts
• Appointment Scheduling
• Up Sell/ Cross Sell Campaigns
• Customer Satisfaction
• Surveys

Source Url :-

http://surevin.com/blog/acknowledging-outbound-call-center-services/

Exploring Data Visualization of VR

VR has the potential to revolutionize the content industry and using it, has discovered the whole new way to analyze human behavior as audiences consume media. Analytics about consumer media have always been regarding understanding demographics, gauging performances and calculating ad revenue. New VR introduces the opportunity for exploring and understanding how people can get engaged with content.

 

With earlier video, VR allows us to track where the people look. This generates wonderful amount of data which represents everyone’s experience in a field of VR content. VR analytics is a platform which was made to harness this data and exposing it in many innovative ways. The aim was to make the data as meaningful and accessible as possible and provide unprecedented access to understanding and monetizing user engagement.

 

Picture Courtesy:- www.nytimes.com

One way to expose the data was through heatmap visualizations of where people looked at in VR. Using color variants superimposed onto the real 360 degree video (VR) screen, the representation of density of viewers looking at each area throughout the video was possible. The result consisted of beautiful fluid heatmap visualization which describes how people engaged with the scene.

Statistical method of cluster analysis was used to further analyze this data to find the “hotspots” which are important areas of interest throughout any immersive experience. Performing the calculations and finding those hotspots need to be distributed over a number of machines in the cloud because it involves so much data and processing, and the computation takes hours.

 

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After cluster analysis is done, the movement types exhibited by people at these hotspots are analyzed and conclusions about audience’s response have been made. There are endless opportunities to explore this type of data and it has all just started.

One industry that will be greatly affected by VR analytics is marketing and advertising. It can be determined what people see if we know where they are looking for. For enabling the platform to identify objects in VR, this information helps in knowing what people look at them and their behavior.  This data becomes meaningful on a large scale. The platform makes the kind of analysis possible like if a brand wants to know what percentage of people see an ad placement or how different genders respond to a scene.

 

 Young handsome man in glasses and virtual headphones

It’s a big challenge to create an immersive narrative in VR, especially since viewers may divert their attention from the story so easily. As the heatmap describes, slight movement along the right of the screen drives half the viewers to follow in that direction. When the screen turns on, you can see everyone quickly shifting their focus. Behavior in VR can be studied this way and the platform will help guide storytelling process for future content.

Source Url :-

http://surevin.com/blog/exploring-data-visualization-of-vr/

Hindrances keeping Virtual Reality from being Mainstream

Virtual Reality is something which you need to remember and not like anything that’s come before it.

Comparisons have been made as the moving parts of virtual reality have come together into a churning monster with failed technology trends of the past.

• Too expensive
• Going to be like 3D TV.
• Not good enough
• Not ready for it.

 

Although all these criticisms have tangential reality, it’s becoming harder to make comparisons between virtual reality and “what came before”. The realistic way to show it off is to share the experience and feel with people to get them immersed fully into what it offers. You just can’t know how good it is until you have strapped on a goofy looking pair of goggles. The goggles are looking a lot sleek and the first release of VR has begun landing in homes of the customer. It hasn’t been the smoothest but based on PR snippets and responses to the frustrated ones, the struggles to fulfill orders have been due to major demand. 

 

VR Is Exceeding Expectations, Already

The time has come to start taking the technology more seriously. While skeptics will continue straining for those old contrasts with past failures regarding tech, some of the big names in innovation in the same area (with financial and intellectual resources) continue to remind us that it will be one of the biggest breakouts in decades.

Mark Zuckerberg, Facebook’s CEO, demonstrates the Oculus Rift headset. In September 2015, facebook bought it for 2 billion for vote of confidence over VR’s future.

How we interact with every piece of current technology, VR holds the potential to change it, from mobile apps to gaming systems to virtual conferencing. Even though there is a huge amount of financial backing to the development and exploration of VR’s capability, it still exists as a niche gamer technology to a lot of public. It will be good to see VR pull away from dependence of gaming industry. More than this, VR as it exists for consumers today will mesmerize as quickly as it reminds everyone of what needs to be changed before it stands in the chance of becoming mainstream.

