It’s no coincidence when you see advertisements from websites that you visited in the past, later show up on other pages across the web. These ads are as a result of re-targeting, which displays advertising method by placing a special code known as ‘cookies’ on your browser when you visit these websites running with re-targeting campaigns. These ads will follow you all over the internet and act as a constant reminder about the page you previously visited. Running re-targeting ads on display network online can give you the chance to aim for the audience which already expressed interest in your product/service. There are plenty of other reasons to include re-targeting in the digital advertising efforts.
Driving traffic to your website is good only if you make the sale. About the visitors who only browse and leave the site without purchase, which are almost about 95% of users, re-targeting and display advertising can prove beneficial as a marketing tactics. They maximize your brand’s online exposure and can generate more sales.
The potential customers, the ones who
spend time on your website browsing can be redirected elsewhere on the
web out of which 70% users are more likely to come back and finalize the
sale with the help of re-targeting services and display advertising.
The re-targeting process is mentioned below:
- Drive targeted users to your website through marketing efforts.
- Users can browse your website looking at various products and services.
- A display ad promotes your website on one of their favorite sites after they leave your site and begin to surf the web.
- They return to your website and convert.
Choose your audience – by following re-targeting, you ensure that who all are going to see your ads (target audience). You can set specific options to create audience settings to display it only to selected ones that are already familiar and interested.
Lower cost per clicks – re-targeting display ads tend to have lower cost per click comparatively than other types on online search ads. There are two ways. Either you get charged for every thousand views your ad receives or you can pay for each click you receive. Both the methods will prove helpful to run a successful campaign. With re-targeting, one can get most out of their budget.
High impressions – as more people visit the website while you are running the campaign, the larger your list for re-targeting will continue to grow hence facilitates achieving high amount of impressions through the campaign.
Reach current customers – through re-targeting, you can easily let your existing customers know more about your new products or promotions. It’s a good way to give your past customers a reason to come back and purchase again from your site.
Branding benefits – re-targeting display ads also provide opportunity to expose your brand and raise awareness. You will be able to make your brand name on people’s mind. Even if they are not planning to purchase, they will keep in mind the brand name for future reference.
Lower cost per clicks – re-targeting display ads tend to have lower cost per click comparatively than other types on online search ads. There are two ways. Either you get charged for every thousand views your ad receives or you can pay for each click you receive. Both the methods will prove helpful to run a successful campaign. With re-targeting, one can get most out of their budget.
High impressions – as more people visit the website while you are running the campaign, the larger your list for re-targeting will continue to grow hence facilitates achieving high amount of impressions through the campaign.
Reach current customers – through re-targeting, you can easily let your existing customers know more about your new products or promotions. It’s a good way to give your past customers a reason to come back and purchase again from your site.
Branding benefits – re-targeting display ads also provide opportunity to expose your brand and raise awareness. You will be able to make your brand name on people’s mind. Even if they are not planning to purchase, they will keep in mind the brand name for future reference.
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