Augmented reality is considered the modern type of Virtual Reality. When there is simulation in the physical aspects of real world with the usage of imaginary thoughts using sensory settings such as touch, sound, light and sight creating computer generated 3D settings, it is known as virtual world. Imagine yourself pointing at a product, moving it in every angle at a store using a 3D system on a computer screen. It’s a marvelous experience. It is a latest technology ruling the marketing world and it’s Augmented Reality. It’s not just restricted to a promotional tool as its now creating brand and building customer relationship. For introducing products/services in the market and for creating brand image, companies have started using Augmented Reality as a major tool.
Augmented Reality is modernized version of Virtual Reality. There are several benefits of AR applications. Some of them are:
- The originality of these applications diminish after every use, but at present the responsibility is with brands as they can now take advantage of this technology and create more products easily. It’s getting popular with many companies. With each new creation, there is possibility of additional advancement and exposure.
- Images and other creative media versions can be uploaded with AR. Companies can come up with their own innovation for their users and one can choose from images or videos as they are x factor.
- Companies can improve their creation and share them with networks. They can also include attractive content.
- With augmented reality applications, one can reach great extents with its ability to create professional videos unlike many users which can’t.
- These applications are highly satisfactory when it comes to high quality content and other aspects. For their usability and product-ability, one needs to try them.
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If you think that apps and smart phones are indispensable part of today’s living, helps us to keep things more organized, fun and enjoyable, wait until you come across augmented reality. The technology is nothing new having being used for military and commercial purposes as its just exposing data generated by software and apps over reality. The same technology has gained further prominence with Google’s Project Glass.
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Its Uses for Today’s Generation
Some of the businesses use it for variety of purposes with the aid of experts in 3D animation. They have really taken advantage on and made work easier and a lot clearer for their staff to understand and absorb.
It can also be used to provide useful information in real time from seeing individual part labeled accordingly holding the Smartphone under a car’s hood to walking into a new neighborhood and discovering ways to access information regarding nearest medical store or restaurant with the help of few taps on your phone.
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Retailers have started to integrate augmented reality with digital marketing
efforts. Consumers can also experience enhanced shopping. Visualize
being able to see how a particular accessory looks while wearing it
without actually getting hold of it. Even you can think about getting a
new couch for your living room and see where it is complementing your
living room’s design or not.
Augmented reality seem
like the stuff you read in sci-fi novel or watch in movies but the
truth is that with new mobile app developers and businesses, the
technology is here. And as it moves forward, its applications continue
to expand.
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