 

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 Price

As it stands currently, VR is boutique technology. The price point places it in the field of early investors and even amongst those, people with money to afford everything required in a VR setup. Currently available headsets to customers are Oculus Rift and HTC Vive. Further considering the already steep entry cost is a technical hurdle you’ll need to overcome in order to run VR software on your home PC. For a using VR technology that has yet to prove its worth, that’s a big shopping list.

Style

Time for an inevitable fact: a brick which is covered in sleek, black, matte finish will still remain a brick. It hangs off in front of your face and irrespective of how comfortable it manages to be, it’s still a brick hanging off the front of your face. If you want your VR experience to extend beyond your PC, it’s not slouch when it comes to setup either but you are going to need several feet of free real estate in your entertainment space.

 

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Comfort

Happily, early reviews from Oculus and Vive owners have overall spoken for the surprising comfort of each headset. They might attract fingerprint or can still look splashy but apart from a few exceptions, they seem easy secure and not heavy as you may expect. Many users claims to have ‘VR legs” under them after a short time spent with headsets on. A few still complain of the spatial discomfort that comes from spending prolonged amount of time existing in a virtual world.

Second concern is a bit predictable. While Vive and Oculus are adjustable enough to fit any size of the head, those who are burdened with spectacles are sporting all variety of sizes and shapes of lenses. Some say that VR headsets are outright painful to wear while some worry that their glasses are going to scratch the expensive lenses inside of the headset itself.

Accessibility

Let’s consider Virtual Reality on a larger scale. If this technology is meant to take off more than gamers, even if it doesn’t happen for five to ten years- serious efforts is going to be made to entice public perception.

While it isn’t a particularly flattering comparison, it’s an apt one. VR has proven its capability. Now, it needs to prove that it deserves place in the average household, and not just the boutique gaming den.

Source Url :-

http://surevin.com/blog/hindrances-keeping-virtual-reality-from-being-mainstream/

Success Tips For PPC Advertising From Experts

Pay per Click advertising is a common component of some of the most successful online marketing strategies. PPC advertising is a great way to generate traffic. Once you learn some basic hints of this platform, you can literally put yourself in front of any audience you want to. In opposition with optimizing websites for keywords in attempt to achieve high ranking, PPC search engines like Google AdWords allows jumping onto first page with less efforts. Choose keywords and then write ads and bid accordingly.

Finding success from PPC is a challenge for newbie internet marketers. The reason for this is that most jump too quickly without taking the time to actually learn the strategy and technique needed to pay less for more clicks. Most people just started out tend to pay too much and attract wrong visitors to your websites.

 

Most important point to remember with Pay Per Click is to stay relevant. Google wants to give searchers what they are looking for. Google rewards relevancy and congruency. Ensure congruency of your keywords, landing pages and ads. Next, make sure that your landing page is related to your keywords.

Hence, your ad is relevant to your keywords and the landing page is relevant to both your keyword and ads. When it’s all done, you will be on your way to receive higher quality scores from Google which further gives you attractive costs per click and also higher rankings. There are other factors which comes into play in determining costs per click and ad positioning but if you maintain congruency and also to remember to be relevant, you will be on your way to achieve better results.

 

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If you want to boost your online campaign, here are some of the top reasons why PPC might be worth the investment.

• Competition for search dominance and online visibility is getting fiercer. This is all the more reason why you should look for better ways to improve online presence. PPC can help you gain more real estate, alongside SEO (Search Engine Optimization), for your website and brand on search engine results pages. Your competition will be visible there if you are not which will hurt your popularity and chances of getting noticed by your targeted audience.

• Because PPC can drive revenues quite efficiently, a good reason for big brands that is also big on their PPC efforts. Its benefits revolve around the amount of visibility and control that PPC programs bring to marketing efforts. If done rightly, PPC puts you in control of your marketing and also it can drive great success to overall marketing efforts of yours.

 

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• You pay for your ads with PPC when people actually click on them. This one of the main reasons that PPC is such a straightforward marketing strategy – giving control over where your marketing money is going as opposed to traditional advertising where you spend x amount of money and wish that your target market engages.

• Another major advantage of PPC is that you reach your target audience at the right moment and with right advertisement. This kind of control is expensive to achieve with traditional forms of marketing and simply not possible. Pay Per Click services allow location targeting and flexible delivery options, including device specific preferences which allow delivering a particular message to targeted customers.

• PPC services are quick in opposition to SEO, which make you wait a while for the results to be evident. SEO is a must for long term marketing goals but when you need a quick boost to your traffic, specifically for seasonal product offerings, pay per click is definitely a way to go as it allows results at once which are visible the day followed by your campaign launch.

 

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While trying to manage paid advertising is good but it’s not serious marketing. It’s expensive and need the help of experts to optimize the campaign to gain success. Creating proper ad copy, quality score and optimization of the campaign is necessary to minimize cost of click. Optimal position for the ads needs to be selected to get more traffic and clicks at an average cost in the campaign. All these settings can be done by an expert to achieve success in PPC.

Source Url :-

http://surevin.com/blog/success-tips-for-ppc-advertising-from-experts/

Augmented Reality: Introduction to the Future Technology

Augmented reality is considered the modern type of Virtual Reality. When there is simulation in the physical aspects of real world with the usage of imaginary thoughts using sensory settings such as touch, sound, light and sight creating computer generated 3D settings, it is known as virtual world. Imagine yourself pointing at a product, moving it in every angle at a store using a 3D system on a computer screen. It’s a marvelous experience. It is a latest technology ruling the marketing world and it’s Augmented Reality. It’s not just restricted to a promotional tool as its now creating brand and building customer relationship. For introducing products/services in the market and for creating brand image, companies have started using Augmented Reality as a major tool.

 

Augmented Reality is modernized version of Virtual Reality. There are several benefits of AR applications. Some of them are:

1. The originality of these applications diminish after every use, but at present the responsibility is with brands as they can now take advantage of this technology and create more products easily. It’s getting popular with many companies. With each new creation, there is possibility of additional advancement and exposure.
2. Images and other creative media versions can be uploaded with AR. Companies can come up with their own innovation for their users and one can choose from images or videos as they are x factor.
3. Companies can improve their creation and share them with networks. They can also include attractive content.
4. With augmented reality applications, one can reach great extents with its ability to create professional videos unlike many users which can’t.
5. These applications are highly satisfactory when it comes to high quality content and other aspects. For their usability and product-ability, one needs to try them.

 

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If you think that apps and smart phones are indispensable part of today’s living, helps us to keep things more organized, fun and enjoyable, wait until you come across augmented reality. The technology is nothing new having being used for military and commercial purposes as its just exposing data generated by software and apps over reality. The same technology has gained further prominence with Google’s Project Glass.

 

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Its Uses for Today’s Generation

Some of the businesses use it for variety of purposes with the aid of experts in 3D animation. They have really taken advantage on and made work easier and a lot clearer for their staff to understand and absorb.

It can also be used to provide useful information in real time from seeing individual part labeled accordingly holding the Smartphone under a car’s hood to walking into a new neighborhood and discovering ways to access information regarding nearest medical store or restaurant with the help of few taps on your phone.

 

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Retailers have started to integrate augmented reality with digital marketing efforts. Consumers can also experience enhanced shopping. Visualize being able to see how a particular accessory looks while wearing it without actually getting hold of it. Even you can think about getting a new couch for your living room and see where it is complementing your living room’s design or not.

Augmented reality seem like the stuff you read in sci-fi novel or watch in movies but the truth is that with new mobile app developers and businesses, the technology is here. And as it moves forward, its applications continue to expand.

 Source Url :-

http://surevin.com/blog/augmented-reality-introduction-to-the-future-technology/